How to Launch Your IaaS Business in Days

Transcription

1 your cloud simplified How to Launch Your IaaS Business in Days Integration of Flexiant Cloud Orchestrator with Odin Automation allows hosting and service providers to rapidly deploy highly differentiated public IaaS cloud services

2 Contents I. Introduction...3 II. Flexiant: Deliver Cloud Services Customers Will Love...4 III. Odin Automation: A Complete Cloud Delivery Solution...4 IV. Launch Your laas Business in Days...5 V. How it Works in Practice...7 VI. Reduce Risk by Partnering with Market Leaders...9 VII. Get Started...9 VIII. About Odin...10 IX. About Flexiant...10 Tel or

3 I. Introduction The public cloud services market was estimated to reach $131 billion worldwide in Of that, infrastructure as a service (IaaS) was the fastest-growing segment of the market, expected to reach $9 billion in 2013 i. There is huge opportunity to gain a slice of this pie as an increasing number of organizations offload their IT infrastructure needs to public cloud service providers. Those providers that are staying ahead of the game by differentiating and deploying the type of IaaS that gives customers flexibility, scalability, metering and billing and the confidence to meet business requirements are winning on the cloud battleground. But unfortunately, not all services providers are gaining their share of the market opportunity. Those service providers, late to the game, are the ones that need to be worried about the industry giants and commoditization. What s a cloud service provider to do? These organizations must get to market today to secure a share of the market opportunity. To do this, they need to be armed with a complete range of capabilities that delivers both the necessary technology coupled with the business solutions to differentiate in a crowded market. Service providers must have the ability to develop their own unique services to lead through innovation to generate more revenue and accelerate growth. All of this will help to protect their existing customer revenue while capturing new customer revenue. Time is running out, and the need to achieve all this quickly is vital. In this whitepaper, you will learn how to launch your IaaS business in days with Flexiant and Odin. The combination of Flexiant Cloud Orchestrator and Odin Automation can help service providers and hosters capture the huge revenue opportunities associated with IaaS. i Gartner, Gartner Says Worldwide Public Cloud Services Market to Total $131 Billion Tel or

4 II. Flexiant: Deliver Cloud Services Customers Will Love Flexiant s heritage in the service provider and cloud industry stretches back to Originally developed for its own customers, Flexiant s technology was designed specifically with the needs of service providers in mind. That innovation has continued and been recognized. Named an Info-Tech Research Group Trendsetter and included as a Cool Vendor in the Cloud Management ii, 2013 report by Gartner, Inc., Flexiant continues to be focused squarely at helping service providers increase profit, revenue and growth from cloud services. Flexiant delivers a superior cloud management solution that allows service providers to get to market quickly. Many service providers turn to Flexiant because internally they did not have the skills or capabilities offered by Flexiant Cloud Orchestrator; or because their internal projects failed to deliver on time and on budget. Flexiant is a quick route to market that can deliver cloud services your customers will love in as little as seven days. III. Odin Automation: A Complete Cloud Delivery Solution Odin is a market leader in cloud services enablement. The company offers Odin Automation, the most widely adopted platform to automate and simplify cloud service delivery. Whether you re a traditional Web hosting service provider, a telecom looking to get into hosting, or a developer interested in delivering Cloud-based applications, Odin Automation offers: The broadest set of cloud-based solutions available today one that s constantly updated with new services to meet emerging market needs. A business and operations management cloud platform, with the ability to integrate everything including in-house systems, external systems like payment gateways and domain registrars through a single pane of glass. Billing automation to manage recurring charges, a product catalog, promotions and discounts and flexible bundling options for services. A broad ecosystem of partners that further enhances the services and applications available for the platform. Extensive scalability, enabling you to launch a wide range of enterprise-class cloud services to a worldwide customer base. By helping you launch, host, syndicate, and market new and enhanced cloud services, Odin Automation represents the quickest way to profit from the on-going shift to the cloud. ii Gartner Cool Vendors in Cloud Management, 2013 by Donna Scott, Milind Govekar, Gregor Petri and Aneel Lakhani, 10 April Tel or

