China Travel Mission 2016 Prospectus 23 to 26 October Shanghai, China Page 1 of 6
Overview Tourism Western Australia (Tourism WA) invites tourism businesses in Western Australia to participate in the annual Western Australia China Travel Mission 2016 (WACTM 2016), which will be held in Shanghai, China from 23 to 26 October 2016. WACTM 2016 provides a superb opportunity for representatives from the WA tourism industry to establish business relationships with key qualified travel agencies and tour operators from China and Hong Kong, including the main cities of Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Changsha, Xiamen and Hong Kong. Background China is WA s second largest source of international visitor spending. In the year ending March 2016, 46,700 Chinese tourists (an increase of 14.7% compared to the previous year) contributed $239 million (up 11.2%) to the State s economy. Therefore, China will play a significant role in achieving the State s tourism goal of $12 billion spend by 2020. As part of this, we are tracking well to achieve our aim of attracting 100,000 Chinese visitors and spend of $500 million by 2020. Tourism WA is focusing on Experienced Travellers, who are more likely to travel in group tours; the Premium Travel Market and Adventure Seekers, usually younger people with good incomes who are driving the free and independent traveller (FIT) market. While WA is less price competitive compared to the East Coast, feedback from Chinese travel trade and visitors has been very positive about the quality of their experiences in WA, which can be leveraged as a key motivation to attract high-end travellers. Awareness of WA as a new Australian destination option is increasing, but is still relative low. Tourism WA is planning to launch a new campaign in China in 2016-17 which will highlight all the changes that have happened in Perth as well as the extraordinary experiences our Chinese visitors can have across WA. Format WACTM 2016 includes pre-scheduled meetings between Buyers and Sellers, team-building activities and networking functions. Who will attend? 45 travel agencies from China and Hong Kong. These key distribution partners will be selected based on a number of criteria including their product development ability, geographic coverage and business module. Objectives The mission aims to: Increase awareness of destination WA and raise the profile of WA tourism product suppliers Establish and increase business opportunities with new and existing key trade partners Provide an update on the latest travel trends and market situation in China and Hong Kong Further strengthen business relationships with key product and marketing managers in China and Hong Kong Generate media exposure for destination WA and China marketing initiatives Page 2 of 6
Registration Registrations for participation close on July 15, 2016 and all applicants will be assessed by an internal Tourism WA panel. You will be notified by email before July 29, 2016 on the outcome of your application. If you do not hear from us by this date, please contact us immediately. All successful applicants will receive further details on payment methods and the mission. Successful WA sellers must agree to the terms and conditions to participate in the mission. Tourism WA reserves the right to determine the final WA product representation at WACTM. Criteria for participation WACTM is an important event for WA tourism industry. Therefore, the following strict criteria will be applied to ensure maximum exposure for the destination and qualified participating products: Export ready products that are suitable for the China market China ready products and experiences that are bookable in the China market Products that are included, or have the potential to be included, in trade programs in China Demonstrated marketing activities in China including advertising in trade and consumer promotions or participation in previous in-market initiatives Long-term commitment and operational stability to selling to the China market Previous participation in Tourism WA s events such as Ni Hao WA and China Travel Missions Collateral (brochure, website, online booking engine etc) translated in Chinese Current tourism accreditation is highly regarded Participation fee The mission is subsidised by Tourism WA to encourage maximum participation by WA operators. NOTE: A maximum of two delegates from the same organisation can attend Primary delegate AUD $3,200 including GST * Second delegate AUD $2,800 including GST *5% discount will be awarded to TCWA China Ready & Accredited businesses (for Primary delegate only) Inclusions: Three nights accommodation for single occupancy including daily buffet breakfast Two full days of one-on-one pre-scheduled appointments with buyers from China and Hong Kong China Market Forum Two-way group transfers from Shanghai International Airport to/from hotel In-room Wi-Fi internet connection Buyer s guide with detailed WA sellers' information Team-building and networking opportunities with key media, trade and airline partners Meals as specified in the itinerary Ground transfers as specified in the itinerary Distribution of a dedicated media release in China Complimentary optional Shanghai city tour including lunch for early arrival delegates Page 3 of 6
Exclusions: International and domestic airfares Transfers and meals not included in the itinerary Laptops or other business equipment required to conduct the business appointments Incidental expenses such as mini bar, room service, telephone, faxes, laundry and others Travel insurance, public liability, local taxes, China visa application fees, shipment and delivery of presentation materials Interpreter service can be arranged at a cost Airport transfer A detailed group airport transfer schedule will be made available once sellers international arrival flight information is received. Please take note that group transfers are based on majority arrivals and departures. For arrivals and departures outside the schedule, delegates are to arrange their own airport transfers. Pre/post accommodation Additional nights outside of official itinerary must be arranged at your own expense. Interpreter service at AUD $500 for two days If you require an interpreter for the two full days of one-on-one workshops, please tick the box in the application form. Privately sourced interpreters are not permitted in the workshops. Shipment It is recommended that sellers do not post any goods to China, but rather courier their brochures to China. It is recommended that sellers only include printed material via courier as CDs and other promotional items are likely to get held up at customs and/or incur large import taxes to clear these items from customs. Tourism WA is unable to assist in processing goods held up in customs. Wherever possible, it is recommended that CDs and other promotional items be transported on the plane. Workshop and collateral You are only permitted to decorate your individual table in the workshop venue. No pull-up banners are allowed. Sufficient business cards and product information saved in USBs must be brought along for the mission. It is mandatory that your presentation and promotional collateral are translated into Chinese. It is generally accepted in Chinese culture to provide a small and lightweight corporate gift as giveaways for the participating buyers during the one-on-one interactions. Travel insurance All participants are responsible for their own personal travel and health insurance including public and product liability, workers compensation and property insurance coverage for the duration of the mission. It is highly recommended that coverage is purchased prior to departure. Visa All Australians are required to apply for visa entry into the People s Republic of China. All participants are responsible for obtaining their own visa at https://www.visaforchina.org/per_en/ About Shanghai General information on Shanghai city can be found at https://en.wikipedia.org/wiki/shanghai Page 4 of 6
Key dates and deadlines Applications open June 15, 2016 Applications close July 15, 2016 Acceptance advised and invoice issued by July 29, 2016 Invoice payment due * August 12, 2016 * Full cancellation fees apply if cancellation email is received on or after August 12, 2016 Failure to meet payment deadline may result in the cancellation of your application Late applications will not be considered Enquiries and more information: Sheena Shee / Tourism Western Australia Email: sheena.shee@westernaustralia.com Page 5 of 6
TENTATIVE PROGRAM Day One Sunday, October 23 Shanghai 9.00 am Complimentary optional Shanghai city tour including lunch for early arrival delegates Afternoon Individual arrival of WA sellers Group transfer from Shanghai Pudong Airport to hotel based on majority arrivals 4.00 pm Business forum Evening Overnight: Welcome dinner Hotel in Shanghai Day Two Monday, October 24 Shanghai Full day One-on-one appointments Lunch 4.30pm Evening Overnight: Team building and networking activities Gala dinner Hotel in Shanghai Day Three Tuesday, October 25 Shanghai Full Day One-on-one appointments Lunch Evening Overnight: Farewell dinner Hotel in Shanghai Day Four Wednesday, October 26 Depart Shanghai Morning Individual check out of accommodation Group transfer to Shanghai Pudong Airport based on majority departures Mission concludes Page 6 of 6