New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH
|
|
|
- Silas Lloyd
- 8 years ago
- Views:
Transcription
1 New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH Office of the Director Office of the Associate Director for Communication
2 Social media overview Today s Presentation What is it and why is it important? Social media at CDC What we ve learned Determining if social media is right for your organization Tools and resources Discussion
3 SOCIAL MEDIA OVERVIEW
4 Social Media Definition Internet-based tools for sharing and discussing information. Refers to activities that integrate technology and social interaction.
5 Social Media Goals Encourage multi-way engagement and interaction with the content Complement traditional communication Share content in new spaces Reach new audiences
6
7
8 SOCIAL MEDIA AT CDC
9 CDC Digital Media Strategy Provide CDC content when, where and how users want it.
10 Why Is Social Media at CDC Important? Support CDC mission of saving lives & protecting people Communicate rapidly Increase engagement Share relevant content in new spaces Reach new audiences Listen and respond in real-time Complement traditional communications
11 CDC Social Media Evolution
12 Social Media at CDC 58 Twitter profiles 18 Facebook profiles 14 Blogs 2 LinkedIn profiles YouTube channel Pinterest, Flickr, profiles (Instagram coming soon) Google+ Mobile & tablet apps, mobile web
13
14 #CDCChat Partner Conversations
15 Vital Signs
16 March Madness
17 How are we measuring social media? Native analytics: Twitter, Facebook, YouTube, etc. Social media monitoring: Radian 6 Web analytics: Adobe SiteCatalyst Web-based survey tools: UserZoom & ACSI
18 Is the Juice Worth the Squeeze? Measuring Social Media ROI Awareness: Have people noticed we re out there? Social media mentions, positive reviews (from other influencers, Twitter followers) Reach: Are we reaching more people? Increase in Twitter followers, potential/actual reach (impressions) Engagement: Are we having more two-way conversations? Measure retweets, monitor Twitter chat metrics, track comments and questions received on Twitter profile, responses sent Message: Are we saying the right things? Are the messages being shared? Quotes/key messages in social media, content analyses Influence: Are we driving the conversation? Reporting: Month-to-month reports, quarterly reports to identify trends
19 CDC Measurement Framework
20 SHOULD YOUR ORGANIZATION BE USING SOCIAL MEDIA?
21 Things to Think About If you re on social media, your user expects you to be social. Content is key: No amount of promotion will make your content engaging if it isn t compelling. Know your audience: You may think your content is compelling, what are your users information needs? Opportunities arise if you re paying attention. Listen. Monitor. Respond. Baby steps are okay. Build from there. People are passionate about public health. Give them something to talk about about by showing you care about them and their opinions and health information needs. (P.S. They re already talking about you, anyway)
22 Engagement Levels of engagement Community Building Content Sharing Generating Buzz Listening As engagement increases, usually so does the amount of time /resources involved.
23 Social Media Continuum Source: CDC. The Health Communicator's Social Media Toolkit. August 2010
24 TOOLS AND RESOURCES
25
26 Health Communicator s Social Media Toolkit PDF available at:
27 Guide to Writing for Social Media What s covered: Introduction Before writing, consider: Audiences Health Literacy Plain Language Social Marketing Principles of effective writing
28 CDC Social Media Guidelines
29 CDC Metrics Dashboard
30 Thank you! Office of the Director Office of the Associate Director for Communication
Social Media Strategies for Compliance. Julie Straw, MPH CHES
Social Media Strategies for Compliance Julie Straw, MPH CHES Division of Healthcare Quality Promotion Centers for Disease Control and Prevention #OSAPsm 3 4 5 Objectives Overview of social media activities
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
The Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
Social Marketing and Social Media: Opportunities for Addressing Cardiac Arrest
Social Marketing and Social Media: Opportunities for Addressing Cardiac Arrest Amy Burnett Heldman, MPH Treatment of Cardiac Arrest: Current Status and Future Directions Third Committee Meeting August
Online Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications
Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu
Social Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
Social media Content Coordinator (online marketing manager)
Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital
MATH. Social MEASUREMENT. Measure, track and analyze social media performance and business results. Social Business Textbook
MATH Social MEASUREMENT Measure, track and analyze social media performance and business results Social Business Textbook Spredfast Social Business Textbook 1 Chapter IV Math IV MATH [Social MEasurement]
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
Evaluate Digital Digital Marketing Strategy
Evaluate Digital Digital Marketing Strategy Social Media Marketing Course Fall 2012 Lynchburg College School of Business and Economics Dr Ira Kaufman 2011 What is Effective? Determine the reach and effectiveness
5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
Social Media Management
Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers
Concur Customer Experience 2015 REPORT. Concur // Customer Experience 2015 Report
Concur Customer Experience 2015 REPORT 1 Contents 3 Welcome Contents 4 Gathering feedback 5 The impact of your feedback 5 User experience evolution 5 Product reliability 7 Looking toward the future 7 Customer
Anetwork Digital Media Agency
Media Kit Who we are Anetwork is a Digital Media Agency redefining the way marketing works, by having a single minded focus on results. With more than ٢ billion impressions, we are also the largest CPC
Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?
