Television viewing in Finland 211
2 Daily viewing time(hrs;min) Timeshift and guest viwing included since 28 2 18 16 14 12 1 8 6 4 2 2:57 2:56 2:58 2:58 2:48 2:47 2:41 2:51 2:53 2:47 2:49 2:49 2:46 2:21 2:3 2:3 2:3 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 28 29 21 211 Source Finnpanel Oy, TAM (population:1+ years)
Daily viewing time (hrs;min) by age groups 3 4:3 3:35 2:15 2:32 2:58 2:52 3:5 21 211 1:18 1:19 1:27 4-9 y. 1-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y. 1+ Male 1+y Female 1+ y. Weekly reach 211: 92 9 8 9 95 96 96 92 92 93 Source: Finnpanel Oy, TAM
4 Average weekly reach (%) 211 1 9 8 84 79 79 75 7 65 6 5 4 52 51 45 44 42 3 25 2 1 23 13 12 1 7 4 5 4 3 5 3 2 5 2 1 5 1 5 Nelonen pay-tv The Discovery Channel MusicTV The Voice MTV3 YLE TV 2 YLE TV 1 Nelonen Sub JIM YLE Teema YLE FST5 LIV TV5 Suomi TV MTV3 pay-tv * Source: Finnpanel Oy, TAM, 1+ - *incl. AVA (%)
Development of ownership of TV sets since analogue switch-off 5 % of TV hslds 1 8 6 4 2 84 83 82 29 33 34 77 4 75 7 68 49 51 52 26 27 28 65 57 3 66 67 67 6 62 57 54 55 4 35 36 37 7 7 7 53 51 49 45 45 42 8 5 43 1 1 1 1 2 2 2 1 1 1 1 1 1 1 1 1 CRT-TV Flatscreen HD-TV Videoprojector Source:: Finnpanel, Establishment survey
Development of ownership of HD-TV 6 HD-TV-sets (Full HD or HD Ready) in 1 1 households, 75 households subscribe to HD-channels % of tv-hslds 1 8 6 5 % 4 2 2 % 3 % HD ready HD MPEG4 Subscripes HD-ch. Source: Finnpanel, Establishment survey
7 94 % of viewing time through traditional TV-sets Weekly reach on other platforms: 19 % watches TV-programmes via PC 2 % watches TV-programmes via mobile phones 1 % watches TV-programmes via tablets Source: Finnpanel, National Radio Survey, additional questions December 211 (population 9+ y), n= 157
In your household, is anyone watching web-tv content produced by the national TV stations? 8 % hslds 1 8 6 4 Weekly 2 14 15 Videoclips Whole programmes Source: Finnpanel, Establishment survey 4/211
Watching TV-programmes via PC 9 % hslds 1 9 8 7 6 5 4 3 2 1 27 27 2 22 24 23 24 2 33 32 8 hslds 3 32 feb. 9 may 9 aug 9 nov 9 feb 1 may 1 aug 1 nov 1 feb 11 may 11 aug 11 nov 11 * November 211: Broadband in 82 % of hslds, PC as TV-receiver in 6 % of hslds Source: Finnpanel, Establishment survey
