IVAs seminarieprogram Våren 2013 3D Printing Beyond the Tipping Point? Science and Society Forum 2015 Thursday October 22, 14:00 17:30 at IVA Conference Centre
3D Printing Beyond the Tipping Point? Science and Society Forum 2015 Thursday October 22, 14:00 17:30 at IVA Conference Centre 3D printing, or more correctly additive manufacturing, has been in use since the 1980s. From being used mainyl for prototyping objects it has now matured into a set of technologies that will impact society in many ways. Over the past few years this development has not gone unnoticed. It has been a popular topic in general media and the availability of personal 3D printers, even as toys for kids, is widely known. Yet, it can be debated whether the broader public, or even industry, has grasped the fundamental changes additive manufacturing may bring about. This year s Science and Society Forum brings together international experts to highlight where the technologies stand and their future impact on society. Is 3D printing only a hype that will pass, or is there something more we need to learn about? What opportunities does 3D printing offer? How will industry have to change? What new business models are appearing or can be foreseen? What about the legal landscape? What about design educations? A warm welcome to an exciting afternoon to discuss science, technology and society.
Programme Welcome address Printing the future Olaf Diegel, Lund University 3D printing is coming of age. It is becoming a rapid manufacturing technology that will have a great deal of influence on how we live in the future. It will have a profound impact on almost all manufactured products, on how we do business, and on how we live longer and healthier lifestyles. 3D printing completely changes the design rules that designers and engineers have traditionally been constrained by. By allowing us to now think differently about the products we design, it opens up a whole new range of opportunities for creativity and sustainability. It also allows inventors and entrepreneurs to get their products to market without the large capital risks of traditional manufacturing that becomes a barrier to innovation. In this talk, we first introduce 3D printing, and then go on to examine it in terms of some of the advantages it offers over conventional manufacturing, and how it is being used in almost all areas of industry and living. How companies are using 3D Printing to respond to global socio-economic mega trends Phil Reeves, Stratasys Strategic Consulting (UK) In this presentation Dr Phil Reeves will look at the impact of global mega trends such as population growth, the environment, economic uncertainty and globalisation and show how consumer 3D printing and industrial additive manufacturing are being used by companies to respond to these game changing business pressures. Phil will look at the emerging global eco-system where both design and manufacturing are shifting from the factory to the community. He will look at how 3D printing fits within the emerging concept of Manufacturing 4.0. He will also look at the business drivers to technology adoption, such as product personalisation, sustainability, product complexity and supply chain realignment. 3D Printing as a Driver for Innovation Ian Campbell, Loughborough University (UK) 3D Printing (3DP) has gained widespread recognition as a technology that can make new things happen. The popular press and technical journals contain numerous examples of models, parts, products and artefacts that have been made using 3DP, which otherwise would have been impossible or extremely difficult to make. Such objects can be seen as innovations in their own right. However, the deeper impact of 3DP upon innovation is
in the new opportunities it is bringing to business. It is changing both the products that can be made and the relationships that can exist between producer and consumer. This presentation looks at some of the product and business innovations that have been enabled by 3DP and seeks to draw lessons that will be of value to future innovators. Much of the insight will come from the perspective of the designer, since it is through design that new thoughts are translated into realisable plans. Legal Challenges in Additive Manufacturing William Cass, Cantor Colburn LLP (USA) Additive manufacturing has created both a technical and social revolution that presents unique challenges for the international legal system. Exiting laws for intellectual property (IP) protection, for example, may not be adequate, especially given the lengthy process afforded by the International Patent Cooperation Treaty and the shortened product iteration cycle. In the future, additive manufacturing may require