Building Your Personal Brand through Social Media Noelia Sanchez! HLI SUMMIT August 1, 2014
Networking in 2006 2
Networking in 2014 3
Creating A Strong Online Presence!
Digital Proficiency
Engage & Learn from your network
RISKS TO AN! ONLINE PRESENCE Managing! Social Capital Managing! Intellectual Capital Managing! Your Progress
Risk 1: Managing Social Capital Boundary between personal and professional spaces, private and public audiences Professional Personal Source: http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1
Risk 2: Managing Intellectual Capital What you say online matters, especially because it can be very difficult to erase. Source: http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1
PLAIN & SIMPLE Anything you want to keep private & maintain control over should never be posted on social media.
Risk 3: Managing Your Progress How do you ensure you re not wasting your time? Keep track of useful connections and ideas you develop as a result of social media interaction. Source: http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1
Public Personal Professional Private
Personal & Private Family & Friends MESSAGE! I want to keep in touch with you. SOCIAL MEDIA TOOLS GOALS! Show commitment to your relationships.!! Keep abreast of changes in your social network. Source: http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1
Public Personal Professional Private
Professional & Private Work Colleagues MESSAGE I am a team player, and I want to collaborate with you. SOCIAL MEDIA TOOLS!! corporate platforms! professional networks GOALS! Enhance your image at work. Collaborate; boost productivity and effectiveness. Source: http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1
Public Personal Professional Private
Personal & Public Society MESSAGE I am passionate about ideas and want to share them with you. SOCIAL MEDIA TOOLS!! blogs GOALS! Become known for your ideas. Find new outlets for your passions. Source: http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1
Professional & Public Professional Peers MESSAGE SOCIAL MEDIA TOOLS! I am competent and growing professionally. Source: http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1 GOALS! Build recognition New opportunities!! Boost industry knowledge
Public Personal Professional Private
! Share Where are you now on the scale? Where do you want to be? What, if anything, is holding you back? What, excites you about moving to that new space?
Pick A Platform What space do you want to be in? Twitter, Facebook, LinkedIn, Instagram, etc. Things to Consider: Do you have the time? Do you have the resources?
Establish a presence Get Started - Be Consistent Things to Consider: How big do you want to get? Am I being authentic?
Generate Content What area do I want to focus on? What do I want to be known for? Things to Consider: How can I provide value? What s my content plan?
http://www.hulu.com/watch/536998
http://www.socialmediaelearning.co.uk/how- to- use- hashtags- to- increase- your- social- media- presence/
http://www.socialmediaelearning.co.uk/how- to- use- hashtags- to- increase- your- social- media- presence/
http://www.socialmediaelearning.co.uk/how- to- use- hashtags- to- increase- your- social- media- presence/
http://www.socialmediaelearning.co.uk/how- to- use- hashtags- to- increase- your- social- media- presence/
#HLIAlumnae #HLISummit #HealthyStart #REI
Social Media SCAVENGER" HUNT
Action Plan What s your brand? Use a Consistent profile image. Set up a Gravatar. Set up your social profiles. Write a bio. Create a custom email signature that includes your social media links.
THANK YOU! Twitter: @noelia_sf Instagram: @noeliasanchez Email: noeliasanchez@me.com web: www.noelia-sanchez.com