Mostpopular web-tvcontent on national TV 211 On average 19 million starts/month 1 Salatut elämät, MTV3 uutiset ja uutisextrat Putous, Idols, Tanssii Tähtien Kanssa, Vedetään hatusta, Subilla mm. Duudsonit, Big Brother Uutiset, SM-liiga, Poliisit, Talent Suomi, Matkaoppaat, Neljän tähden illallinen, Maria!, Kiinteistökuningatar Kaisa, Kauneusklinikka Tiina Jylhä, Lentokenttä Uutiset, Taivaan tulet, Kotikatu, Uusi päivä, Satuhäät, Pirunpelto, Moska, Silminnäkijä, Erikoisrajajääkärit, Euroviisut, Urheilu (erit. MM-lätkä), Provinssirock, lastenohjelmat (Muumit, Oktonautit, Hirveä Henri) Source: MTV Oy, Nelonen Media, Finnish Broadcasting Company 211 (VOD)
Average viewing time to commercial channels 11 12 min/day (1+ y.) 1 8 6 4 2 84 Average weekly reach 25: MTV3 9 % Nelonen 76 % Sub 4 % MusicTV 16 % Urheilukanava 14 % The Voice 7 % The Discovery Channel 2 % 81 79 84 88 88 Average weekly reach 211: MTV3 84 % Nelonen 75 % Sub 65 % JIM 52 % Liv 44 % TV5 42% SuomiTV 25 % The Voice 13% MusicTV 12 % The Discovery Channel 7 % MTV Oy pay-tv 23 % Nelonen pay-tv 1 % 25 26 27 28 29 21 211 89 Source: Finnpanel TAM, 1+ y. Commercial channels = selling air time in Finland
Average number of viewed spots 12 spots/day 4 35 3 25 2 26 26 28 22 22 21 25 28 29 28 28 31 26 25 28 21 211 27 15 1 5 1+ years 15-24 y. 25-44 y. 45+ y. DVR hslds Source: Finnpanel TAM, DVR=Digital Video Recorder
Top-1 programmes 211 13 Title/channel Date Rating Rating-% Independence day gala, TV1 Tue 6.12.211 2.324. (49) TV-News, TV1 Tue 6.12.211 2.166. (46) Ice Hockey W Ch: SWE-FIN, TV2 Sun 15.5.211 2.8. (44) TV-News, TV2 Sun 15.5.211 1.992. (42) Ice Hockey W Ch: FIN-RUS, TV2 Fri 13.5.211 1.73. (36) Strictly Come Dancing, MTV3 Sun 4.12.211 1.399. (3) Parliament election 211, TV1 Sun 17.4.211 1.371. (29) Torilla tavataan MM-kultajuhlat, TV2 Mon 16.5.211 1.338. (28) Putous, MTV3 Sat 26.2.211 1.327. (28) Eurovision 211: Final, TV2 Sat14.5.211 1.323. (28) Idols, MTV3 Sun 2.2.211 1.176. (25) Best performance / programme Source: Finnpanel Oy, TAM, Population 1+ y
Top programmes (recurrent programmes) 211 Title/Channel Average rating Rating Number of all episodes (best episode) of episodes 14 Strictly come dancing, MTV3 1 182 1 399 12 Putous, MTV3 1 13 1 327 8 Taivaan tulet, TV2 989 1 33 6 Idols, MTV3 92 1 176 22 Farmer Wants a Wife, MTV3 83 916 13 Salatut Elämät, MTV3 81 94 18 Pirunpelto, TV2 78 947 13 Alavilla mailla hallanvaara, TV1 697 734 3 TV-News 2.3, TV1 693 2 166 365 Enon opetukset, TV1 647 744 2 Source: Finnpanel Oy, TAM (population1+ y.)
