ITpro Active Advertisement Menu Lead-generation site with 500,000 members ---No. 1 in terms of number of members--- Revised 7 December 2015 1
About ITpro Active ITpro Active is a website supporting professionals in decision making of implementing IT systems. The website delivers various information useful for implementing IT systems, including key points on selecting products/services, new product updates, product comparison reviews, and implementation case studies. Targeting our readers who are eager to learn about latest news, ITpro Active serves as an effective leadgeneration website for acquiring your future customers. Cloud Building and managing infrastructure Information security Big data/data analysis Collaboration Business continuity Virtualization Enterprise application Mobile solution Copyright@2014 Nikkei Business Publications, Inc. All rights reserved.
Special Features of ITpro Active Ad Menu Point 1 Offers posting plans matching customer requirements. Point 2 ITpro Active editorial team writes introductory contents. Point 3 Editorial team s article and your contents posted without distinction. 3
Posting Plans Guaranteed no. of leads type Guaranteed posting period type 1.White paper/video posting Lead acquisition through article introducing your contents written by the ITpro Active editorial team 4.ITpro Active special Nikkei BP produces a high-quality tie-up article in line with your requirements. 2.Contents sponsor Lead acquisition by posting a magazine article of your choice on ITpro Active 3.ITpro Active research special We implement a survey targeting ITpro Active readers and supply a respondent list together with the reply information. 4
1. White Paper/Video Program Stimulate the reader s interest with a guidance written by the ITpro Active editorial team about your white paper We arouse the interest of users in your white paper and guide them toward downloading it through an introductory article written by the ITpro Active editorial team. Since this is a guaranteed number of leads type of leadacquisition menu, during the period concerned we set the most suitable traffic drivers. White paper downloads Video views Approval & answers to the questionnaire Lead acquisition Lead acquisition 5
1. White Paper/Video Program 1 Basic All prices exclude taxes. Drive traffic to your contents via the recommended articles section, and acquire leads from the readers who actively accessed your contents. Cost per lead: JPY5,000 Attribute segment: N/A Minimum charge: JPY400,000 Estimated period: Max. 12 weeks *The acquisition of 80 leads is guaranteed for JPY400,000. 2 Fast The Basic plan plus additional traffic drivers for acquiring the target number of leads in a short period. Cost per lead: JPY7,500 Attribute segment: N/A Minimum charge: JPY500,000 Estimated period: 4-6 weeks *This program cannot be launched together with another program. *We may turn down your order depending on the type of product or contents. ITpro Active will judge the availability. *We make appropriate announcements for the goal of generating a guaranteed number of leads. No traffic drivers, proofreading of the article manuscript by the advertiser, and associated reports are included. *The estimated period is merely a guideline. It does not guarantee the period of actual lead acquisition. We may propose you to extend the period of acquisition or to switch to another plan if the guaranteed number of leads is not reached within the predefined period. 6
1. White Paper/Video Program 3 Segment Acquire the list of leads according to the specified segment attributes. The cost per lead may vary, depending on the % of desired target audience among ITpro Active members (inclusion rate). Plan benefits Cost per lead: From JPY5,500 Minimum charge: JPY500,000 Estimated period: 6-12 weeks List delivery Postings starting in the first and second weeks of the month: every Wednesday Postings starting on the third to fifth weeks of the month: every Thursday % of target inclusion 100% (No specified target) All prices exclude taxes Cost per lead Basic plan 5,000 90 ~ 99 5,500 80 ~ 89 6,000 70 ~ 79 7,000 60 ~ 69 8,000 50 ~ 59 10,000 40 ~ 49 13,000 30 ~ 39 17,000 20 ~ 29 22,000 Please contact us for less than 20% [Please note] *The plan guaranteeing the number of leads may not be applied depending on the contents or types of products, white papers, and videos. The availability will be judged by ITpro Active. Please consult with your sales rep in advance of application. *We may limit the maximum number of leads provided for this program depending on specified conditions. * We make appropriate announcements for acquiring the target number of leads. The plan does not include the traffic drivers, proofreading of the article by the advertiser and associated reports. The lead acquisition period is merely a guideline. We will propose the advertiser to extend the period or to switch to other plan if the number does not reach the target during the predefined period. 7
