Content 1. Key Facts & Organizational Chart 2. History & Story behind BRABUS 3. Products 3.1 Exterior Design 3.2 Wheel Collection 3.3 Engine & Engine Upgrades 3.4 Exhaust System 3.5 Brake Systems 3.6 Interior Design 4. BRABUS Supercars 4. BRABUS Supercars 5. Engineering 5.1. R&D to Construction 5.2. Wind Tunnel Testing 5.3. High Speed Testing 5.4. BRABUS Tuning Warranty 5.5. Quality 5.6. Awards & Records 6. Global Distribution Structures 6.1 Dealers and Export 6.2 Trade Shows
Idea Refinement is the addition of value to already existing material. * *Duden Band A 1991
Facts & Figures Founded in 1977 by Prof. h.c. Bodo Buschmann About 350 employees at the HQ, in Bottrop, Germany. The current workshop capacity is 85 work-stations. Volume of modifications: about 9.000 p.a. Warehouse capacity: 150.000 square meters at Bottrop storage facility: more than 100.000 qm³ Turnover: 260 Mio.
Organization BRABUS Group of Companies AB Service GmbH BRABUS GmbH CRD GmbH & Co. KG BRABUS International StartechCars GmbH BRABUS International Holdings Hong Kong Co.,Ltd. Smart BRABUS GmbH ( 50-50 Joint-Venture with Daimler AG) BRABUS Service GmbH Autohaus am Centro GmbH BRABUS USA L.P BRABUS Japan Inc. BRABUS International US, Inc. Newport Beach BRABUS International Japan, Inc. Tokio CRD CAR RESEARCH & DEVELOPMENT BRABUS International Russia, in Vorbereitung
Competencies Engineering Design Aerodynamics Brakes Chassis Engines Supercars Elektronics Upholstery Interior Design Exterior Design Multimedia
History
1977-1990 1977 1983 1984 1985 1986 1987 1990 BRABUS GmbH is founded in Bottrop, NRW, Germany by Bodo Buschmann.
1977-1990 1977 1983 1984 1985 1986 1987 1990 The first successfully delivered special series for specialized cars comes from Sixt: the E 190 Baby Benz is delivered 200 times.
1977-1990 1977 1983 1984 1985 1986 1987 1990 CRD Car Research and Development GmbH is founded to make the BRABUS-knowledge available to other manufacturers.
1977-1990 1977 1983 1984 1985 1986 1987 1990 The first BRABUS-world record is established: aerodynamic modifications enable the E-Class sedan (W 124) to reach a drag-coefficient of 0,26.
1977-1990 1977 1983 1984 1985 1986 1987 1990 In 1986 the company moves into its new headquarters in Bottrop, Germany and significantly increases its capacity.
1977-1990 1977 1983 1984 1985 1986 1987 1990 In 1987 the VDAT e.v. the first German Assiociation of Tuning Companies is founded. Bodo Buschmann, CEO of BRABUS, is elected President of the association.
1990-2000 1992 BRABUS 6.9 l V12 Displacement Cylinders Power Torque 6.9 l (7.3l) V12 374 kw / 509 HP 710 Nm / 523 lb-ft 1990 1992 1994 1995 1996 1998 1999 In 1992 the BRABUS-engineers take engine-tuning to a new level: they develop a 6.9 l V12 engine which delivers 374 kw / 509 hp and 710 Nm / 523 lb-ft torque. The engine becomes available to BRABUS customers in the E 500 (W 124) in 1993.
1990-2000 1990 1992 1994 1995 1996 1998 1999 In 1994 BRABUS becomes the official Tuning-Partner of Bugatti, shortly before the manufacturer of Supersports-cars is bought by VW.
1990-2000 1990 1992 1994 1995 1996 1998 1999 In 1995 the first BRABUS carbon-fibre brake system is introduced, the S-Class (W 140) is presented in a stretched version, and a V8 Engine is developed for the C-Class (W 202).
1990-2000 1990 1992 1994 1995 1996 1998 1999 Another world-record is established by the BRABUS E V12 in 1996: the fastest limousine in the world is powered by the a newly developed 7.3 l engine delivering 582 hp and 772 Nm / 568 lb-ft torque. The record-breaking top-speed is 330 km/h / 205 mph.
