Big Data ça change tout Colin Mahony SVP & GM, HP Software Big Data 1 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3/20/2015
2 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Expansion of the Digital Universe 2005 2010 0.1ZB 1.2ZB 2012 2.8ZB 2015 8.5ZB 2020 40ZB IDC projects that the Digital Universe will reach 40 ZB by 2020, an amount that exceeds previous forecasts by 5 ZBs. 40% by 2020 Machine-generated data is a key driver in the growth of the world s data which is projected to increase 15x by 2020 (representing 40% of the digital universe) U.S. 32% Western Europe 19% rest of the world 32% India4 % China 13% Current breakdown of the Digital Universe 22% by 2020 By 2020, China alone is expected to generate 22% of the world s data 3 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Big Data Paradox: Decade of successful data growth, yet a corporate knowledge drought 4 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
But organizations are limited by legacy technology Typical Compromises: Infrastructure that becomes unaffordable at scale Analytics power that is accessible to only the few A trade-off between quality of insight and the speed of decisions Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5
6 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential From a closed, siloed, single source of [biased] truth Reporting EDW Other Data App App App DB DB DB
Volume of data Data explosion Mobile apps System logs Data centers Compliance archives Internet of Things Sensors Social networking Photo sharing Wearable devices Technology gap Human data Machine data Busines s data Time
8 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential to a flexible but unified platform design to harness 100% of the data designed to power the next generation of application Reporting New Style of IT Next Gen Predictive Analytics Composite Analytic Apps Next Gen Data Services EDW Big Data Platform Other Data App App App Data Lake DB DB DB
Renaissance of Information Fully Harness 100% of data Seamlessly deploy and consume anywhere Scale AND speed without compromise Open, extensible & easy to adopt Business and Developer approach 9 Economics that work Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
10 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Great organizations ask a lot of questions REVENUE Customer analytics (behavior and loyalty) Clickstream analytics Pricing and discounts Advertising and promotions New product development Clickstream analysis Cross-sell and Up-sell COST Operations Analytics IT infrastructure Supply chain Asset management Claims Warranty HR and employee productivity RISK Customer analytics (attrition and churn) Fraud Security Revenue leakage Asset protection Compliance management
Data insights are the new competitive frontier Business intelligence is at the heart of our decision making, and we take a datadriven approach to increasing the effectiveness of our marketing. Our goal is to get the best science and technology, and get data at the right temporal scales, then package all this together as unbiased information to decision makers. In health care use cases, the most valuable item sets are rare. Therefore, coverage of the entire corpus of records is often essential to avoid false-negative results and to ensure model stability. Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11
Managing the full data lifecycle separates leaders from the rest Copyright 20145 Hewlett-Packard Development Company, L.P. HP Confidential The information contained herein is subject to change without notice.
The Big Data Balance Sheet Monetize Differentiate Personalize Monitor Meter Optimize Predict Assets Liabilities Regulate Comply Control Secure Address Ensure Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Haven Big Data Platform Powering Big Data Analytics to Applications Turn 100% of your data into action. Human Data Machine Data Business Data Haven Big Data Platform Insight Vertica Enterprise IDOL Enterprise SQL on Hadoop Distributed R KeyView Haven Enterprise Haven OnDemand Vertica OnDemand IDOL OnDemand 14 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Merci! 15 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.