1. White Paper/Video Program 3 Segment(Breakdown of available segment attributes) Industry IT fields Non-IT fields ICT services Information Processing/software/SI/consulting Agriculture/forestry/ fisheries/mining Construction Automobiles, transportation equipment Electric/electronic equipment Machinery, heavy electric machinery Materials Food products, medicine, cosmetics Other manufacturing Energy Wholesale/retail/commerce (including trading companies) Finance/securities/insurance Real estate Transportation Consulting/accounting/legal affairs Broadcasting/advertising/publishing/ media Public sector Education/learning support Medicine Care/welfare Restaurants/hotels Personnel services Travel Other Job position CEO/COO/board member Management planning General affairs/human resources Finance/accounting General office administration Information processing/information systems PR/Advertising Planning/survey/marketing Sales Production/manufacturing Materials/procurement Shipping/logistics Technology/design Research/development Editing/editorial planning/production Specialist (construction and civil engineering) Specialist (health care) Specialist (accounting) Specialist (legal matters) Specialist (education) Other Job title No. of employees Frequent segment conditions and average inclusion rate 1 User companies 56.5% 2 User companies x 300 or more employees 3 User companies x 1,000 or more employees 29.9% 21.9% 4 300 or more employees 60.8% 5 500 or more employees 6 1,000 or more employees Senior manager-level or above Manager-level or above Has a managerial position 1-99 people 100-299 people 300-500 people 500-999 people Over 1,000 people 53.6% 41.9% 8
1. White Paper/Video Posting Price List Plans (See the later pages for details) Program Cost per lead Minimum charge Estimated period of lead acquisition All prices exclude taxes. Advantage 1 Basic JPY5,000 JPY400,000 12 wks Acquire active leads from the viewers of a recommended article and other related topics for 12 weeks 2 Fast JPY7,500 JPY500,000 4~6 wks Acquire leads in a short period by using appropriate traffic drivers 3 Segment From JPY5,500 JPY500,000 6~12 wks Acquire leads under segmented conditions *A combination of different programs is not available.. Program benefits - Production of a web page (up to 400 Japanese characters) introducing your white paper or video. - Post your white paper (in PDF) or video: One file - Provide the predefined number of leads matching set conditions. Optional menu Scoring service: JPY100,000 (excluding tax) Degree of information gathering activity added to leads Please note - Your PDF file should be within 5MB in size. - Your video file should be within 50MB in size (File formats: WMV/AVI/MPG/MOV/M4V/3GP/3G2/FLV/MP4) - Start date: every Wednesday - You will receive only the list of people who downloaded your white paper. A report on how your white paper is used is not provided. - The contents will remain posted after the lead-generation period unless otherwise requested (no additional charge). 9
1. Standard Traffic Drivers (For White Paper and Video Program) ITpro Active home page ITpro Active article page White paper introduction page White paper of note New topics White paper of note Recommended articles ITpro Active e-mail List of white papers White paper of note 10
2. Content Sponsorship Program This program allows you to obtain a list of readers who browsed specific ITpro Active editorial contents sponsored by you. We can also post a feature article of your choice from our print magazine and post it on the ITpro Active website to generate leads. Choose an article from Nikkei BP magazines! We want to acquire leads from this article published in the Date/Month issue of Nikkei Computer. Lead acquisition Acquisition as leads of the personal information of people who read the second page of the article and beyond A note of caution that we may share with a third party the opt-in personal information of a reader who continues browsing on the next page and later. 11