Top-5 programmes 211 by age groups (rating-%) 15 1-14 y 1. Putous 26.2 38 % 2. TV-News 15.5 36 % 3. Ice Hockey W.Ch. 15.5 35 % 4. Salatut elämät 12.1 26 % 5. Idols 6.2 26 % 15-24 y 1. Ice Hockey W.Ch FIN-RUS 13.5 36 % 2. Ice Hockey W.Ch SWE-FIN 15.5 36 % 3. TV-News 15.5 34 % 4. Independece day gala. 6.12 24 % 5. Putous 26.2 22 % 25-44 y 1. Ice Hockey W.Ch SWE-FIN 15.5 55 % 2. TV-News 15.5 48 % 3. Ice Hockey W.Ch FIN-RUS 13.5 46 % 4. Independence day gala. 6.12 44 % 5. TV-News 6.12 39 % 45-64 y 1. Independence day gala 6.12 55 % 2. Tv-News, 6.12. 52 % 3. Ice Hockey W.Ch SWE-FIN 15.5 47 % 4. TV-News 15.5. 45 % 5. Strictly come dancing 37 % 65 + y 1. Independence day gala 6.12 74 % 2. TV-News 6.12 72 % 3. Linnan jatkot 6.12 5 % 4. Strictly come dancing 27.4. 52 % 5. Parliament election 211 17.4 47 % 46 % Source: Finnpanel, TAM 211
Channel shares (%) 211, total viewing 16 23 22 Year 211 YLE total: 44 % MTV Media total. (excl. Canal+): 3 % 17 Nelonen Media total.: 15 % 21 211 9 6 3 2 2 3 2 3,5,4,5,5,5 6 YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv Nelonen JIM Liv Nelonen pay-tv TV5 The Voice MusicTV Discovery SuomiTV Others Source: Finnpanel Oy, TAM, (population1+ y.) * incl. AVA
Channel shares (%), prime time viewing 18-23 17 Year 211 YLE total: 43 % MTV Media total (excl. Canal+): 33 % 22 24 Nelonen Media total: 16 % 21 211 16 7 1 3 2 2 3 2,4 3,2,7,4,3 4 Source: Finnpanel Oy, TAM, (popultion 1+ y.) * incl. AVA
Channel shares (%) 211 18 23 22 17 9 1 % 45 % 3 % Others YLE total MTV Oy total Nelonen Media total 6 15 % 3 3 3 2 2 2, 1,,5,5,5,5,4,4,3,3,3,2,2,2,1,1,1,1,1,1,1,1 Source: Finnpanel Oy, TAM, (popultion1+ y.)
Channel shares by age groups 211 1 % 19 11 9 6 6 6 6 5 Others 6 Discovery Ch. 8 % 6 % 4 % 2 % % 1 14 16 4 13 18 14 23 2 33 15 1 5 7 6 9 13 15 8 1 22 23 14 12 16 4 SuomiTV 9 3 9 MusicTV 5 22 6 The Voice TV TV5 22 Nelonen pay-tv 22 Liv 21 JIM Nelonen 18 17 MTV3 pay-tv Sub 35 MTV3 25 23 FST5 YLE Teema 4-9 v 1-14 v 15-24v 25-34v 35-44v 45-64v 65+v 1+v YLE TV2 YLE TV1 Min/day 1:18 1:19 1:27 2:15 2:32 3:35 4:3 2:58 Source: Finnpanel Oy, TAM
Channel share of commercial viewing 211 2 1% 5% 1% 1% 1% 1% 5% MTV3 Sub MTV3 pay-tv * 6% 44% Nelonen JIM Liv Nelonen pay-tv 18% TV5 VoiceTV 5% 12% SuomiTV MusicTV Discovery Source: TAM 211, 1+ years Commercial channels = selling air time in Finland * incl. AVA
Pay-TV in every third TV-household 21 4 % of TV-hslds 35 3 25 November 211: 7 hslds 26 27 27 28 27 28 27 27 28 27 29 27 26 28 32 29 29 2 15 16 17 21 1 5 5 4 5 4 4 5 6 7 7 7 9 12 12 1 11 Source: Finnpanel, Establishment survey
Pay-TV viewing share by age group 211 22 Min/day 32 28 Pay-tv channels 4 % 24 2 7 % 1 % 5 % 7 % 16 1 % 12 8 4 23 % 13 % 9 % Source: TAM 211 1+ Male 1+y Female 1+y 4-9 y. 1-14 y 15-24 y 25-44 y 45-64 y 65+ y. Pay-TV channels: MTV3 pay-tv (MAX, Leffa, Fakta, Juniori, Scifi, Sarja, Komedia), Nelonen pay-tv (Kino, Perhe, Maailma, Nelonen Pro 1, Nelonen Pro 2), Urhotv, Canal+ movie channels, Canal+ sport channels, TV1 movie channels, TV1 others, Eurosport, Disney Channel, Discovery Channel, SVT World, SVT1, SVT2, TV4 Sweden, BBC Entertainment, BBC Lifestyle, Animal Planet, Digiviihde