alternative methods to protect inventions, including enhanced trade dress rights and utility models (sometimes referred to as petty patents). Likewise, the products liability ramifications for such designs are now more complicated given that manufacturers are using and sharing designs with no clear definition as to whom will be responsible for a product that causes injury. Traditional notions of contract privity may not be sufficient to limit liability. Commentaries Anna Valtonen, Aalto University, International member of IVA Lars-Erik Rännar, Mid Sweden University Panel discussion Ian Campbell, William J. Cass, Olaf Diegel, Phil Reeves, Lars-Erik Rännar and Anna Valtonen Moderator: Ann Louise Johansson, PhD CEO Qamcom Research & Technology, Member of IVA s Division VII Basic and Interdisciplinary Engineering Sciences
The speakers Olaf Diegel is Professor of Product development at Lund University. In this role he is heavily involved in all aspects of product development and is widely published in the areas of additive manufacturing and rapid product development. Over the past 10 years he has developed over 60 commercialized new products. Over the last 20 years, Professor Diegel has become a passionate follower of 3D printing. He believes it is one of the technologies that has been a real godsend to innovation as it allows designers and inventors to instantly test out ideas to see if they work. Dr Phil Reeves is the Vice President of Strategic Consulting within Stratasys and leads Stratasys Strategic Consulting, which forms part of the Stratasys Services group. Dr Reeves has worked in the field of Additive Manufacturing & 3D printing for over 20-years, having gained a PhD in the subject from Nottingham University in the mid 1990 s. Since this time, he has worked in a number of AM/3DP related roles including R&D, business development and corporate strategy. In 2003 Dr Reeves founded leading AM/3DP consulting firm Econolyst Ltd, which was acquired by Stratasys in 2015. Ian Campbell is Reader in Computer Aided Product Design at Loughborough University. After graduating from Brunel University in 1985 Dr Campbell worked as a design engineer, first in Ford Motor Company, and later in the Rover Group.. In 1989, he was appointed as a Senior Teaching Fellow for CAD/CAM at the University of Warwick. In 1993, he obtained a lectureship at the University of Nottingham where he was a member of the Rapid Prototyping Research Group. He moved to Loughborough University in October 2000. His publications include four edited books, thirty academic journal articles and over seventy other research outputs.
William J. Cass been Co-Chair of Cantor Colburn s Litigation Department for the last 10 years. Mr Cass combines his extensive trial experience with his engineering education to present technically complex matters to judges and juries. He has litigated and tried cases involving patents, copyrights, trademarks, trade secrets, and products liability. Mr Cass holds a mechanical engineering degree from Worcester Polytechnic institute, where he concentrated in robotics. He also holds a commercial multi-engine instrument rating and advises clients in aviation technology. Anna Valtonen D.A. (Art and Design) Anna Valtonen (born 1974) is a member of the Aalto University Foundation Board and International member of IVA. She has worked as a researcher at University of Art and Design Helsinki and is a member in its Board. The research interests of Valtonen include how the added value of design can boost the competitiveness of companies and nations. Currently Valtonen is Head of Design Research & Foresight at Nokia. Lars-Erik Rännar. Lars-Erik got his Ph.D. at the Norwegian University of Science and Technology (NTNU), Trondheim, Norway, with the thesis On Optimization of Injection Molding Cooling and since autumn 2010, Lars-Erik s has a position as an Assistant professor at the Department of Quality Technology, Mechanical Engineering and Mathematics, Campus Östersund, Mid Sweden University. Moderator. Ann Louise Johansson, PhD CEO Qamcom Research & Technology, Member of IVA s Division VII Basic and Interdisciplinary Engineering Sciences Organizing committee: Monica Bellgran, LKAB and member of IVA s Division for Mechanical Engineering; Ulf Södergren, AssaAbloy and Chairman of IVA s Division for Mechanical Engineering; Johan Weigelt, IVA Executive Vice President and Secretary to the Academy
Practical information DATE Thursday October 22, 14:00 17:30 VENUE IVA Conference Centre, Grev Turegatan 16, Stockholm REGISTRATION Register no later than October 15 at IVA s website: www.iva.se/kommande-event FOR MORE INFORMATION, CONTACT US Ingrid Jansson Coordinator Tel: +46-8-791 29 92 E-mail: ingrid.jansson@iva.se