1990-2000 1990 1992 BRABUS N.A. is founded in Newport Beach, California, USA in 1998. 1994 1995 1996 1998 1999
1990-2000 1990 1992 1994 1995 1996 1998 1999 The T V12 (320 km/h / 194 mph) and the M V12 (260 km/h / 162 mph) break the word-records for top speed in their vehicle-class (fastest station wagon, fastest SUV)
1990-2000 1990 1992 1994 1995 1996 1998 1999 Additional Facilities are built at the BRABUS Headquarters: BRABUS becomes the largest privately owned automobile tuning company in the world.
1990-2000 1990 1992 1994 1995 1996 1998 1999 The label STARTECH is launched as a tuning-brand for Chrysler, Jeep, and Dodge cars.
2000 -Today 2002 2003 2004 2005 2006 2007 2008 2009 In 2002 the smart-brabus GmbH, a 50-50 joint-venture between Daimler AG and BRABUS, starts its operations in a newly built plant in Bottrop, Germany.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 BRABUS celebrates it 25 th anniversary. BRABUS Yachtcharter is founded on the Island of Mallorca, Spain. A new warranty system is introduced: (See warranty-details below for more information.)
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 In 2003 a new engine is developed for the E V12 (W211). A completely new engine conversion increases the car s power output to 640 hp and 1026 Nm / 756 ft-lb torque. The smart-roadster V6 Bi-Turbo is the fastest smart-car ever built. Ten units are exclusively constructed that remain in the hands of Daimler AG.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 In 2004 BRABUS-Service GmbH and Startech Cars GmbH are established (service point for MB vehicles & point of sale for Chrysler Jeep, and Dodge vehicles in Bottrop, Germany).
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 The G V12 enters the market and continues the tradition of BRABUS supercars. BRABUS is the first tuning-company to present a customized Maybach.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 New world-record for the improved E V12: the top speed on the High Speed Test Track in Nardo, Italy, is measured at 350.2 km/h / 217,7 mph.
2000 - Today Displacement 6.3l Cylinders V12 Power 537 kw / 730 PS Torque 1.320 Nm 2002 2003 2004 2005 2006 2007 2008 2009 The BRABUS Rocket, a supercar based on the Mercedes-Benz CLS is introduced. Its Engine delivers 537 Kw / 730 hp and has a torque of 1320 Nm / 974 ft-lb.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 New world-record for the BRABUS Rocket: High Speed: 365.7 km/h / 227,3 mph. Its Engine delivers 537 Kw / 730 hp and has a torque of 1320 Nm / 974 ft-lb.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 According to Auto Motor und Sport one of the most respected magazines in the industry, BRABUS - is the Best Brand in the industry in 2006.
2000 -Today 2002 2003 2004 2005 2006 2007 2008 2009 Again BRABUS is voted Best Brand in the industry in 2007. The BRABUS EDAG LUV is produced as a production-ready prototype. BRABUS celebrates its 30th anniversary. The companies partners sell BRABUS products in more than 100 countries.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 BRABUS presents the famous BRABUS BULLIt. At the heart of this supercar is the BRABUS SV 12 Biturbo displacement engine.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 A Perfect Hattrick: BRABUS wins auto motor und sport magazine reader poll as BEST TUNING BRAND three times in a row.