1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How
Social Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
6 Social Media Tips for Property Management Companies
6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase
THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
SEMINARS & WORKSHOPS 2015
SEMINARS & WORKSHOPS 2015 SEMINARS 3 HOURS Social Media Level 1 Must Haves, Should Haves & Wants Social Media Level 2 Bump It Up! Strategies for Success Cost Effective Marketing 82 No or Low Cost Ways
Carianne T. Muse, MPH
1 Carianne T. Muse, MPH MPH in Health Behavior and Health Education 5 years in Public Health Research 8 years in Public Health Consulting with the CDC Strategy, Informatics, Evaluation and Program Management
Measuring Social Media Content: Effectiveness and Engagement
Debra Askanase Measuring Social Media Content: Effectiveness and Engagement Presented by Debra Askanase Engagement Strategist NTEN Data Summit September 13, 2012 About Debra Askanase Today s session I.
Metrics for Social Media Success
Metrics for Social Media Success Why did Facebook go public? Because they couldn t figure out the privacy settings, either. Obstacles to measuring 30% of the respondents pointed to "dedicated resources.
Anetwork - The First Digital Media Agency in Iran
2 0 1 5 Who we are Who we are Who we are About Anetwork Founded in 2010 as CPC Advertising Network with around 5 to10 staff, Anetwork currently owns an intelligent team of 47. In 2015, With an annual growth
Online Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA
TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.
INXPO s Webcasting Solution
INXPO s Webcasting Solution XPOCAST provides companies a simple and cost-effective webcasting solution that delivers powerful audio and visual presentations to global audiences. With live, simulive, and
Online and Social Media Marketing Certificate Program. Syllabus
Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education
NuWave Commerce SEO & Social Media Packages
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
Social Media Trends 2015
Social Media Trends 2015 Primary Market Research February 2015 Research Highlights & Analysis About this Research Designed to gather social media trends as well as marketers experiences, benefits and challenges
The Social Media Plan
The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.
Social Media & Your Business
Social Media & Your Business How to Use Social Media Marketing to Deliver a Positive ROI for Your Business October 30, 2012 Who Are We? Karly Gaffney Manager Content & Community, Social Media Group James
Social Media Analytics. Social Media Workshop Twitter Facebook Instagram
Social Media Analytics Social Media Workshop Twitter Facebook Instagram 1 What are your communication goals? Community building Informational Complimentary What is your call to action? What do you want
Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS
Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS This resource provides a sampling of tools available to produce social media metrics. The list
Social Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
Socialbakers Analytics User Guide
1 Socialbakers Analytics User Guide Powered by 2 Contents Getting Started Analyzing Facebook Ovierview of metrics Analyzing YouTube Reports and Data Export Social visits KPIs Fans and Fan Growth Analyzing
UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016
UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google
Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10
Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill
Introduction to Social, Mobile, and Local Marketing
Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social
2014 Social Media Tips
2014 Social Media Tips Twitter Best Practices Facebook Best Practices Communications Timeline 2014 ASPCA Mega Match-a-thon Live-Tweeting Tips! Hello, 2014 ASPCA Mega Match-a-thon participants! The following
Guide: Social Media Metrics in Government
Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.
Noor College of Professional Education. Management
Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:
Social Media Strategy
Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team
SOCIAL MARKETING & SOCIAL MEDIA
SOCIAL MARKETING & SOCIAL MEDIA SIMILAR, BUT NOT THE SAME Social marketing differs from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social
+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !
+ Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook!
Creating An Effective Social Media Strategy
Creating An Effective Social Media Strategy IGMEDIAmarketing Harnessing the power of social media in your business. Contents: Introduction.3 Step 1: Goal Setting.5 Step 2: Your Listening Strategy.6 Step
10 Social Media Tips for Your Dental Practice
10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals
Social Media Management Checklist
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
Cervino Marketing Delivers Smart Marketing Dashboards. Netherlands-based Klipfolio Partner Combines Big Data Engine with Klipfolio Dashboards
Cervino Marketing Delivers Smart Marketing Dashboards Netherlands-based Klipfolio Partner Combines Big Data Engine with Klipfolio Dashboards Company Background: Cervino Marketing, based in Amsterdam, the
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media
How to Make Your Independent Agency Website A Great. Sales & Service Resource
How to Make Your Independent Agency Website A Great Sales & Service Resource 1 CONTENTS What Your Website Can Do... 3 Make It Attractive... 5 Make It Findable... 7 Make It Actionable... 10 Make it Educational...
