Gain Meaning from the Mess: Consume and understand unstructured data with HP Autonomy
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1 Gain Meaning from the Mess: Consume and understand unstructured data with HP Autonomy Christopher Surdak Global SME, Information Governance, ediscovery and Analytics HP Autonomy 6 August 2014 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
2 Big Data changes everything 2014 Every 60 seconds 98,000+ tweets 695,000 status updates 11million instant messages 698,445 Google searches 168 million+ s sent 1,820TB of data created Growing Internet of Things (IoT) Devices DATA Mobile Apps By Billion (1) 40 Trillion GB (2) 10 Million (3) 217 new mobile web users Pervasive Connectivity Smart Device Expansion Explosion of Information for 8 Billion (4) It s much more than the continuous exponential growth of Big Data (1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document , December 2011, Frank Gens; (4) 2 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
3 The underperformance of today s IT and apps.5% Enterprise search Portals Call center archiving HP Compliance Real-time policy IDOL 100% ediscovery Content aggregation CRM Risk management Video search Reputation analysis Publishing Alerting Backup and Recovery HP Vertica Content management Legacy data cleanup Business process management Customer communications management Marketing optimization Retail Customer interactions Social media monitoring Mutichannel Dynamic web delivery Sentiment analysis Multivariate testing Rich Internet Applications Manage in place Maximized by HP 3 Only.5% of data in the average organization is tagged and analyzed Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
4 HPSW: Pioneering the business approach to Big Data A common theme of disruption across industries IT Management Security Information Legal & Infrastructure Compliance Marketing Enabling the New Style of Business using Big Data Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
5 Information to insights the Big Data landscape Annual Growth ~100% Machine Data 90% of Information Human Information ~10% Business Data 10% of Information Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
6 Human information is rich & diverse, including audio & video Multi-lingual Multi-channel Multi-platform Real-time Context-sensitive Culturally-sensitive 6 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
7 To remain relevant you must ask different What questions used to be enough What customer? What need? What product? What price? Why is what really matters Why they buy? Why they care? Why they stay? 7 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
8 Strong information & weak information Larger Key amounts words of are weaker small amounts information of very is what strong humans information refer to without as context context A heavy element and the Mercury only metal that is liquid at standard conditions for temperature and pressure with the symbol Hg and atomic number 80, commonly known as quicksilver 8 With high Is certainty; Is it Is it an it a a element? planet? car? it s an element! Copyright 2013 Autonomy Inc., an HP Company. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
9 Why is processing human information difficult? It is made up of ideas, is diverse, and has context. Ideas don t exactly match like data does; they have distance. Human information is not static it s dynamic and lives everywhere. Human information represents a source of both opportunity and risk. Legacy techniques have all fallen short. Social Media Video Audio Texts Mobile Documents Search Engine Images 9 Copyright 2013 Autonomy Inc., an HP Company. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
10 Conceptual understanding XML and Boolean + Requires experts Continual maintenance Not real-time Language dependent (apple & computer) or (apple & mac) not (apple & tree) OR (steve & jobs) 10 Copyright 2013 Autonomy Inc., an HP Company. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
11 Conceptual understanding Linguistic Requires PhDs Continual maintenance Small domains Language dependent Requires grammar the dog walked into the room, it was furry 11 Copyright 2013 Autonomy Inc., an HP Company. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
12 Conceptual understanding Probabilistic Self-learning Idea distancing Self-updating Full document processing Large domain Clustering Language independent Real-time Slang robust Audio and video Gazza and Shazza in Razza 12 Copyright 2013 Autonomy Inc., an HP Company. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
13 A leading architecture getting a facelift Applications OS service layers The OS for human information Apps for analytics Apps for governance Apps for marketing In-house/partner 500+ functions IDOL HP Autonomy connectors Repositories HP Autonomy Enterprise External/Cloud DigitalSafe HPCA HPeD WorkSite HPRM MediaBin Data Protector Connected LiveVault SharePoint Exchange Relational DB Hadoop CRM Jive Information types Social media Video Audio Texts Mobile Transactional Data Documents Apps Search engine Images 13 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
14 HP Autonomy solutions family, powered by IDOL Information Management & Governance Information Optimization Data Protection Server Data Protection Virtual Server Data Protection Remote & Branch Office Data Protection Endpoint Device Data Protection Information Archiving Compliance Storage Optimization Database Archiving Policy Management Supervision ediscovery Litigation Readiness Policy Management Legal Hold Enterprise Content Mgmt Policy-Driven Info Mgmt Legal Content Mgmt Business Process Mgmt Document Mgmt Records Mgmt Workflow Automation Legacy Clean Up Exstream Customer Communication Mgmt Aurasma Augmented Reality Marketing Optimization Digital Experience Mgmt Web Optimization Search Engine Marketing Marketing Analytics Contact Center Mgmt Rich Media Mgmt Unified Information & Analytics Voice of the Customer Video Surveillance Big Data Analytics Enterprise Search Knowledge Mgmt Content Access & Extraction Software Cloud IDOL the OS for human information Hybrid OEM 14 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