2. Content Sponsor Price List Price List We will supply leads for about four weeks after the start of posting. It is also possible to increase the number of leads acquired, so please consult with us. Program Cost per lead Guaranteed leads Price (excluding tax) Assumed period 1 Standard Plan JPY5,000 240 leads JPY1,200,000 4 weeks 2 Lead Selection Plan (user companies) JPY10,000 120 leads JPY1,200,000 4 weeks Standard Plan We can remove certain domain users, such as the advertiser s competitor, from the list of leads provided to the advertiser. (Up to 10 domains can be specified for removal) Lead Selection Plan (target only the user companies) Remove the designated domain users from the readers of your sponsored contents, and provide the list of 150 leads consisted of user companies only. *Please consult with us for other conditions of lead selection. Please note - This plan is available exclusively for one sponsor. - The lead acquisition plan is not applicable to some of our contents. Please confirm us the availability in advance. - This plan provides only the list of people who browsed the second page and later. No report is included. 12
3. Active Research Special Program ITpro Active conducts a questionnaire survey targeting its readers according to your request, such as asking about the intention of implementing a product or service in question, and provides a list of survey respondents for you. Price list Lead acquisition Rate (w/o tax) 200 leads guaranteed JPY2,000,000 Acquisition of survey respondent leads Program benefits - Up to 10 questions available *1 - List of 200 respondents (IT-related topic readers) guaranteed - Survey subject: ITpro Active members - Services include arrangement of the reward for respondents, drawing of reward winners and sending the rewards to the winners *2 (Gift certificate valued at JPY5,000 x 20 winners; sent by e-mail) *1: In addition to the survey questions, respondents will answer to the questions on profile data such as type of industry, job position, department, a number of employees and job title. *The actual expenses will be charged for the costs of rewards other than the above. Please note - We may not be able to accept your order due to the type of survey subjects or contents. Please contact our sales rep for details. (ITpro Active will judge the availability.) - We will plan out the most appropriate way to announce your survey, but the advertiser is not able to confirm in advance the schedule/contents of announcement and no associated report is provided. - Additional charges may occur in case of segmenting survey targets, changing the reward and how to send the rewards to the winners. - The program does not include the production of survey report. - The advertiser needs to prepare for the survey questions. 13
4. ITpro Active Special Nikkei BP will produce high-quality contents on the basis of your requirements, and you will acquire the leads of people who have read as far as the second page and beyond. Menu Content production (about 2,800 characters) Equivalent of 2 magazine or 4 web pages Lead acquisition period Price (excluding tax) 12 weeks JPY2,000,000 Lead acquisition in target period Introduction of products/services Messages from key persons User examples Serial format Dialogue with learned persons User authentication Acquisition as leads of personal information of people reading as far as the second page and beyond 14
4. ITpro Active Special Traffic Drivers ITpro Active Top Page ITpro Active Special ITpro Active article page Topical contents Topical contents Recommended New arrivals ITpro Active e-mail Traffic drivers New arrivals Topical contents Recommended E-mail magazine Period/frequency Posted in all relevant themes 12-week random display in dedicated space Displayed under related articles Distributed on Tuesdays and Thursdays; posted 6 times (2 lines) 2-line notice x 6 times Note: This service provides a list of readers and PV report after posting. There is no traffic drive report. 15