2000 - Today 2002 2003 2004 2005 2006 2007 2008 2009 Four Aces: auto motor und sport Readers vote BRABUS for the fourth consecutive time as the BEST BRAND in the Tuners category
Products
Products Wheels Exterior Design Suspensi on Interior Design Brake Systems BRABUS Supercars Exhaust Systems A-class to S-class, Maybach and SLR, Viano and Sprinter BRABUS offers a custom-tailored program for the Complete model-range of Mercedes-Benz Engine Upgrades Aerodynamics Multimedia Engines A-Class B-Class C-Class CLK-Class E-Class CLS-Class CL-Class S-Class SL-Class SLK-Class M-Class GL-Class G-Class R-Class Sprinter Viano SLR Maybach smart fortwo
BRABUS body parts are not only designed for optical reasons but also for better aerodynamic, driving results, road stability. Exterior At the windtunnel the aerodynamic components have to give proof of the aerodynamic results. WIDESTAR Body Kit: front / side / rear LED daytime running lights Monoblock E 23 wheels Sport Suspension
Wheels Collection The current BRABUS wheel collection 2008: Monoblock VI Monoblock A Monoblock E Monoblock S Monoblock VI Monoblock A Monoblock E Monoblock S
Wheels Collection NEW! Monoblock Q Monoblock F Monoblock G Monoblock Q Monoblock F Monoblock G
Engines & Engines Upgrades BRABUS offers the widest range of displacement-engines and performance kits for Mercedes-Benz vehicles. Performance Upgrades for gasoline-engines Name Available for B 63 S ML 63 / CLS 63 / E 63 Power increase + 26 kw / 36 PS Torque increase 0-100 km/h Vmax + 20 Nm 4,9 s 275 km/h Power enhancement by modified engine electronics with synchronized ignition- and injection-engine maps. The modification is completed by a special air filter and a back pressure lowering metal-catalytic converter (four monoliths with a full OBD II suitability). Performance Upgrades for Diesel-engines Name Available for Power increase Torque increase 0-100 km/h Vmax D8 (III) ML 420 CDI / GL 420 CDI + 32 kw / + 44 PS +100 Nm 6,0 sec 245 km/h The D8 (III) kit consists of a processor controlled additional unit for the engine management. It gets connected to the original wiring by the delivered plug & play wiring harness. The kit is ready to start out of the box and due to the plug & play system the installation can be done very easily. (Labour time for installation approx. 30 min)
Engines & Engine Upgrades BRABUS SV 12 S (6,3 l biturbo ) Technical Data: - Displacement 6233 cm 3 - Bore/stroke 83 / 96 mm - Compression ratio 9,0 : 1 - Torque 1320 Nm / 974 lb-ft - Power output 537 / 730 kw/hp Performance: - 0-100 km/h 4,0* s - Vmax: over 360 km/hp Power enhancement by displacement enlargement up to 6.3 ls by use of a special crank shaft, piston rod and enlarged bore with appropriate pistons. The suction and the outlet section of both 3-ventile-cylinder heads are flow-optimized and finetuned with two special camshafts according to the displacement. The modification is completed by a back pressure lowering metal-catalytic converter (four monoliths with a full OBD II suitability). Furthermore a special exhaust gas turbocharger is built in with a more effective intercooler.
Engines & Engine Upgrades The BRABUS ECOPowerXtra label stands for powerful and durable performance tuning for Mercedes CDI models. The focus of development is and will be on CO2 emission with increase of torque at the same time. The rule more torque = fewer revolutions per minute, fewer revolutions per minute = reduced consumption applies. Currently BRABUS engineers are developing tuning-solutions for all new Mercedes-Benz Bluetec-Models. The first products are market-ready since early 2008.
Exhaust Systems Die BRABUS stainless steel exhaust systems, manufactured with latest state-of-the-art technology are available for most cars of the Mercedes-Benz car group. Bespoke design and high performance sound are a must-have for each Mercedes-Benz and Maybach vehicle.
Bremsweg Durchschnitt l. Verzögerung Bremsweg Durchschnitt l. Verzögerung Brake Systems 40 12 40 12 39 11,5 39 11,5 38 38 11 11 37 37 Bremsweg [m] 36 35 34 10,5 10 9,5 Verzogerung [m/s2] Bremsweg [m] 36 35 34 10,5 10 9,5 Verzogerung [m/s2] 33 33 9 9 32 32 31 8,5 31 8,5 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 8 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 8 Anzahl der Bremsungen Anzahl der Bremsungen CLK 6.1 (W209) Standard CLK 6.1 (W209) BRABUS ML 500 OEM ML 6.1 6P Version II 100-0 km/h: Kalt: 100-0 km/h: Warm: 42.4 m 9.1 m/s² 42,4 m 9,1 m/s² 39.2 m 9,87 m/s² 38,9 m 10,03 m/s² *Comparision auto, motor und sport test 10x 100-0 km/h
Interior Design The company upholstery shops in Bottrop craft exclusive and individual interiors according to customer specifications using BRABUS Mastik leather and Alcantara. The range of interior modifications reaches from changing the door-pins to shaping completely new Interior specifications.
Interior Design The company upholstery shops in Bottrop craft exclusive and individual interiors according to customer specifications using BRABUS Mastik leather and Alcantara. The range of interior modificatinons reaches from changing the door-pins to shaping completely new Interior specifications.
Interior Design BRABUS Viano Lounge Concept In the BRABUS Viano Lounge Concept customers can experience every bit of the skills BRABUS Interior designers have developed over the last 30 years. In order to convert the Mercedes-Benz Viano into a BRABUS Supercar, a whole new cabin is created, and Maybach seats, a movable 32 flat screen TV and a completely new audio-system, a touchscreen. and even a coffee-maschine are integrated to create a unique travelling experience.
