Katerina Apostolaki, Marketing Manager

Transcription

1 Cloud for Telcos Katerina Apostolaki, Marketing Manager

2 As an introduction Broadband is refered as a network infrastructure capable of reliably delivering diverse convergent services through high-capacity access over a mix of technologies. Always-on High-capacity As a result, broadband enables the combined provision of voice, data and video at the same time. 2

3 One new service : Cloud 3

4 CIOs Technological Priorities Virtualization 1 Cloud Computing 2 Web2.0 3 Networking, voice and data communications 4 Virtualization 1 3 Business Intelligence 5 Mobile Technologies 6 Cloud Computing 2 14 Data/document mgmt and storage 7 SOA architecture and application 8 Security 9 IT management 10 4 Gartner 2010

5 Cloud Computing definitions According to Gartner, Cloud computing is «a style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service to external customers using Internet technologies» Service based Scalable and elastic Shared Metered by usage Uses internet Technologies 5 Infrastructure-as-a-Service (IaaS): Full infrastructure on which customers can deploy cloud applications. Companies can consume ubiquitous elastic Computing Power, Storage Capacity, Network Capacity, Security, Backup, Redundancy on a usage based subscription fee. Platform-as-a-Service (PaaS): Delivers externally hosted environment to create, run, and operate applications, including development tools, administration and management tools, runtime engine(s), data management engine(s), security facilities, and user-management services. Software-as-a-Service (SaaS) Refers to a complete application that can be customized by the customer and delivered over the Internet

6 Deployment Models Public cloud. The cloud infrastructure is owned by an organization selling cloud services to the general public or to a large industry group. Private cloud. The cloud infrastructure is owned or leased by a single organization and is operated solely for that organization. Community cloud The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting).

7 Definition of Cloud Computing 3 Service Models 5 Essential Characteristics 4 Deployment Models Source: NIST Definition of Cloud Computing v15

8 Why Are Organizations Interested in Cloud? Benefits of Cloud Computing Speed Cost Source: IDC exchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," ( October 2, 2008

9 What Are the Challenges Organizations Face? Challenges of Cloud Computing Security QoS Fit Source: IDC exchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," ( October 2, 2008

10 Public Cloud Market size 10

11 Players 11 Gartner identified AT&T as the industry leader because of the strength of their Cloud services vision, especially integration with their existing telco network services.

12 Players (2) H/W and S/W Vendors Telcos Pure cloud players IT & Services players SaaS PaaS IaaS 12

13 How do Telcos position in Cloud? Given the myriad challenges telcos face to their core businesses, they cannot allow themselves to be left out of the emerging "cloud" revenue opportunity. They must get on the cloud bus or risk being thrown under it. IDC Telcos in the cloud : Claiming a seat in the Table Telcos have numerous avenues to attack the cloud opportunity: IaaS As an extension to traditional hosting services, provide full IaaS services, online backup/ storage, online security, managed IP telephony etc. PaaS As a way to streamline and expedite their own service creation efforts. SaaS provider and SaaS enabler for ISVs As an extension to traditional mail, provide Unified Messaging and Unified Communications. At the same time, act as a retail outlet for third party application owners. 13

14 Some risks for Telcos Can they aggressively position themselves in an existing business paradigm? Can they compete? Can they adapt to the multidimensional, extremely fast moving and uncharted nature of cloud services? What is the correct target market and which is the perfect timing? Can they assure high quality and security of service? Can they build a strong partners ecosystem to support them through they journey? 14

15 Conclusion Cloud is here to stay It is a big hype and everyone is trying to position himself against it The market is large and expected to grow extremely fast Telcos are well positioned and can follow different engagement models Telcos should investigate promptly their vision for cloud and find synergies and partnerships to implement it successfully. 15

16

17 Public Clouds and Private Clouds Public Clouds Private Cloud Hosted and managed by cloud service provider Limited variety of offerings SaaS PaaS IaaS I N T E R N E T I N T R A N E T SaaS PaaS IaaS Exclusively used by a single organization Controlled and managed by in-house IT Public Clouds: Lower upfront costs Economies of scale Simpler to manage Both offer: High efficiency High availability Elastic capacity Users Private Cloud: Lower total costs Greater control over security, compliance & quality of service Easier integration