Is the Future of Public Service Delivery Mobile-Only? 10 th Public Sector IT Conference, Dublin, 31 Oct. 2014 Norbert Sagnard Managing Consultant Sagnard Associates
IRELAND 2014 A MOBILE SOCIETY
Ireland: Mobile Tech Adoption Surge in tablets: 1.15m Irish people owned a tablet in Aug-2013; now
Ireland: Mobile Behaviour
Ireland: Mobile Behaviour
Ireland: Mobile Behaviour How often do people watch online video on their smartphone?
Ireland: Mobile Behaviour
It s all about bandwidth Mobile Generation Launch Date in IRL Speed / cell stationery Video streaming volume / hour 3G Q4 2004 2 MB 250 MB 4G Q4 2013 100 MB 350 MB 5G 2020 10 GB >500 MB Real speed realised in the US on 4G (LTE) while moving 8
4G or WiFi? 9
How much data for content? Email text only = 10 KB Digital photo download/upload (Hi-Res) = 3 MB Navigation turn-by-turn directions = 5 MB/hr Audio track download (3 x 30 sec. @ 192 kbps) = 7MB Audio streaming = 60 MB/hr 3G video streaming = 250 MB/hr 4G video streaming = 350 MB/hr 10
SOCIAL NETWORKS ON MOBILE
Fundamental Shift in Society People are driven towards mobile: freedom + control it provides them over their experience. 2014 Image by Banksy,
Fundamental Shift in Society Rapid growth of social media usage on mobile; 725k new mobile social users every day worldwide
Ireland: Social on Mobile
Ireland: Social on Smartphones
Ireland: Social on Tablets
Facebook Photo Gallery Facebook Wall Integration Like Wall Posts View/Add Comments to the Wall Posts Tell a Cultural Story / Submit Ideas Twitter Feed integration Watch videos on the Youtube channel RSS feed integration to promote events
G2C over Social-Mobile Comms channel must be: Easy to use Safe Visible Low cost Options: Web site App Twitter/ fb
G2C over Social-Mobile case study
G2C over Social-Mobile
G2C over Social-Mobile
G2C over Social-Mobile
G2C over Social-Mobile
G2C over Social-Mobile
G2C over Social-Mobile
G2C over Social-Mobile
G2C over Social-Mobile
G2C over Social-Mobile
MOBILE APPS FOR PUBLIC SERVICE DELIVERY
Key Trends World of Apps 56 bn. smartphone apps + 14 bn. tablet apps downloaded in 2013 worldwide >80% of mobile time is spent using apps
App vs. Mobile Website? Apps Platform specific Do not always require internet access Can leverage phone functions (Camera, GPS, Accelerometer, ) Built for a specific purpose or use Mobile Website Platform agnostic Renders on any handset/os Uses standard recognisable interface and navigation Built for a wide range of uses Rule of thumb: Mobile Site for all <=> Apps for customers
Attributes of an Effective Mobile App Built around a specific need Clear utility value Easy to use Interactive Integrates with the device s functionalities Live status / information updates
Apps by Local Councils Paris City Council has a portal of apps made by people for citizen & visitors OS supported: ios, Android, Windows Phone, BlackBerry, Symbian
Apps by Gov. Agencies
Good Citizen app* (developed by Total Mobile, Belfast) Game-based augmented reality applications for Big Society Get communities actively involved Let people see they can make a difference Communicate and motivate using social networking Preserve public services (e.g. playgrounds) * app discontinued in 2012
Good Citizen: Augmented Reality
Good Citizen : Gaming + Social Networks
Dublin Citizen App: Fix Your Street
OPEN DATA + MOBILE ACCESS = PEOPLE FOR PEOPLE
Good Citizen Open Data from the People Any new data was sent to a cloud service The council accessed the data and made it public. Citizen Data Service Data was available to other users
Open Data from the City Council
Open Data from Paris City Council 96 data sets 45 uses so far: apps, dataviz, maps, web sites ) Moov in the City project: Launched Jan. 2011 582 participants 103 projects, 55 reached semi-finals, 12 into finals, 7 winners, 1 grand winner 29 projects completed 25 apps + 12 web services
Mobile Apps using Open Data from City Council
Open Data from the City Council
Using Open Data from City Council
Open Data at EU level Objective: To promote the use of public data to create mobile applications that will be used across Europe
Scraping Data from Transport Authority
MOBILE TECHNOLOGIES FOR PUBLIC SERVICE DELIVERY
Use of SMS: Opt-in & Opt-out Opt-in: SMS communication is opt-in or permissionbased. Citizen must pre-qualify themselves + opt-in before they are sent SMS. Opt-out: Citizen must be allowed to opt-out the same way they opted in. Ideally by SMS with keyword (STOP, UNSUB).
Risks with Mobile Tech - SMS Test to avoid: Intrusiveness Breach of privacy Annoyance Irritation Saturation Reputation damage Data protection issues Aug-2013 Jan-2014
Mobile Devices Next Evolution Determining factors: screen size + processor power
QR Codes Fit everywhere Easy to use, must have scanning app Free to create & use Fixed (need permalink)
QR Codes by Bordeaux City Council (FR)
NFC Uses in Public Spaces An NFC-enabled phone can read an NFC tag (RFID) on a poster, or NFC reader, execute payment, give health info
WEARABLES FOR THE QUANTIFIED SELF
Wearables Trends
Mobile Game, Quantified Self First mobile game funded by Dept. of Health (NHS UK); Built by developers of Zombies, Run! game Launched for campaign to get people fit; Encourages players to walk in order to progress through a story and unlock audio clips; Game constantly on, tracks how far players walk in their everyday life -> the further they walk, the more secrets of the story are unlocked; Available on Android and ios Takes 3 months avg to complete all 65 episodes 10k-50k installs since Feb. 2014
SMART EVERYTHING & SENSORS
The Biggest Mobile Device The connected car is already the third-fastest growing technological device sector after phones and tablets; By end 2014, every new, big brand vehicle on sale will offer some sort of connectivity (Internet, M2M, Peer-to-peer) 60
Connected homes, appliances, helmets,
Smart Diapers Disposable diapers with in-built sensors that parents and paediatricians can use to track a child s health. Find out more...