Tech Tool Tip #1: Social Media Code Generator Automatically creates the code you need for social sharing n Facebook n Twitter n Pinterest n Email share All you need is the content: n Link n Copy n Photo (URL) www.donordigital.com/socialshare
Tech Tool #2: Facebook Comments Plugin Allows people to comment on your site content Individuals can determine whether to concurrently post to Facebook Includes moderation abilities Provides social relevance tracking Only takes a few minutes to set up
Facebook Plugin How-To 1. Become a Facebook Developer if you haven t already at https://developers.facebook.com Register as a Developer it s fast and easy: 2. Go to this page to get your code snippets https://developers.facebook.com/docs/plugins/ comments/ 3. Put two snippets on your site
Tech Tool #3: Qwaya (www.qwaya.com) Third-party tool for managing Facebook ad campaigns Conduct rounds of testing in order to maximize ROI Test: n Type of campaign (Like campaign, drive to donation, drive to Facebook app, etc.) n Image n Copy n Audience Use Qwaya to determine overlap between email list and Facebook Fans
Tech Tool #3: Determine your FB Fan overlap Import your email house file into a group in Qwaya Add your organization s page as a filter Qwaya will display the number who currently Like your page.
Tech Tool #4: Facebook Custom Audiences Create special audiences in Facebook using your email list in order to target Facebook ads Benefits of Custom Audiences: n Integrate your fundraising campaigns with corresponding asks in email and Facebook Ads n Direct ads to specific audiences n Direct ads away from specific audiences n Learn the overlap between your email list & Facebook users Now called a Data File Custom Audience Matches on email address only
Tech Tool #5: Social Media Remarketing Add a pixel to your website footer or donation form confirmation page Serve Facebook ads to certain types of site visitors People who have visited your website (or mobile app) Facebook: n New Website Custom Audiences feature (under Audiences) n Third party vendors including Adroll (www.adroll.com) Twitter: n Adroll is currently piloting Twitter remarketing
Tracking Pixel for Remarketing
Remarketing Ads & Reports
Tech Tool #6: Tricking out TeamRaiser Use a P2P tool for a one-off campaign Provides the features of that tool without needing a developer to build something custom: n Dynamic thermometer n Donor scroll n High-roller scroll n Campaign title n Campaign goal n Campaign description/content (can change throughout the day) n Image n Social blog (use the Facebook Comments plugin!)
#GivingTuesday Campaign
Tech Tool #7: Shop your website for a FB app Check out Donordigital s handy how-to on our blog: http://donordigital.com/2014/03/you-can-turn-youremail-capture-device-into-a-facebook-app/ Use an email capture opportunity you ve already made for your website to create a Facebook app YOU can do it yourself! (Really!) So, you want to be a Facebook app developer How to turn your website email capture device into a Facebook app We ll use the example of our client Children s Health Fund, and their Speak Up For Kids Facebook app. CHF uses Blackbaud Luminate, and Donordigital created their original email capture petition using the Luminate Survey module. These instructions will work for any email capture tool with both a secure and non-secure UR Prepare your email capture device 1. Prepare your email capture tool/luminate survey in whichever system your organization uses. 2. You ll need both a secure and non-secure URL version of the Luminate Survey (or whatever email capture device you ve created). Here are step-by-step instructions for Blackbaud Luminate users: Edit the survey you would like to turn into a Facebook app include in your new FB App Settings. This will be the non-secure url, which looks like this for our CHF example: http://chf.childrenshealthfund.org/site/survey?action_required=uri_action_user_requests&survey_ ID=2700 version of the url to use in the new FB App settings. It looks like this for CHF: https://secure2.convio.net/chf/site/ssurvey?action_required=uri_action_user_requests&survey_ ID=2700 Register for a Facebook Developer Account and Create a New App 1. Have a Facebook account. (You know you already do.) Log in. aren t already. 3. Go here: https://developers.facebook.com/apps 4. Register for the Developer App App Display name: The app s 6. Fill out the pop-up and click Create Ap
You can easily turn these into an app
Facebook apps
We love this stuff! Get in touch anytime. Please reach out to any of us at Donordigital. We d love to hear from you & share tips and ideas. Wendy Marinaccio Husman wendy@donordigital.com (510) 473-0366 Twitter: @wendymarinaccio www.donordigital.com/blog www.donordigital.com/socialshare Twitter: @donordigital