Project J-FIT #ObgWHYn ACOG social media campaign 1) Toolkit name: #ObgWHYn ACOG social media campaign 2) Project manager contact information Name: Olivia Chang Address: 62 Queensberry St, Apt 306 Boston MA 02215 Phone number: 646 509 8718 Email address: ochang@bidmc.harvard.edu 3) Team member names and email addresses: N/A 4) Objectives: to utilize social media for Ob/Gyn physician recruitment to encourage advocacy for existing Ob/Gyn physicians to create digital footprint for ACOG 5) Key words for searches: social media, recruitment, advocacy 6) Target Audience: anybody interested in Ob/Gyn, Ob/Gyn practitioners 7) Dates of project and timeline: The #obgwhyn campaign was most recently carried out at the MA Junior Fellow Residency Fair day in Boston, MA on 10/31/15. However, this event can be held at anytime. 8) Venue: The #obgwhyn campaign was most recently held at the Boston Medical Library in Boston, MA. However, this event can be held anywhere. 9) Contact Person email address (at venue): N/A 10) Number of participants (approx): unlimited 11) List all supplies needed: 3 posters or printed pieces of paper, 1 smartphone, 1 gift card (not necessary) 12) Project Prep Time: 2 minutes for printed signs, or 10 minutes for printed posters Number of volunteers needed: 1 Delegation of projects/responsibilities: 1 person who can help with taking and uploading photographs to social media apps 13) Advertisement (please include sample copies of flyers, emails, media): N/A 14) Budget: $1-60 USD
15) Funding (source and amount): The #obgwhyn campaign was most recently sponsored by MA-ACOG. 16) Summary: Please attach a detailed description of your project. Include an overall summary including positive points of the event, things to improve on, and impact on the community or women s health. (Limit 750 words) The utility of social media has evolved from personal use to the public arena. Public, private or governmental organizations can use applications such as Twitter, Instagram or Facebook to communicate updates, information or promotions. In healthcare, social media has been used for healthcare organization advertisements, or for physicians to communicate clinical updates and share healthcare information. Specifically, many organizations and medical conferences utilize these social media apps to connect its end users. Furthermore, it can serve as a gateway for physician recruitment. This toolkit is designed as a social media campaign. The purpose is for Ob/Gyn recruitment, as well as a tool to connect and reconnect existing ACOG users. The design for this project is very simple, and can be held at any ACOG or recruitment event. The target audience is anybody interested in or already practicing Ob/Gyn. The required materials include signs as shown in Figures 1-3*, with the prompt phrases such as I want to be an Ob/Gyn because, I became an Ob/Gyn because or I became a Gynecologist because The prompt phrases can be printed on a piece of paper or on a poster board. At the day of the event, participants are asked to hold one of the above signs, and a photograph is taken. The photo should then be uploaded to Twitter as a photo tweet, Facebook as a status update or Instagram as a photo. The caption for the photo should be a complete sentence, reflective of the reason why one choose to or chose to become an Ob/Gyn. The photo is uploaded to either the participant s personal social media account, or the specific ACOG s chapter s social media account. Additionally, hashtags are used to tag or distinguish the event, examples are #ACOG15 or #MASectionResidencyFair. An example of a Junior Fellow holding a sign is shown (Figure 4). If desired, all participants will be entered into a draw for a gift card to promote participation. With the photos shared on social media, the positive and meaningful messages conveying ones passion for Ob/Gyn can be shared in the users immediate friend circle. Furthermore, through the use of hashtags, all of the photographs at a particular event can be easily identified through a hashtag search. Students interested in Ob/Gyn may find these photos and the captions inspiring for a career in women s health. This toolkit has been used at the Annual ACOG meeting in San Francisco, and at the Massachusetts Residency Fair in Boston with great success. Overall, this toolkit provides a simple method for recruitment via social media and also to establish camaraderie for members of our field. It also builds a compilation of attestations illustrating the passion and dedication to the care for women s health.
*Courtesy of ACOG Media Department 17) Photography/Pictures (mandatory, limit 5) Figure 1. I became an ob-gyn because Figure 2. I became a gynecologist because.
Figure 3. I am a future ob-gyn because.
Figure 4. Junior Fellow, Olivia Chang, at the #obgwhyn campaign in Boston MA in 2015