Key Technology Trends

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1

2 Key Technology Trends New Social and App Patterns Data Explosion Consumerization of IT Cloud Computing

3 Millions Millions Millions Growth in Multiple Dimensions Server Shipments Expected to Continue Growth Virtual Instances Explosion Device Explosion % CAGR % CAGR 1,200 1, X86 + EPIC Server Shipments Non-virtualized Virtualized Media Tablets PC s Smart Phones Source: IDC, WW Quarterly Server Forecast Q411, Doc # March 2012 Source: IDC, Server Virtualization Forecast 2011, January 2012 Source: IDC, WW Quarterly Media Tablet and ereader Tracker, Q4 201 Source: IDC, WW Quarterly PC Tracker, Q Source: IDC, WW Quarterly Mobile Phone Tracker, Q4 2011

4

5 The Cloud OS

6

7 THE CLOUD OS: MODERN DATACENTER Converged Systems Compute Storage Networking

8 THE CLOUD OS: MODERN DATACENTER Services At Internet Scale Runs the world s biggest apps Feedback loop Global scale, 24x7 Ultra-modularity

9 THE CLOUD OS: MODERN DATACENTER Inside The Modern Datacenter

10 THE CLOUD OS: MODERN DATACENTER

11 THE CLOUD OS: MODERN DATACENTER Windows Azure Service Providers Identity Virtualization Management Development

12 THE CLOUD OS: MODERN DATACENTER Windows Azure Service Providers Datacenter Virtual machine without portability boundaries

13 THE CLOUD OS: MODERN DATACENTER Windows Azure

14

15 THE CLOUD OS: MODERN APPS New lifecycle Personal Social Intelligent Inside The Modern App

16 THE CLOUD OS: MODERN APPS New Tools Visual Studio 2012 Rich Frameworks.NET Framework 4.5 Comprehensive Runtime Windows Server & Azure

17 THE CLOUD OS: MODERN APPS Modern access and device management People-centric Apps and data Control and governance

18 Access from virtually anywhere, any device

19 THE CLOUD OS: MODERN APPS Data-powered apps Any data, any size, anywhere Connecting with the world s data Immersive insights, wherever you are

20 The Cloud OS

21 The Cloud OS

22 Our Differentiation

23 approach to patents & openness

24 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25 云 操 作 系 统

26 主 要 科 技 趋 势 新 社 交 和 应 用 模 式 数 据 爆 炸 IT 消 费 化 云 计 算

27 Millions Millions Millions 多 维 度 上 的 增 长 服 务 器 出 货 量 预 计 继 续 增 长 虚 拟 实 例 爆 炸 设 备 爆 炸 % CAGR % CAGR 1,200 1, X86 + EPIC Server Shipments Non-virtualized Virtualized Media Tablets PC s Smart Phones Source: IDC, WW Quarterly Server Forecast Q411, Doc # March 2012 Source: IDC, Server Virtualization Forecast 2011, January 2012 Source: IDC, WW Quarterly Media Tablet and ereader Tracker, Q4 201 Source: IDC, WW Quarterly PC Tracker, Q Source: IDC, WW Quarterly Mobile Phone Tracker, Q4 2011

28

29 云 操 作 系 统

30

31 云 操 作 系 统 : 现 代 化 数 据 中 心 汇 聚 的 系 统 计 算 存 储 网 络

32 云 操 作 系 统 : 现 代 化 数 据 中 心 服 务 在 互 联 网 上 扩 展 运 行 全 球 最 大 的 应 用 反 馈 环 路 全 球 扩 展,24x7 超 级 模 块 化

33 云 操 作 系 统 : 现 代 化 数 据 中 心 现 代 化 数 据 中 心 内 部

34 THE CLOUD OS: MODERN DATACENTER 云 操 作 系 统 : 现 代 化 数 据 中 心

35 云 操 作 系 统 : 现 代 化 数 据 中 心 Windows Azure 服 务 供 应 商 身 份 虚 拟 化 管 理 开 发

36 云 操 作 系 统 : 现 代 化 数 据 中 心 Windows Azure 服 务 供 应 商 无 虚 边 拟 界 机 的 可 数 移 据 植 中 性 心

37 云 操 作 系 统 : 现 代 化 数 据 中 心 Windows Azure

38

39 云 操 作 系 统 : 现 代 化 应 用 新 生 命 周 期 个 人 社 交 智 能 现 代 化 应 用 内 部

40 云 操 作 系 统 : 现 代 化 应 用 新 工 具 富 框 架 Visual Studio 2012.NET Framework 4.5 完 善 的 运 行 时 Windows Server & Azure

41 云 操 作 系 统 : 现 代 化 应 用 现 代 化 的 访 问 与 设 备 管 理 以 人 为 中 心 应 用 与 数 据 控 制 与 治 理

42 从 几 乎 任 何 地 点 用 任 何 设 备 访 问

43 云 操 作 系 统 : 现 代 化 应 用 数 据 驱 动 的 应 用 任 何 数 据, 任 何 规 模, 任 何 位 置 连 接 全 球 数 据 无 论 在 何 处, 获 得 直 观 洞 察 力

44 云 操 作 系 统

45 云 操 作 系 统

46 我 们 的 不 同 之 处

47 对 专 利 和 开 放 性 的 举 措 每 年 90 亿 美 金 的 研 发 投 入 知 识 产 权 效 用 开 放 的 云 计 算 平 台

48 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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