5 IV. Launch Your IaaS Business in Days Flexiant Cloud Orchestrator is integrated with Odin Automation via the APS standard. The Flexiant APS Package for Odin Automation enables Odin Automation service providers to rapidly deploy highly differentiated public IaaS cloud services based on Flexiant Cloud Orchestrator with automated billing, provisioning and customer management provided by Odin Automation. The Flexiant APS Package with Odin Automation provides: Compute, network and storage orchestration End user self-service control panels for setup and customization of purchased product offers Support for a full range of virtualization technologies including Odin Cloud Server The integrated products deliver a complete set of business capabilities including: Storefront integration Automated ordering and provisioning Billing and service plan management Resource reporting and tracking Full reseller and white-label capability Ability to customize workflow to drive business processes with optimal efficiency Flexiant Cloud Orchestrator and Odin Automation allows you to differentiate your solutions by moving faster than your competition, offering unique services, unique business models, unique business flow, and unique branding. With Flexiant and Odin, service providers will benefit from: Support for Odin Cloud Server and multiple hypervisors Flexible Self-Service Powerful User Interface Multi-Cluster Scalability Integration and Extensibility Application Blueprints Multi-level, multi-currency, metering and billing The combination of Odin and Flexiant gave us the unique ability to launch our Ceano business across the USA and Europe in weeks Rob Lovell, CEO Thinkgrid, Colt CEANO Tel or

6 Odin and Flexiant s solution will allow you to deliver a complete and scalable shopfront, to develop differentiated cloud services, and to manage and bill customers across multiple hypervisors, globally. With unique full multi-tiered reseller support, customization and white labelling, there is no barrier to your ability to create, differentiate, launch and scale your cloud services business within days. Flexiant Cloud Orchestrator Odin Automation (PA) User Interface laas Services and Orchestration Service Provisioning Hypervisor Control Hyper V XEN KVM PCS VMware Cluster Management Network Control Network APS CONTROLLER Storage Control Storage Business Orchestration Multiple Hypervisors One of the crucial elements of the Flexiant and Odin partnership is the ability to now offer IaaS across multiple hypervisors. This deliberate policy of hypervisor neutrality allows our customers to make the right choice for their business, as well as support multiple hypervisors within the same deployment. Whether your hypervisor requirements are based on cost, density, branding considerations or storage, Flexiant Cloud Orchestrator is able to meet them, not least as it can support multiple hypervisors in a single installation each cluster can run a different hypervisor. Tel or

7 V. How it Works in Practice To illustrate how the Odin and Flexiant integration can help service providers, it is best to look at common use cases. Some examples include: 1 Scaling with demand BetaCo is a midsized telco experiencing a period of growth. As a result, it wants to expand and augment its existing infrastructure. As the demands of its customers are not static, but experience peaks and troughs, it has decided that a cloud / IaaS solution is the answer, and has selected PA because it represents the most mature and feature-rich solution available. IT also wants more flexibility in terms of infrastructure deployment than just the ability to provision servers, and wants the maximum degree of integration with PA possible. With Flexiant Cloud Orchestrator and Odin, BetaCo can allow customers to create and provision IaaS resources quickly, so they can scale up and down as customer demand requires. 2 Diversification of product offerings GammaCo currently uses PA to provision VPS services to SMBs. It views this market as being post-peak demand and would like to diversify into the cloud by providing usage-based offerings (i.e. where billing is done on a utility or PAYG basis) to a similar target market. Users are familiar with the PA interface, and GammaCo feels that they would be encouraged to take up usage-based offerings if these are available in the same UI customers are familiar with. With the integration, GammaCo can offer a variety of product types including fixed cost traditional VPS products, variable cost VPS products, pure cloud products, and post-purchase cloud. These new offerings allow GammaCo to diversify its product portfolio without compromising the requirements of their existing customers. 3 Customizable UI DeltaCo wants to provide customers with an IaaS portal based on a PA storefront, but using its own branding. The required solution needs to have metering and provisioning capabilities, with PA providing the billing capability. With the integration of Flexiant Cloud Orchestrator with PA, DeltaCo can use its PA installation to create a custom storefront UI, and use Flexiant Cloud Orchestrator to provision and manage resources from this storefront. Additional capabilities include inbuilt color branding or a specific branded storefront whatever is more suitable to the business. 4 Reseller billing Epsilon Enterprises currently uses Flexiant Cloud Orchestrator to sell cloud services directly to customer organizations. Epsilon plans to expand its channel offering and take on several hundred resellers, each of whom want to sell access to Epsilon s platform to their own customers. Flexiant Cloud Orchestrator s version 4.0 provides the capability to segment the platform between resellers (and their customers), but an external system is required for automated sign-up and billing of resellers by Epsilon. Epsilon will continue to use Flexiant Cloud Orchestrator to provision resources, and with the integration to PA, can bill each of their new resellers according to the number of units bought or consumed by each reseller s own customers. Epsilon can also use the integration with Flexiant Cloud Orchestrator to control which products and services each reseller can supply to their customers if required. Of course, each Epsilon can also sell services other than Flexiant Cloud Orchestrator IaaS through their PA installation as well. Tel or

