DANNY BECKETT JR COMMUNICATOR LEADER WARRIOR P.O. Box P.O. 15 Box Bonsall, 15 Bonsall, CA 92003 CA / 92003 760.814.9796/ / 760.814.9796/ www.dannybeckettjr.com www.dannybeckettjr.com
Consulting/Strategy babbittsonline.com Team Green Kawasaki Develop a sustainable and profitable professional race team for babbittsonline.com and Team Green Kawsaki. Reinvented the companies business model by creating an online OEM parts, accessories, and aftermarket business. Then, we adjusted the race team to be more of a marketing vehicle that would promote and drive online sales. We developed the business concept, mapped out the opportunity, developed the technology, and created a brand that today produces over 1.5-2M dollars in revenue per month. RESULTS 1.5-2M in revenue per month Sustainable Race Team Millions in sponsorship deals Over 5 Champions Brand Strategy, PR, Social Media, Event Marketing, Web Design/Development, Creative
Market Entry Strategies Motorcycle Parts Companies Help motorcycle brands reinvent themselves and save their traditional dealer business by building fully integrated e-commerce brands and experiences. With each individual company, I spent time with their leadership, interacted with their teams, reviewed and adjusted current business models. Then we setup new operational systems, processes, and infrastructure to operate their new online brands. With each brand, it was a turnkey process where we started out by focusing on key differentiators. We then built everything around those differentiators.we used strategy, marketing, SEO, SEM/Adwords, websites, technology, etc. Today, all of these brands collectively do over 5 million dollars in revenue per month in online OEM parts, accessories, and aftermarket. All turn key clients
New Business Concepts Spearia Build a unique digital agency into successful brand using social media and brand community strategies. After months of business modeling and strategic planning, we executed unique cost effective guerilla marketing tactics, brand community efforts, and social media strategies. We built a 25 person team, had two locations, and a agency that worked with some of the largest brands in the country including: Meijer, Priority Health, Harley Davidson, Wolverine Worldwide. Just to name a few. Full Service Agency
Event Marketing Community Event A small community in Michigan came to me looking for a way to bring the community together in an authentic way. We developed a live event/ brand that drew over 10,000 people out for peace, love, music, and freestyle motocross.we accomplished this through integrating lifestyle promotions, and unique branded contests that created ongoing conversations among various social media platforms. By finding the right balance of incentives, information, entertainment and utility, we were able to effectively deliver an on and offsite experience. Brand Strategy, Social Media, PR, Creative, Web design and development, Video
INTERACTIVE BRAND EXPERIENCE Meijer Meijer was looking for a creative way to leverage online media to launch seven new locations. We worked very closely with Meijer to understand the physical onsite experience of a grand opening. We wanted to understand who shows up, why, and how can we start a conversation that would lead to a long term customer loyalty We helped Meijer to create a fully interactive and engaging brand experience that promoted all their grand openings. Opportunity mapping Market Entry Strategies Growth Platforms Brand Strategy RESULTS Launched seven new locations online Increase in website hits Huge Engagement Strengthened the Meijer Community Increase in sales
Consulting / Strategy Fellowship of Christian Athletes Use technology to streamline their organization, cut costs, and train/equip over 10k ministry leaders and staff worldwide. Working with key leadership of the organization we conducted several interactive sessions, insights, interviews, and quantitative and qualitative research. After, the research phase,we developed long term sustainable technology roadmaps that resulted in four websites that today equip, train, and minster to millions of people worldwide. Research, Technology Roadmaps, Growth Platforms, Strategy, Branding, App development, Website Design/Development, Creative
SOCIAL MEDIA schwagon.com Demand for online - media integrated platforms for the action sports lifestyle consumer. I along with a team of software engineers developed an authentic action sports lifestyle social networking site that delivers sponsored online media integrated events, contests, promotions, and e-commerce involving a highly engaging and entertaining user experiences. New Business Concepts, Opportunity Mapping, Strategy, Creative, Brand Straegy, App development, PR, Viral
CONSULTING / STRATEGY Coach John Wooden & FCA Help launch Coach John Wooden s new book while adding an interactive and engaging online component. We developed an online experience where users can read others contributions, write a contribution, honor their coach, and read/ preview a sample chapter of Coach John Wooden s new book. Creative, Website Design and Development, Social Media
DANNY BECKETT JR Consultant Strategist w: www.dannybeckettjr.com e: danny@dannybeckettjr.com p: 760.814.9796 t: DANNYBECKETTJR fb: DANNYBECKETTJR