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2 Please give me your feedback Session DT4691 Speaker Brent Juelich Use the mobile app to complete a session survey 1. Access My schedule 2. Click on this session 3. Go to Rate & review If the session is not on your schedule, just find it via the session scheduler, click on this session and then go to Rate & review. Thank you for providing your feedback, which helps us enhance content for future events. 2 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3 Delivering Real-Time Big Data Analytics Infrastructure Brent Juelich Vice President, Application Services

4 CenturyLink at a Glance Third largest telecommunications company in the United States Broadband, voice, wireless and managed services to consumers and businesses Data, voice and managed services to enterprise, government and wholesale customers in local, national and select international markets 14.4 million access lines 5.6 million broadband customers 1.86 million video customers More than 400,000 route-mile national fiber network 2012 annual revenue of $18.3 billion Purchased Savvis in CenturyLink, Inc. All Rights Reserved. Not to be distributed or reproduced

5 Global Footprint of CenturyLink 2013 CenturyLink, Inc. All Rights Reserved. Not to be distributed or reproduced

6 CenturyLink (formerly Savvis) is positioned in the Quadrants The Gartner Magic Quadrant for Cloud Infrastructure as a Service The Gartner Magic Quadrant for European Managed Hosting The Gartner Magic Quadrant for Managed Hosting, North America Gartner, Inc., "Magic Quadrant for Cloud Infrastructure as a Service," Lydia Leong et al, May 28, Gartner, Inc., Magic Quadrant for European Managed Hosting, Lydia Leong, et al, June Gartner, Inc., Magic Quadrant for Managed Hosting, North America, Lydia Leong, April 9, Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from CenturyLink Technology Solutions (formerly Savvis) CenturyLink, Inc. All Rights Reserved. Not to be distributed or reproduced

7 HP & CenturyLink Technology Solutions Partnership - Global Coverage - Over 45,000 Servers Deployed Globally - 20 PB / 92 3PAR frames Deployed Globally - HP Personal Computing - Top 5 HP OO, SA, NA environments - Executive Level Relationships - Top CenturyLink Joint Go To Market Partner - 8 Dedicated HP account reps 2013 CenturyLink, Inc. All Rights Reserved. Not to be distributed or reproduced

8 What is driving the momentum for big data?

9 The Growth of the Digital Universe is Accelerating ZB ZB 12% Only 12%* of an enterprise s data being used currently ZB Source: IDC Digital Universe Study 2013 *Forrester: Forrester Research Inc, Forrsights Business Intelligence Big Data Survey Q3 2012

10 Why do I need to invest in big data initiatives?

11 Earlier What are BI the technologies main business and are technical inadequate requirements to discuss or new inadequacies insights of earlier-generation in data. BI technologies that lead you to consider new BI techniques and technologies? Source: 2013 Forrester Forrester Research, Research Inc. Reproduction Inc., Forrester Prohibited Forrsights Developer Survey, Q

12 How Do I Do It?

13 Security The Enterprise Big Data Model Data Discovery Tools BI Data Science Data Governance (Data Management and Modeling) Visualization DBMS INSIGHT LAYER DATA LAYER Hadoop Real-Time Analytics Streaming Applications Data Integration Tools NoSQL Horizontal / Vertical Analytics Marketing, Sales Execution, and Operations Apps External Data Sources INFRASTRUCTURE LAYER Compute Storage Network Enterprise Data Warehouse Monitoring, Management, Orchestration and Provisioning

14 Common Big Data Use Cases Marketing Campaign Analysis Customer Churn Analysis Customer Experience Analysis Data Lake / Data Refinery Risk, Fraud, Compliance Network Monitoring Sentiment and Social Graph Analysis Real-Time Recommendations / Offers Machine Generated Data Analysis

15 A Basic Use Case is a Common Starting Point Data Lake Analytics Break Down Data Silos Create Data Archive Gain Business Insights

16 Security Big Data is Ideal for Managed Services Strategy and Professional Services Hadoop Management Big Data Environment Planning and Implementation Analytics (Custom,OTS) Hadoop Infrastructure-as-a-Service Network Services Standard services to reduce costs Diverse range of use cases, data types Add-on products and services Flexible commercial models Enterprise data integration

17 CenturyLink Platform for SAP HANA Single Node 128GB 2TB NetWeaver BW Non-SAP Apps HP ProLiant DL980 Server or HP ProLiant DL580 Server Business Objects BI SAP Apps HANA SAP Data Non-SAP Data 2013 CenturyLink, Inc. All Rights Reserved. Not to be distributed or reproduced

18 Deploy SAP HANA faster with CenturyLink Faster Rollout Business gets a functioning tool 2-3x sooner -> faster time to ROI Deploy in less than 30-days (70-100% faster vs on-premise rollout) Conserves Cash Shifts CapEx to OpEx, minimizing up-front costs and reducing infrastructure TCO an average of 18% or more (based on 3 years) Rock-Solid Reliability Hosting and network services from the SAP-certified, Gartner-ranked leader with over 2,500 global customers Maximum Flexibility Grow the HANA database, add new apps, and expand geographic footprint with the greatest speed, lowest cost, and least disruption No increase in IT complexity IT Ops doesn t have to accommodate a net new platform or manage yet another system 2013 CenturyLink, Inc. All Rights Reserved. Not to be distributed or reproduced

19 Case Study Business Challenge Manage collection, storage and manipulation of data Complexity and cost of big data as an inhouse solution Provide more value to customers Benefits Fast information transfer Easy-to-use web-based information delivery Customer can make business decisions based on new data sources Customer increases efficiencies based on historical data Agricultural Equipment Manufacturing Company

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21 Thank you Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

22 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.