8 5 6 Tiered VPS product offering ZetaCo provides Short-duration customer accounts Eta Inc. three types of VPS product Gold, Silver and Bronze. provides virtualized testing environments for software Gold customers pay the most, and so ZetaCo wants companies. Due to the nature of the QA process, to provide them with more flexibility when they accounts experience drastic peaks and troughs in provision servers. Their solution is to offer Gold demand. Eta wants to track these spikes and bill customers an account with limitations on the total customers according to usage, while presenting amount of CPU and RAM rather than just number a simple UI incorporating commonly used testing of servers, which means that Gold customers can environments. Eta can use PA to provide the storefront create either many small servers or a smaller number and billing system, while the integration with Flexiant of large servers according to their requirements. Cloud Orchestrator provides provisioning of virtual ZetaCo believes this will be extremely popular and resources. Billing periods for product offers in Flexiant so would like to offer Silver and Bronze customers Cloud Orchestrator can be set hourly so customers the opportunity to upgrade to a Gold package at any receive detailed bills and Eta has visibility of how point. customers are consuming the available resources. ZetaCo can now offer Flexiant Cloud Orchestrator product offers with the RAM and CPU asset maxima (customer product offer) and configurable values (server product offer) set up to allow Gold customers to create servers according to their requirements. Silver and Bronze customers can upgrade at any point by paying the delta between their existing charge and their new account charge in advance, on a prorata basis according to the duration of the billing period remaining. Account downgrades can also be supported by means of a pro-rata credit being applied to the relevant customer account. 7 Up-selling of VPS products ThetaCo currently uses PA in conjunction with a module that offers basic VPS services such as the ability to purchase, start and stop a server. ThetaCo has identified that there is a market for VPS with the added value of extras such as firewalls and extra IP addresses. It wants to tap into this market by offering products through its PA-based interface. Using the integration with Flexiant, ThetaCo can offer PA representations of appropriate Flexiant Cloud Orchestrator product offers in addition to the ability to start and stop servers. Tel or

9 VI. Reduce Risk by Partnering with Market Leaders With heritage in the hosting market and years of product development, Flexiant is an established provider of cloud orchestration solutions that are adopted by service providers globally. Flexiant offers its customers the most advanced cloud orchestration software in the market. With some of the best technical experts and industry thought leaders working at Flexiant, the company arms customers with a platform that helps turn innovative ideas into revenue generating services quickly and easily. Flexiant s software gives cloud service providers business agility as well as the freedom and flexibility to scale, deploy and configure servers, simply and costeffectively. Flexiant has created and will continue to create, the best cloud orchestration software available in the market. VII. Get Started Flexiant Cloud Orchestrator integration with Odin Automation is done with the help of Application Packaging Standard (APS) package. This package is installed on Odin Automation and provides targeted functionality. Service providers can contact a Odin Automation specialist at partners@odin.com for more information on how to get started. With more than ten years of experience in cloud service enablement, Odin is the market leader. The company enables cloud services for more than 10 million businesses worldwide, holds the #1 position in self-service control panels and virtualization technology for VPS offerings, and has reference customers including Go Daddy, SoftLayer, 1&1 Internet, KPN, Charter Communications, and Softbank. Service providers using Odin Automation together with Flexiant Cloud Orchestrator have a unique advantage to rapidly and cost effectively deliver a variety of IaaS services enabled by Flexiant s unique cloud orchestration capabilities, all provisioned and managed through Odin Automation. Tel or

10 VIII. About Parallels Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating system, and virtualization platforms. Founded in 1999, Odin is a Microsoft Gold Certified Partner with 700 employees in North America, Europe, and Asia. For more information visit IX. About Flexiant Flexiant provides cloud orchestration software focused solely to the global service provider market. Flexiant Cloud Orchestrator is a cloud management software suite that arms service providers with a customizable platform to help them turn innovative ideas into revenue generating services quickly and easily. With Flexiant, service providers can generate more revenue and accelerate growth, compete more effectively and lead the market through innovation. Vendor agnostic and supporting multiple hypervisors, Flexiant Cloud Orchestrator offers a customizable platform, a flexible interface, integrated metering and billing, reseller capabilities and application management. Flexiant gives service providers the ability to develop, launch and bill for new cloud services quickly. Flexiant has been named a Gartner Cool Vendor in Cloud Management, received the Info-Tech Research Group Trendsetter Award and called an industry double threat by 451 Group. Flexiant is now a Dell certified technology partner. Customers include Computerlinks, FailProof Technologies, ITEX and NetGroup. Flexiant is also a key participant in the FP7 Consortium. For more information visit Tel or