Multimedia BRABUS Multimedia Solutions For the complete range of Mercedes-Benz models BRABUS offers individual multimedia solutions. TV screens, Hi-Fi Systems, additions to the Mercedes-Benz Command System, on the drive- Internet solutions Mobile-Office Conversions: Every complete car can be tailored to customer needs.
Supercars
Supercars Base: Engine Size: Power: Torque: 0-100 km/h 3.9 sec 0-200 km/h 10.5 sec MB C-Class 6.233 ccm 537 kw / 730 hp 1320 Nm / 974 lb-ft 0-300 km/h 24.5 sec Vmax > 360 km/h / 224 mph Base: Engine Size: Power: Torque: 0-100 km/h 4.0 sec 0-200 km/h 10.5 sec MB CLS-Class 6.233 ccm 537 kw / 730 hp 1320 Nm / 974 lb-ft 0-300 km/h 29.5 sec Vmax 366.0 km/h / 227.3 mph Base: smart fortwo Cabrio Engine Size: 1.000 ccm Power: 82 Kw / 112 hp Torque: 150 Nm / 110 lb-ft 0-60 km/h 3.9 sec 0-100 km/h 9.5 sec Vmax 170 km/h / 106 mph BRABUS Bullit BRABUS Rocket BRABUS Ultimate 112 What makes a BRABUS-Supercar? Ultimate performance in its class. peak of automobile-construction visual understatement always offered as fully-finished vehicles.
Supercars BRABUS ULTIMATE 112
Supercars BRABUS ROCKET
Supercars BRABUS BULLIT
Supercars BRABUS SLR
Supercars BRABUS MAYBACH
Supercars BRABUS UNIMOG
German Engineering at it s best
R&D to construction BRABUS testing facilities are among the most modern in Europe and offer the technical environment needed for all imaginable ambitious and extensive automobile tests. Various Roller Chassis Dynamometers Engine test benches up to 1.400 hp Test tracks regarding TÜV related specs.
Wind Tunnel Tests All BRABUS aerodynamic parts are extensively tested for efficiency in a wind-tunnel. Example: BRABUS SLK R171 Reduction of front axle lift-weight./. 87 % Reduction of rear axle lift-weight./. 33 % Improvement of drag-coefficient./. 0,49 %
High-Speed test drives are regularly conducted in Nardo, Italy (high-speed oval) High Speed Testing
3 Year Tuning-Warranty The Brabus Tuning Warranty covers all parts and modifications for up to 36 months / 100.000 km (60.000 miles) Interior Engine Modification Suspension Wheels *applicable within the EU. See BRABUS Warranty-Regulations, 07/2002
Quality BRABUS is a ISO 9001 certified company. All BRABUS products undergo detailed TÜV Tests before being released.
Awards & Records Over the last decades BRABUS has been awarded a vast amount of awards and the BRABUS High Speed Testing team has established multiple world records with different BRABUS Supercars. These records and awards serve as perfect marketing tools and contribute to the high recognition and the good image of the brand.
Worldwide Dealer Network & Product Distribution
Dealers & Export BRABUS is currently represented in over 100 countries The Headquarters are in Bottrop, Germany. BRABUS USA operates out of Newport Beach, CA.
Dealers & Export Turnover distribution Home & Foreign markets Turnover distribution EU markets & Noon EU markets 25% 75% Turnover foreign markets Turnover home markets 45% 55% Turnover non-eu markets Turnover EU markets 75% of all BRABUS products are sold to foreign markets. 55% of all BRABUS products sold in foreign markets are distributed to Non-EU markets.
Dealer Network
Athen, Greece Dealers & Export
Bukarest, Romania Händler & Export
Dubai, UAE Händler & Export
Monaco Dealers & Export
Beverly Hills, USA Dealers & Export
Shanghai, China Dealers & Export
Melbourne, Australia Dealers & Export
Chengdu, China Händler & Export
Kuala Lumpur, Malaysia Dealers & Export
International Trade Shows
Trade Show BRABUS is represented on over 80 trade shows a year. IAA Frankfurt Salon de Automobile de Genève Tokyo Motor Show Essen Motor Show Middle East International Motor Show Dubai Los Angeles Auto Show Shanghai Motor Show
IAA 2007, Frankfurt, Deutschland Trade Shows
Thank you for your attention.