23 Most viewing is still "live, even in DVR-hslds 5 % 8 % Live VOSDAL* Timeshift 1-7 days 87 % * VOSDAL = Viewed on same day as live Source: Finnpanel Oy, TAM, 1+y. excl. guests in DVR-hslds, 211
Share of timeshifted viewing - by genre 24 DVR-hslds, population 4+ years Foreign fiction 26 Domestic fiction Children prog. 19 19 Movies Popular culture 18 18 Educational 17 Entertainment/reality 15 Factual/lifestyle 12 Sport 5 Current affairs 3 News 2 5 1 15 2 25 3 Source: Finnpanel TAM 211 (4+ population)
Timeshifted viewing by months 211 25 225 2 175 15 6 % 7 % 7 % 7 % 6 % 6 % 6 % 6 % Live Timeshifted 6 % 6 % 7 % 7 % (min/day 125 1 75 5 25 Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Source: Finnpanel Oy, TAM, Population 1+ years
Share of timeshifted viewing by weekday 26 225 2 175 7 % 6 % 7 % 7 % 6 % Live 6 % Timeshifted 6 % 15 (min/day) 125 1 75 5 25 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Source: Finnpanel Oy, TAM (population1+ years)
Share of timeshifted viewing - by agegroup 211 27 275 4 % 25 225 Timeshifted Live 6 % (min/day) 2 175 15 125 1 75 6 % 1 % 9 % 7 % 1 % 11 % 5 25 1+ y 4-9 y. 1-14 y. 15-24 y. 25-34 y 35-44 y 45-64 y 65+ y Source: Finnpanel Oy, TAM 211
Share of timeshifted viewing -by channel 28 5 45 4 4 % 7 % 35 3 25 2 5 % Timeshifted Live (min/day) 15 1 5 11 % 12 % 2 % 7 % 9 % 7 % 7 % 6 % Source: Finnpanel Oy, TAM, 1+ years 211 5 % 1 % TV 1 TV 2 MTV3 Nelonen Sub MusicTV JIM YLE Teema YLE FST5 TV Viisi The Discovery Channel Liv The Voice Share of timeshifted viewing on average 6 %.
Top 2 timeshifted programmes 211: 29Channel Title Date Starting time Rating () Live+timeshifted Timeshifted share of consolidated MTV3 Putous Sat 26.2. 19:3 115 + 177 13 % MTV3 Idols Thu 24.2 2: 825 + 132 14 % TV2 Taivaan tulet Wed19.1 21: 893 + 12 12 % MTV3 Helppo elämä Sun 15.5 21:2 187 + 119 39 % Nelonen The Voice of Finland Fri 3.12 2:1 73 + 116 14 % TV1 Hercule Poirot Sun 4.9. 18:55 527 + 114 18 % MTV3 Salatut elämät Wed 14.9 19:3 74 + 111 13 % TV2 Pirunpelto Wed 27.4 21:11 787 + 18 12 % MTV3 Mentalist Thu 2.1 21:1 392 + 16 21 % MTV3 Farmer Wants a Wife Thu 2.1 2:5 715 + 14 13 % Source: Finnpanel Oy, TAM 211, Population 1+y.
Social television 35 % of TV-viewing is co-viewing 3 % rating 45 4 35 3 25 2 15 1 Total viewing 5 Viewing together Source: Finnpanel TAM, on average day 211 (4+ population)
IIHF Ice Hockey World Championship 211 Finland s matches reached 82 % of the Finns 31 4 5 4 3 5 3 2 5 2 1 5 Rating 1+y. Reach 1+ y. (at least 5 min. cont.) 3 888 9 2 75 1 6 1 5 761 869 957 711 994 891 955 FIN-DEN FIN-Latvia FIN-Czech FIN-GER FIN-Slovakia FIN-RUS FIN-Norway FIN-RUS FIN-SWE Source: Finnpanel Oy, TAM, 1+ years
32 Summary Television viewing almost 3 hours a day more than 2 hours of weekly viewing Most viewed content attracts more than a third of the population Web-TV and DVR-timeshift complement traditional viewing
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