Evolution or Revolution: Next steps in the journey for successful hosters Pavel Ershov Odin Sales, Marketing and Customer Success
Hosting TODAY What Next? IaaS VPS Email Hosting Website Hosting Dot-com Bubble 1995 2016 2020
Challenges Price Wars Commoditization Complexity Capital Investment Competition
Opportunities SMB cloud service market forecast through 2018 SMB service needs are complex and they have a myriad of choices $ 98.7B 2015 $ 158.9B 2018 17.2% CAGR 8-10 Services consumed by SMBs by 2018 Source: Odin SMB Cloud Insights
SMB Cloud Spending 14.1% CAGR 14% CAGR 14.2% CAGR 25.9% CAGR $ 38B $ 56B $ 17B $ 26B $ 19B $ 29B $ 24B $ 48B Infrastructure as a Service Web presence and web applications Unified communications Business applications 2015 2018 *SMB: 1-250 employees Source: Odin SMB Cloud Insights (Global), 2015
Business Applications Top Business Applications through 2018 File sharing Online backup Online accounting Support and help desk Most Important Factors in Choosing Business Applications Payroll and HR Virtual desktop (VDI) Online CRM 40% 22% 19% 19% Business need Customer experience Price Features and capabilities Source: Odin SMB Cloud Insights (Germany), 2015
Managed Services $ 43B Managed Services from Cloud Service Providers in 2018 25.6% CAGR in 2018 Source: 451 Research s Market Monito, 2015 By 2020 clouds will stop being referred to as "public" and "private" and ultimately they will stop being called clouds altogether. Source: IDC. Worldwide and Regional Public IT Cloud Services 2013-2017 Forecast
What s Next? Continue to evolve or revolutionize and grow.
New Business Models 8 Expand: Platform Hybrid: Upgrade: Modernize Hosting Managed Legacy Services Services Hosting + Syndicated Business Services
Platform Upgrade: Modernize Legacy Hosting Business 9 Key Drivers Growing complexity Slow time to market Exponential costs increase Benefits Predictable costs Rapid time-to-market + innovative solutions Pay-as-you go
Hybrid: Hosting Services + Syndicated Services Your Hosted Services Syndicated Services Integrated Cloud Solutions 10 Web IaaS VPS Hosted Email Security Backup-as-a-Service Desktop-a-a-Service + = Your portfolio now supports all SMB business needs
Expand: Managed Services 11 Complete Product Offerings Cloud Infrastructure Security, Backup, Recovery Business Applications Websites and Digital Agency Services Communications and Collaboration Additional Revenue from IT-as-a-Service Assessment IT Consulting Provisioning Support User Activation Disaster Recovery MGMT Migration Services Business Intelligence
Modernize Platform Sell integrated cloud solutions: Syndicated + Hosted IT-as-a-Service 12
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Full-service provider for small and midsize business with solutions $ 3-4M Increase in profit with Microsoft CSP services
Leading technologies including Odin Service Automation (OSA) and all associated intellectual property. 500+ associates including over 200 experienced engineers Strong global presence Extensive customer portfolio including Telcos and Hosters Global IT leader Fortune 62 Largest IT channel of over 200,000 businesses Expansive portfolio of over 1700 vendors 27,000 associates
On premises Cloud based Fully integrated, customizable on premises automation platform for larger companies. Multiple reseller channels. Complete Automation Platform Private Label Cloud Automation Fully managed service for large companies with substantial resources and no infrastructure required. Fully integrated, customizable automation platform with quick install and smaller infrastructure. Agile Automation Platform Custom Store Smaller companies with no infrastructure required and optional managed services. Reseller Marketplace Comprehensive ISV Ecosystem Fully Cloud based fast implementation of cloud services to end customers
On premises Cloud based Fully integrated, customizable on premises automation platform for larger companies. Multiple reseller channels. Complete Automation Platform Private Label Cloud Automation Fully managed service for large companies with substantial resources and no infrastructure required. Fully integrated, customizable automation platform with quick install and smaller infrastructure. Agile Automation Platform Custom Store Smaller companies with no infrastructure required and optional managed services. Reseller Marketplace Comprehensive ISV Ecosystem Fully Cloud based fast implementation of cloud services to end customers
April 11-13, 2016 Phoenix, AZ ingramcloudsummit.com CODE: CS16TD3 Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. 18
Next Step Visit the Odin Booth: F10 Attend Breakout Sessions at Meeting Room Petit Paris 1. APS - Your gateway to a global cloud Tuesday, 3 PM Wednesday, 10 AM Thursday, 11 AM 2. Leveraging big data and predictive analytics in your winning cross and upsell strategies Tuesday, 11 AM Wednesday, 2 PM Thursday, 12 PM 3. How to accelerate your cloud business with Odin for Microsoft CSP program Tuesday, 2 PM Wednesday, 4 PM Thursday, 10 AM 19
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