15 Our approach recognized as leading across Leader: industries Information Archiving Leader: Structured Data Archiving Leader: ediscovery Leader: Enterprise Content Mgmt HP Autonomy Leader: Enterprise Search Leader: Customer Communications Mgmt Leader: Marketing Optimization HP Autonomy 15 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
16 Big Data opportunities across industries and use cases Big Data use cases are business-driven and cut across a wide range of industries & functions Finance Government Telecom Manufacturing Retail Healthcare Fraud detection Anti-money laundering Risk management Law enforcement Counter terrorism Traffic flow optimization Broadcast monitoring Churn prevention Advertising optimization Supply chain optimization Defect tracking RFID Correlation Warranty management Horizontal Use Cases Buyer behavior patterns Merchandising and marketing Web publishing Drug development Scientific research Evidence based medicine Healthcare outcomes analysis Sentiment analysis Social CRM / network analysis Churn mitigation Brand monitoring Cross and Up sell Loyalty & promotion analysis Web application optimization Marketing campaign optimization Brand management Social media analytics Pricing optimization Internal risk assessment Customer behavior analysis Revenue assurance Logistics optimization Clickstream analysis Influencer analysis IT infrastructure analysis Legal discovery Equipment monitoring Enterprise search 16 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Sources: IDC: 2012 Worldwide Big Data Technology and Services Forecast: , Gartner: 2012 Big Data Drives Rapid Changes in Infrastructure and $232 Billion in IT Spending Through 2016
17 Demonstration Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
18 Case Study: License Plate Recognition 18 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
19 Vehicle Recognition Used in association with ANPR Match Make and/or Model Easy to train Real-time matching Alert or Search for Vehicle without registration Validate database using ANPR result to identify illegal plated vehicles 19 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
20 Analyze Scene Analysis (Base Protection) 20 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
21 Analyze Scene Analysis (Prisons) 21 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
22 Face Recognition Demo: Office Entrance 22 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
23 NEW! HP IDOL OnDemand Driving the next generation of insight enriched enterprise and mobile apps Just a click away Available now as Early Access Sign up for a FREE account at IDOLOnDemand.com Built by developers, for developers self-serve discovery and sign-up Tuned for next gen markets mobile apps, online services Growing catalog of RESTful APIs for developers based on HP IDOL Enables rapid prototyping and application development Engagement & feedback via Developer Relations Team Collaborative support via Online Community 23 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
24 Mitigating risk in Big Data at the world s largest bank Buyer Chief Information Officer Chief Compliance Officer Chief Legal Officer Challenge Globally archive & search data Meet compliance regulations Mitigate on-going legal risk Solution HP Structured Data Manager / HP IDOL HP DigitalSafe / HP Supervisor HP ediscovery Results Archive client meeting notes & tasks for 8,000+ financial advisors Met strict SEC/FINRA requirements Delivered cloud-based solution quickly and efficiently Streamlined and secure access to archived data Drive compliance & supervision Minimized business disruption with private, hosted solution Why we won Integration between search, compliance & legal offerings HP Structured Data Manager and HP Digital Safe Proven compliance expertise of Digital Safe and HP Autonomy 24 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
25 Using Big Data to improve patient experience at Stanford Children s Health Need: Extract mission critical insight from several years of clinical records 3 million documents across 100,000+ patients Solution: HP Healthcare Analytics, powered by HP IDOL Benefits: Improve care quality by connecting doctors and nurses directly with data through self-service analytics Provide intelligence for reducing errors and unnecessary treatments Enable better understanding of how delivery affects outcome 25 Uncover insights for preventive measures to decrease the rate of avoidable diseases Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
26 Adapting to Big Data and the changing information landscape at UPS Embracing our adaptive backup and recovery vision Need: Automate across 1,000+ remote sites 4 hour SLA for system outage Solution: HP Data Protector + HP StoreOnce + HP Networking + HP Proliant Servers Benefits: Only vendor to offer seamless SW/HW solution StoreOnce replication from remote site to data center Ability to do remote system bare metal recovery HP products & services HP Proliant Servers HP Networking HP Data Protector HP StoreOnce Backup 1,100 distribution facilities... Primary datacenter 26 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
27 Looking to the future Do not wait First-mover advantage is unassailable Eat the elephant one fork-full at a time If you are not in this game you are not in this game 27 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
28 Thank You! M: If you d like to learn more, check out Data Crush, by AMACOM Publishing Nominee, International Book of the Year 2014, by GetAbstract 28 Look for my column in European Business Review Magazine, starting September, 2014 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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