Marketing Best Practices

Transcription

1 Marketing Best Practices

2 ONGOING CHALLENGES Families today have so many choices for recreation activities. Limited funding available to YAA Finding and appealing to your target market 2

3 HOW MARKETING CAN HELP Can help you reach your audience Clearly communicate what you offer Increase visibility within local communities Help in recruitment of volunteers Identify compatible strategic partners Increase sponsorship revenues 3

4 A consistent brand WHAT YOU NEED A marketing strategy/plan Identify your needs, strengths and weaknesses A designated person to keep things in check 4

5 WHAT IS YOUR BRAND Your brand is your image Does your branding give a positive or negative perception How do you market your organization Do you have a marketing strategy? 5

6 Online Branding What it is Why it s important How do you build and maintain it 6

7 Our Multiple Skins What you look like online is the real you! Your brand is Comments, tweets, shares, pictures, blogs, connections, Likes

8 Why is this important? Do you know your digital footprint? We all leave a trail of data behind even after we sign off. You are what you tweet, post, or Like 8

9 Social Media Can Help Minimize the negatives and maximize the positives of your brand Provide tools to enhance your brand Monitor your online reputation 9

10 Minimize the Negatives Clean up profiles Search yourself online Setup an alert for your name Monitor Adjust your privacy settings Change your privacy on Facebook or Twitter Don t post! 93% of recruiters now use social media in recruiting and hiring

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12 Maximize the Positive Claim your name Use a consistent name across all accounts Listen to what they say about you Share information and participate Make comments Give opinion but keep it professional Share interesting and relevant information

13 Manage Your Reputation What if we were to analyze your last 5 posts? What are you telling potential clients, customers or employers? Think before you post yourself first Use the Newspaper Test

14 It s a Social World It s not what you know, but who you know and what THEY know about you!

15 MARKETING STRATEGY Traditional Flyers, postcards, and posters Non-Traditional Website Social Media partnerships 15

16 FLYER BEST PRACTICES Organize your page, use boxes, borders and white space Design a template Use high resolution images instead of clipart Never use a lot of font styles in your flyers Be mindful of the font sizes as well. Don t overdo it Don't forget to proofread Offer a discount or special limited-time price 16

17 ONLINE MARKETING CHANELS Do you have a website? The Internet has fundamentally changed the way people find, discover, share, shop, and connect Does it reflect professionalism, clarity, and show them that you respect and care about them? Google is the new Yellow Pages If Google can t find you, neither will anyone else! 17

18 MARKETING 27% of s were opened on a mobile device during the second half of 2011 Make sure s are mobile friendly What does your address say about your organization? Is it easy to remember, and does it reinforce your brand? It should be [email protected] If your address is too long or confusing...it's time to change! 18

19 3 RULES OF FACEBOOK POSTS First Rule: Remember your purpose for having a page and update for that purpose Second Rule: Keep your brand s personality in mind and update in that persona Third Rule: Mix it up with an artistic combination of social updates, news & information, and specials & advertisements 19

20 CONSISTENCY IS KEY Maintain Brand Consistency This step is essential to building a strong brand. This is your image! Setting standards is not enough. You must constantly evaluate your actions Establish checkpoints for each aspect of the organization that interacts with customers and the general public. This includes all marketing materials that are distributed Designate ONE person in charge of your Social Media 20

21 Questions? 21