For all menus 5-1. Scoring Service On the basis of readers behavior history, we visualize the degree of information gathering activity. And by selecting high-priority leads that should be approached, we provide valuable Lead information that is sure to delight sales personnel. Based on the Itpro Active content categories shown below, this service enumerates the browsing history of member readers. 3 introduction steps (study, comparison/selection, decision/introduction) 9 article genres (cloud, security, virtualization, etc.) White paper download history Price (excluding tax) JPY100,000 Price per one item Basic Registration Items xxxxx@nikkeibp.co.jp 日 経 登 録 し Name 名 Mailing 送 付 先 address 種 別 太 郎 会 社 た Postal 郵 便 番 code 号 108-8646 個 Prefecture 都 道 府 県 東 京 都 人 Industry 属 業 種 情 Municipality 市 区 郡 港 区 性 Job 報 ア category 職 種 Street 町 村 字 address 番 地 白 金 1-17-3 デ Department ン 所 属 部 門 House/apartment ビル マンション no. ケ No. of 従 employees 業 員 数 タ Company 会 社 名 name 株 式 会 社 日 経 BP Position ト 役 職 Dept. 部 課 名 クロスメディア 本 部 ア Tel. 電 話 no番 号 03-0000-0000 ン Questionnaire ケ アンケート results 結 果 Registered personal data ー Mail メールアドレス address Sex 姓 Personalized Questionnaire Questionnaire Download ー Q1 Q1 Q2 Q2 上 記 以 外 の 製 造 業 経 営 者 管 理 職 経 営 全 般 50~99 人 役 員 Q2-1 ト Q3 Q3 ダ Material-1 資 料 名 1 PDF 資 料 A ウ Downloadable ン ダウンロード 資 料 Material-2 資 料 名 2 PDF 資 料 B materials ロ Material-3 資 料 名 3 PDF 資 料 C ー ー Collection ド 収 集 date 日 ****/**/** Scoring Service Information Scoring of whole site Cloud Sector Scoring Information Materials on how to read the scoring data will be supplied separately. Total score 58 Number of up to 100 Deliberation: Viewing history score 3 1-5 Compare/select: Viewing history score 3 1-5 Decision/implement : Viewing history score 1 1-5 White Paper Download viewing history score 1 1-5 Cloud Sector Score 76 Number of up to 100 Deliberation : Viewing history score 3 1-5 Compare/select : Viewing history score 4 1^5 Decision/implementation : Viewing history score 2 1-5 White Paper download history score 1 1-5 16
For all menus 5-2. Setting of Own Original Questionnaire The standard questionnaire can be changed into your own original questionnaire. PDF download site Questionnaire reply PDF download No. of questions Up to 5 Price (excluding tax) JPY100,000 Please consult with us for 6 questions or more. Standard questionnaire Customized questionnaire Settable Questionnaire Content Usable question format Radio buttons (select only one) Check boxes (select more than one) Free entry space Limits on no. of choices There is no limit to the number of choices available per question, but please try to be moderate so as to make it easier for the reader to reply. Free entry space An other option can be set to provide space for free comments. Space for free comments can also be set as an independent question. In both cases, the limit on the length of the free entry by readers is 100 characters. Other restrictions Questions should be brief with a maximum of 100 characters. Optional replies should not be too long either. The content of original questionnaires will be screened beforehand, and some amendments may be requested. 17
Frequent Asked Questions Is it possible to check the contents of the white paper introductory page written by the ITpro Active editorial team before posting? Yes. The draft text will be shown to you before posting, though only once. Is it possible to substitute the PDF file during posting? Yes. However, a fee of JPY10,000 per material will be charged. If the PDF file is substituted during posting, can the introductory page text be changed as well? Yes. However, a fee will be charged. Please enter specific corrections to the amended part of the posted text in red. The fee will be JPY20,000 per material, including substitution of the PDF file. Complete change (rewriting) of the introductory page will be treated as a separate case, so the full posting price will be incurred. Is it impossible to submit an application if the PDF file exceeds 5 MB? It may be possible in come cases. Please consult beforehand at active-ad@nikkeibp.co.jp. Is it possible to change the wording of permission at the time of PDF downloads? Yes. A fee of JPY20,000 is charged for the first change (new) only. Please be sure to consult with us beforehand concerning any change. If past changes to the permission wording are used verbatim, no additional charge will be incurred. Is it possible to remove the questionnaire at the time of PDF downloading? Yes. Please indicate this request when applying. Is it possible to change or add receivers of e-mail reports on the number of leads and change information concerning the person in charge of downloading? Yes. However, a fee of JPY10,000 for changing or adding receivers of e-mail reports and JPY20,000 for changing information concerning the person in charge of downloading will be incurred. 18
Inquiries Digital Business Promotion Department Nikkei Business Publications Inc. 1-17-3 Shirokane, Minato-ku, Tokyo 108-8646 E-mail: active-ad@nikkeibp.co.jp Tel.: 03-6811-8029 For the detailed application method and information about special feature plans, please visit the Nikkei BP Ad Web site at http://adweb.nikkeibp.co.jp/adweb/wad/act.html. 19