PHOTOSOPHY. by ELIA FESTA



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PHOTOSOPHY by ELIA FESTA

It is the ability of the artist to see beyond the everyday reality of things, to intuit a variety of meanings, discover new perceptions and then convey it all to us with the utmost of poetry. E capacità degli artisti vedere oltre la realtà delle cose, cogliere le alternative di significato, scoprire una percezione nuova e trasmetterla a noi con un contenuto alto di poesia.

Elia Festa Milano Italy Elia Festa was born in Milan, Italy on January 1, 1956. In 1970 he met the painter Ibrahim Kodra and became his student. From 71 74, Elia freelanced for the Young & Rubicam Agency, working together with Franco Scheichenbauer, Richard Noble and other photographers. In 89, he began his photographic research project L età del Pensiero (The Age of Thought) with his friend Pierre Restany, which led to his first one man exhibition Riflessioni (Reflections), produced by Kodak in 93 at the D Ars Gallery in Milan. In 92 he exhibited his work during the 25 th anniversary show of the Diaframma photography gallery in Milan. In 93 he made portraits of Japanese designers, shown as a one man exhibition at the Frankfurt Trade Show Center. In 93 he began working with the Photology Galleries in London and Milan; from this, new ideas and work came to the fore: la Habana 1995; participation in the international AIPAD Photographers shows in New York in 96, 97, 98, 99; Artbasel 96 in Basel, Switzerland. In 95, in collaboration with AFIP, G. Calvenzi, R.Valtorta and K. Bolognesi, Elia produced the book and exhibit Vita da bambino (Life as a Child), which traveled throughout the major Italian cities to benefit Telefono Azzurro, an agency protecting children s rights. In 2000, Elia published a collection of portraits and moods that were ten years in the making; these works were included in 100 al 2000, a review of important international art photographers, published by Photology. In the same year, he held the exhibition Bla Bla & Co with the sculptor K.H.Steck at Studiogalerie in Hamburg. In 2002 he completed the Landscape project il Mondo che non c è (No Such World). In 2006, in collaboration with the director Salvino Raco, Elia participated in the making of the performance piece La corsa di Sizwe Kondhile (Sizwe Kondhile s Race), creating a projection of photographic works on the subject, shown at the Triennale of Milan, with the sponsorship of the Commune and Province of Milan. Inspired by this work, Elia made It s About Blood, which depicted the pain and soul of the great human sacrifice of African history. In 2007, in another collaboration with Salvino Raco, he made a trailer on international terrorism called La strategia della tensione (A Strategy of Tension), with the Commune and Province of Milan and the Lombardy Region at Olindaex Gaetano Pini. In 2009 he worked further on and exhibited a preview of I miei numeri (My Numbers), a project he carried out from 1989 to 1998. From August to September 2009, he exhibited La Habana in Noto, curated by Davide Faccioli. In January 2010, he exhibited a series called Microbi (Microbes) at the Studio Visconti Gallery in Milan. The same month, the Photology Gallery showed Ho vissuto qui (I Lived Here), a video created by Elia using footage made in 2010 and from 1993 to 2002. Elia Festa nasce a Milano il 1 gennaio 1956, nel 70 conosce il pittore Ibrahim Kodra e frequenta il suo studio. Negli anni 71 74 è freelance per l agenzia Young & Rubicam, collabora con Franco Scheichenbauer, Richard Noble e altri fotografi. Nell 89 inizia la ricerca fotografica L età del Pensiero con l amico Pierre Restany che lo avvierà alla prima mostra personale Riflessioni prodotta da Kodak nel 93 alla galleria D Ars di Milano. Nel 92 partecipa al 25 anniversario della Galleria il Diaframma di Milano. Nel 93 realizza ritratti di designer giapponesi con una mostra personale alla Fiera di Frankfurt. Nel 93 inizia la collaborazione con la galleria Photology Milano e Londra, ne nascono idee e lavori: la Habana 1995, partecipazione alle mostre internazionali Aipad Photographers di New York negli anni 96, 97, 98, 99 e artbasel 96 di Basilea.Nel 95 con l AFIP, G. Calvenzi, R.Valtorta e K. Bolognesi realizza il libro Vita da bambino con collettiva itinerante nelle principali città italiane e a favore del Telefono Azzurro. Nel 2000 pubblica un lavoro decennale di ritratto e atmosfera,nella rassegna i grandi autori della fotografia internazionale: 100 al 2000 edito da Photology,nello stesso anno inaugura una mostra personale Bla Bla & Co con lo scultore K.H.Steck alla Studiogalerie di Amburgo. Nel 2002 realizza il progetto di Landscape Il Mondo che non c è. Nel 2006 in collaborazione con il regista Salvino Raco realizza la Performance La corsa di Sizwe Kondhile con proiezione di opere fotografiche inerenti il tema, alla Triennale di Milano con patrocinio di Comune e Provincia di Milano, ispirato da questo lavoro realizza il progetto It s about blood dolore e anima del grande sacrificio umano della storia Africana. Nel 2007 sempre con il regista Salvino Raco realizza La strategia della tensione Trailer sul terrorismo internazionale, con Comune e provincia di Milano e Regione Lombardia all Olindaex Gaetano Pini. Nel 2009 elabora ed espone in anteprima a milano I miei numeri, lavoro realizzato dal 1989 al 1998. Agostosettembre 2009 a Noto La Habana a cura di Davide Faccioli. Gennaio 2010 ha esposto alla galleria Studio Visconti di Milano, il lavoro Microbi e alla galleria Photology di Milano Ho vissuto qui video realizzato nel 2010 e vintage 19932002.