8 Ways To Build Your Brand Using Social Media
8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate
An introduction to social media marketing for small businesses
An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed
SOCIAL MEDIA STRATEGIES
SOCIAL MEDIA STRATEGIES How to develop a concept consisting of Strategy and Goals to increase ROI TANGRAM MEDIA INC. SVEN SCHAEFER 877-426 - 8880 SVEN@TANGRAMMEDIA.COM WWW.TANGRAMMEDIA.COM I believe that
Tentative Schedule for Webinar Version
Drury University's Graduate Level Social Media Program http://socialmediacertificate.net/ For questions about the program, contact: Curt Gilstrap, Ph.D. Director, Social Media Certificate Drury University
Best Practices for Social Media
for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers
SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm
How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research
Six Big Things to Watch in Marketing in 2013
Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
M U R M U R C R E AT I V E. C O M
Mary Nichols Account Director Mary Breslin Nichols @KarmicMarketing @murmurcreative Social Media TAKES AN INVESTMENT OF YOUR TIME OVER A SUSTAINED PERIOD IN ORDER TO ACHIEVE RESULTS. Why allocate time
Grow your online business with Google AdSense
Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense
B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement
2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement Anissa Starnes Director, National Organizations astarnes@constantcontact.com facebook.com/anissactct
Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center
Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook
Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness
Social Media & Your Business Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Presented by Medford Township s Economic Development
How New Technologies Can Help You Do Old Things Better
Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing
Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.
Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project
32 Tips for. Social Media Domination
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY:
TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics...
How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
Getting Started with Social Media
Getting Started with Social Media Over the past decade, social media has emerged as an extremely influential tool for communications. It has become the rule, not the exception, when conducting outreach
Content Marketing in. the Uk 2015: benchmarks, budgets, and trends. SponSored by
Content Marketing in the Uk 2015: benchmarks, budgets, and trends TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics... 10 Content Creation &
Online Marketing Strategies
Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional
Using Social Media to Market Online Programs
FDLA Journal Volume 2 Article 2 1-1-2015 Using Social Media to Market Online Programs Denise Starbek Saint Leo University, denise.skarbek@saintleo.edu Follow this and additional works at: http://nsuworks.nova.edu/fdla-journal
The Story Set Network - Top Travel and Lifestyle Influencers Exposed
media kit About StorySet StorySet, founded by Caterina Fake, is a boutique marketing agency specializing in influencer marketing and brand promotion through storytelling. The StorySet Network includes
Enterprise Social Media Marketing Software. Evaluation and Selection Guide
Enterprise Social Media Marketing Software Evaluation and Selection Guide Summer/Fall 2013 How to use this guide Today s enterprises increasingly recognize that they need a technology solution to manage
experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation
experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your
Internet Marketing & Analytics
Internet Marketing & Analytics Prepared BY: Ernesto González Torres, MBA egonzalez@gtama.com GTA Internet Marketing 787.708.6222 www.gtama.com GTA INTERNET MARKETING Technology At the very root of our
Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.
Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content
Google Product. Google Module 1
Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering
6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED
6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.
Retail Technology Trends José P. Chan Assistant Professor
Retail Technology Trends José P. Chan Assistant Professor 9 October 2014 Presentation Overview The Omni Channel Tech Innovation Case Studies Take-Aways http://thestashed.com/2013/09/04/andrew-rosen-to-spearhead-garment-district-revival-in-nyc/
Why Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
LEAD GENERATION TREND REPORT
table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success
practices for the EDO
Social media marketing best practices for the EDO Mark W. Schaefer Schaefer e Marketing Solutions o www.businessesgrow.com Today What s different? Implications for EDO s Best practice case studies Starting
Social Media Management
Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective
THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics
THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining
Marketing Communications Essentials: B2B Marketing for Small Businesses. June 18, 2014
Marketing Communications Essentials: B2B Marketing for Small Businesses June 18, 2014 Agenda B2B Marketing Consumer vs. B2B Decision-Makers Messaging: Rational or Emotional? Key Steps: Developing a B2B
Engaging through social media. Carl Holloway, Senior Communications Officer, Preston City Council
Engaging through social media What are the benefits of using social media? o Cost effective most channels are free or have a small cost aside from staff time. o Instant direct communication with a mass
COMMUNITY IMPACT PROGRAM Communications tools for grantees
COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.
8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10
2015 Seminar Catalog Contents 1. Build Your Marketing Toolkit... 2 2. Campaigns That Drives Action: Newsletters and Announcements... 3 3. Getting Started with Constant Contact Email Marketing... 4 4. Social
Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
Digital Marketing. Digital marketing is a 15-credit elective module which sits within the suite of Level 4 modules.
Digital Marketing Digital marketing is a 15-credit elective module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing learners are required to
Choosing the Right Marketing Automation Vendor for your Agency
Choosing the Right Marketing Automation Vendor for your Agency Marketing Automation CHOOSING THE RIGHT MARKETING AUTOMATION VENDOR FOR YOUR AGENCY 7 questions to ask while researching your options to ensure
Search Engine Optimization
Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed
Email + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have