NoFrills Bergamo 27-28 September 2013



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NoFrills Bergamo 27-28 September 2013 You manage the business, NoFrills the rest NoFrills is among the most important Business to Business tourism events in Italy. It is a unique opportunity for professionals to meet, promote, deal business and get in touch with domestic and international demand of tourist products and services. In 2013 11.943 professionals (Friday 59% - Saturday 4) participated in NF 13th edition, recording an increase by 5% compared to the 12th edition. This is a particularly remarkable increase considering that almost 10% of the existing travel agencies this year closed for economic problems. NoFrills is a business-oriented workshop. During the years, it has been converting in an essential meeting point for market, where professionals can develop new relationships, launch new products and promote their companies image. Travel agencies coming from Northern Italy are more than 75%, from Lombardy, Piedmont, Valle d Aosta, Liguria, Emilia Romagna and Veneto region; 3,472 travel agencies in less than 2 hours from Bergamo.

Leisure visitors trend during the last 8 years 2006 2007 2008 2009 2010 2011 2012 2013 Visitors 3.890 3.047 5.303 5.857 6.877 7.588 8.245 8.645 Exhibitors 1.421 1.444 1.765 2.004 2.341 2.915 3.213 3.298 Participants 5.311 4.491 7.068 7.861 9.218 10.503 11,368 11.943 12.000 10.000 8.000 +5% Visitors increase, NoFrills last edition 6.000 4.000 2.000 0 Totale Visitatori Totale Espositori Totale Partecipanti

Travel Agents from Italian regions during the last 8 years Lombardy 1876 1387 2154 2257 2487 2.709 2.834 2.914 Other regions and 432 236 654 763 893 Abroad 943 1.002 1.071 Tuscany 67 44 101 154 187 201 234 287 Lazio 156 121 234 265 302 324 378 402 Liguria 167 176 254 301 336 354 432 453 Friuli Venezia Giulia 176 133 287 322 376 432 432 456 Total 3890 3047 5303 5857 6877 7588 8245 8645 Totale Visitatori 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 +5% Vositors increase, NoFrills last edition edizione Friuli Venezia Giulia Veneto Emilia Romagna 132 185 254 287 321 369 381 365 Piedmont-Valle d'aosta 1.001 1.232 1.321 387 342 567 621 873 Veneto 497 423 798 887 1102 1.255 1.320 1.376 Piemonte- Valle d'aosta Emilia Romagna Liguria Lazio

Travel Agents from Italian areas during the last 8 years North 3.235 2.646 4.314 4.675 5.495 6.120 6.631 6.885 Centre 321 283 662 801 936 997 1.113 1.225 South 169 94 262 305 357 377 401 428 Abroad 165 24 65 76 89 94 100 107 Total 3.890 3.047 5.303 5.857 6.877 7.588 8.245 8.645 9000 Estero Sud Centro Nord 8000 7000 6000 5000 4000 3000 2000 1000 0

Exhibitors and visitors satisfaction This year we are carrying out a survey to measure the Exhibitors and Visitors level of satisfaction during the two days of exhibition separately. Visitors were 643 and Exhibitors 143. Soddisfazione Visitatori 100% 9 87% 89% 80% 60% 40% 20% 0% 13% 8% 10% 0% ottimo suff scarso venerdì sabato totale due giornate Soddisfazione Espositori 100% 80% 60% 40% 20% 0% 9 88% 82% 18% 1 2% 0% ottimo suff scarso venerdì sabato totale due giornate

Visits, web pages and new comers Considering the previous edition, the 13th edition of NoFrills has achieved important results: more than 36,000 visits in a month, +25% single visitors, +12% web pages displayed, almost 10% of increase in terms of new visits.

At NoFrills the Mice & Incoming area is clearly and intentionally contained in order to grant participants the best quality and the best results. Therefore no more than 150 Sellers and 90 selected Buyers participated in this event. This allows NoFrills to maintain a very high Buyers quality as well as a very good scheduling of Sellers agenda. Incoming area Buyers AUSTRIA 2% BELGIO 2% BIELORUSSIA BULGARIA DANIMARCA FRANCIA GERMANIA 8% ITALIA 10% LETTONIA LITUANIA GRAN BRETAGNA 6% NORVEGIA 2% PAESI BASSI 7% POLONIA 8% REP. CECA 2% RUSSIA 15% SLOVACCHIA 2% SPAGNA 5% SVEZIA TURCHIA UCRAINA UNGHERIA USA CANADA UNGHERIA TURCHIA SLOVACCHIA 2% USA SPAGNA 5% UCRAINA SVEZIA CANADA nazione 0% AUSTRIABELGIO 2% 2% BULGARIA BIELORUSSIA ITALIA 10% GERMANIA 8% DANIMARCA FRANCIA RUSSIA 15% REP. CECA 2% POLONIA 8% PAESI BASSI 7% LETTONIA LITUANIA GRAN BRETAGNA 6% NORVEGIA 2%

Mice & Incoming area Seller type Services 12% Hotel/Residence 30% Convention bureau/ Institutions 7% Facilities 9% Tour Operators/Events Organizers 35% Rent a car 3% Railways 3% Trade Associations 9% Others Ferrovie 3% Autonoleggi 3% Enti pubblici 9% Cral Strutture ricettive 30% Tour Operator/Orga nizzatori eventi 35% Convention bureau/istituzi oni territorio 7% Associazioni 9%