Technical specifications for carpets, bedroom carpets, runners, rugs and specials Identification Characteristics Standard 80/201400 wt 80/201100 wt 1100 wt 910 wt 750 wt loop E16 wt loop wt Structure ISO 2424 Tuftet cut pile Tuftet cut pile Tuftet cut pile Tuftet cut pile Tuftet cut pile Tufted loop pile Tuftet loop pile Gauge ISO 2424 1/8 1/8 1/8 1/10 1/8 1/16 1/10 Pile DIR 96/73, 96/74 80% wool, 20% polyamide 80% wool, 20% polyamide 100% polyamide 100% polyamide 100% polyamide 100% polyamide 100% polyamide Coloration Millitron Millitron Millitron Millitron Millitron Millitron Millitron Backing etl WTWoven textile WTWoven textile WTWoven textile WTWoven textile WTWoven textile WT Woven textile WTWoven textile Dimensions ISO 3018 400 cm 400 cm 400 cm 400 cm 400 cm 400 cm 400 cm Total thickness ISO 1765 8.6 mm 8.0 mm 8.0 mm 7.7 mm 7.4 mm 6.4 mm 6.5 mm Surface pile thickness ISO 1766 5.8 mm 5.1 mm 5.6 mm 5.2 mm 5.3 mm 3.1 mm 4.0 mm Tufts ISO 1763 137,000 pr. m 2 120,500 pr. m 2 199,080 pr. m 2 235,600 pr. m 2 130,600 pr. m 2 141,300 pr. m 2 164,000 pr. m 2 Total carpet weight ISO 8543 2,800 g/m 2 2,800 g/m 2 2,600 g/m 2 2,400 g/m 2 2,400 g/m 2 2,100 g/m 2 2,300 g/m 2 Pile yarn weight etl 1,400 g/m 2 1,100 g/m 2 1,100 g/m 2 910 g/m 2 760 g/m 2 850 g/m 2 680 g/m 2 Surface pile density ISO 8543 0.168 g/cm 3 0.152 g/cm 3 0.156 g/cm 3 0.145 g/cm 3 0.116 g/cm 3 0.140 g/cm 3 0.115 g/cm 3 ege soil protection etl Yes Yes Yes Yes Yes Yes Yes Mothproofed etl Yes Yes Performance Characteristics Performance areas EN1307 Class 33 Commercial Heavy Class 32 Commercial General Class 33 Commercial Heavy Class 33 Commercial Heavy Class 32 Commercial General Class 33 Commercial Heavy Class 33 Commercial Heavy Castor wheel EN 985 Continuous use Continuous use Continuous use Continuous use Suitability for stairs EN 1963 Yes Yes Yes Yes Yes Static control etl Permanently antistatic Permanently antistatic Permanently antistatic Permanently antistatic Permanently antistatic Permanently antistatic Permanently antistatic Acou. insu. from impact noice EN ISO 7172 31 db 27 db 28 db 24 db 24 db Acoustical absorption ISO 354 0.25 aw 0.20 aw 0.15 aw 0.20 aw Suitable for heated floor ISO 8302 Yes Yes Yes Yes Yes Yes Yes Safety and Environmental Characteristics Indoor air Environmental profile Leed DIM Certificat BASTA Bre Byggvarudeklaration Green label plus ENP368 Green label plus Green label plus Green label plus Green label plus CE Mark EN 14041 Certified Certified Certified Certified Certified Certified Certified EC Certificat EN 14041 0845CPDCX10008C 0845CPDCX10008B 0845CPDCX10004C 0845CPDCX10004C 0845CPDCX10004C 0845CPDCX10014B 0845CPDCX10014B Slip resistance EN 13893 Class DS Class DS Class DS Class DS Class DS Class DS Class DS Fire classifications Brand IMO EN135011 euro class Certified CflS1 Certified BflS1 CflS1 CflS1 CflS1 BflS1 BflS1 Guides Installation & adhensive guide DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F Cleaning Rengøring DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F Manufacturer Characteristics Quality Management ISO 9001 Audited and verified by Bureau Veritas Certification Environmental Management ISO 14001 Audited and verified by Bureau Veritas Certification Eco Management EMAS Audited and verified by Bureau Veritas Certification Occupational Health & Safety DS/OHSAS 18001 Audited and verified by Bureau Veritas Certification Carpet Recycling UK Member www.carpetrecyclinguk.com 126

Technical specifications for modulars Identification Characteristics Standard 80/201400 modular 1100 modular loop E16 modular loop modular Structure ISO 2424 Tuftet cut pile Tuftet cut pile Tufted loop pile Tuftet loop pile Gauge ISO 2424 1/8 1/8 1/16 1/10 Pile DIR 96/73, 96/74 80% wool, 20% polyamide 100% polyamide 100% polyamide 100% polyamide Coloration Millitron Millitron Millitron Millitron Backing etl MOD 750 MOD 350 MOD 750 MOD 350 MOD 750 MOD 350 MOD 750 MOD 350 Dimensions ISO 3018 48x48 cm/96x96 cm 48x48 cm/96x96 cm 48x48 cm/96x96 cm 48x48 cm/96x96 cm Total thickness ISO 1765 12.0 mm 10.5 mm 11.4 mm 9.2 mm 9.8 mm 7.7 mm 10.2 mm 8.0 mm Surface pile thickness ISO 1766 5.7 mm 6.1 mm 5.7 mm 5.3 mm 3.8 mm 3.2 mm 4.5 mm 4.1 mm Tufts ISO 1763 136,800 per m² 138,900 per m² 189,500 per m² 198,100 per m² 148,500 per m² 147,800 per m² 166,740 per m² 152,500 per m² Total carpet weight ISO 8543 3,500 g/m² 3,000 g/m² 3,500 g/m² 2,900 g/m² 3,200 g/m² 2,700 g/m² 3,250 g/m² 2,500 g/m² Pile yarn weight etl 1,400 g/m² 1,400 g/m² 1,100 g/m² 1,100 g/m² 850 g/m² 850 g/m² 680 g/m² 680 g/m² Surface pile density ISO 8543 0.128 g/cm³ 0.161 g/cm³ 0.152 g/cm³ 0.165 g/cm³ 0.131 g/cm³ 0.132 g/cm³ 0.100 g/cm³ 0.113 g/cm³ ege soil protection Yes Yes Yes Yes Yes Yes Yes Yes Mothproofed Yes Yes Performance Characteristics Performance areas EN1307 Class 33 Commercial Heavy Class 33 Commercial Heavy Class 32 Commercial General Class 33 Commercial Heavy Class 33 Commercial Heavy Castor wheel EN 985 Yes, constant use Yes, constant use Yes, constant use Yes, constant use Suitability for stairs EN 1963 Yes Yes Yes Yes Static control etl Permanently antistatic Permanently antistatic Permanently antistatic Permanently antistatic Vertical resistance ISO/DIS 10965 <1x10.10 ohm <1x10.9 ohm Acou. insu. from impact noice EN ISO 7172 31 db 29 db Acoustical absorption ISO 354 0.30 aw 0,30 aw Suitable for heated floor ISO 8302 Yes Yes Yes Yes Safety and Environmental Characteristics Indoor air Environmental profile LEED BASTA BRE Byggvarudeklaration Green Label plus ENP 368 Green Label plus Green Label plus Green Label plus Green Label plus CE Mark EN 14041 Certified Certified Certified Certified EC Certificat EN 14041 0845CPDCX10020B 0845CPDCX10018C 0845CPDCX10017C 0845CPDCX10017C Slip resistance EN 13893 Class DS Class DS Class DS Class DS Fire classifications IMO DK, MK D, DIBT AbZ. no CH, VKF/AEAI EN135011 euro class DIM Certificat Certified Approved B fl S1 Certified Approved B fl S1 Approved Z156.601441 S1 S1 Approved S1 S1 Approved Z156.601441 S1 S1 Approved S1 Approved Z156.601440 S1 S1 Approved S1 Guides Installation & adhensive guide DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F Cleaning DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F DK, N, S, GB, D, F Manufacturer Characteristics Quality Management ISO 9001 Audited and verified by Bureau Veritas Certification Environmental Management ISO 14001 Audited and verified by Bureau Veritas Certification Eco Management EMAS Audited and verified by Bureau Veritas Certification Occupational Health & Safety DS/OHSAS 18001 Audited and verified by Bureau Veritas Certification Carpet recycling UK www.carpetrecyclinguk.com Member ENP 368 Green Label plus

PHOTOSOPHY Photosophy is the new ege art collection offering a multifunctional range of Art photos by Elia Festa. Versatility in style and areas of use makes the collection suited for a wide range of interior design projects allowing for the creation of truly unique interiors. Photosophy is an artistic, contemporary and poetic collection available as carpets, bedroom carpets, runners, rugs, modulars and specials. All this with: Carpets, bedroom carpets, runners, rugs and specials carpets, runners and rugs. Minimum 20 m² for specials 2 for carpets, bedroom carpets, runners, rugs and specials a designer from the ege team. Modular 2 for modulars a designer from the ege team. 116

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