Innovation Session. MOBILITY Pieter Schouten. HP EMEA Software Performance Tour 2014

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1 HP EMEA Software Performance Tour 2014 Innovation Session MOBILITY Pieter Schouten Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 Think Beyond The Device: The Future Mobility Enterprise Pieter Schouten Business Development Mobility Services June 17 th, 2014

3 He falls in love with his OS 3

4 Virtual Reality Wearables will change the way we interact This is not an HP product and solely intended for demonstration purposes. All trademarks and copyrights remain with APX Labs. This 4 video is publically available on Vimeo.com

5 Internet of Things Mobility in our every day life Mimo Ultra Smart Baby Monitor 5

6 Enterprise transformation will continue with the Internet of Things Unconnected era Digital phones Blackberry era iphone era Tablets Wearables The connected world 100B Mobile devices Voice Gestures M2M Device ubiquity Intelligence/ connectivity is Connected car default on new devices Wearables Sensor-enabled devices Devices Text / Stylus Digital phones Analog phones & PDAs Motorola Palm Nokia 9000 MicroTAC Pilot 100M Text Blackberry OS Wi-Fi-enabled devices Push 1B Touch ios, Android Consumer devices Mobile apps App Store BYOD 10B Tablets ipad Larger screens More complex apps Windows tablets Infrastructure Rise of the Internet SaaS, Virtualization Cloud (IaaS) Cloud Services 6 Network 1G 2G 3G 4G

7 A new interaction model has emerged Changing the way we engage customers, employees and partners HP point of view: Mobility is the new interaction model Mobile is the new face of engagement, CIOs must plan now for new systems of engagement. John McCarthy, Forrester Systems of record (Legacy Applications) Security Systems of engagement (Mobile and Social) Converged cloud MAI Mobile Apps Integration Information optimization Employee empowerment Customer experience 7

8 Mobility enables business transformation Redefine how you interact with your customers, employees and partners Customer engagement Increase brand loyalty through mobile and social channels Create context-aware, personalized mobile user experiences Convert mobile customer interactions into revenue opportunities Employee productivity Employee collaboration and productivity apps for mobile workers Transformation of business processes and workflows enabled by mobility Secure access to enterprise information and systems Fueled by mobility and connectivity Mobile user experience Anywhere, anytime access 8

9 Example: HP Hospitality Raise Customer Experience By Using Mobility Technologies 9

10 Think beyond the mobile device Think mobility in a new style of IT Mobile Social Cloud Big Data Security Enterprise mobility Secure, seamless, context-aware mobile user experiences in a hyper-connected world Think: mobile Innovative mobile user experiences Think: cloud Cloud-enabled platforms and services Think: security Secure access from device to network Think: social Social networking and collaboration Think: big data Actionable business insights Think: integration End-to-end integration and performance 10

11 Enabling enterprise mobility Complex solutions, simply delivered MOBILE APPS MOBILE DEVICES MOBILE PLATFORMS MOBILE INFRASTRUCTURE MOBILE NETWORKS What apps do we need to engage our customers and improve employee productivity? How will we contain cost in a BYOD world with such mobile device diversity? What type of applications do we need? Should we go native, mobile web, or cross platform? Can our infrastructure scale to securely connect new systems of engagement to our legacy systems of record? Will our current networks be able to handle the volume of mobile devices in our workplace? 11

12 Example: HP Smart Shopper HP Location Based Mobility Solution 12

13 HP Location based Big Data solution HAVEn Integrators Business Intelligence Partners Cloud Mobile APP Orchestration Retail Portal API Management Governance HP Autonomy HP Vertica Dash board Enterprise Mobility GW Enterprise Services Converged Infrastructure Resellers HP Smart Profile Server HP Location Server Mobile Application Subscriber HP CUPID (Wifi data) CSP location Other Vendor WiFI 13 Transactional Social media Video Audio Texts Mobile data Documents IT/OT Search engine Images

14 Mobility Landscape Business Demand B2E: Workplace Services Mobile Devices Mobile App Factory Public / Enterprise App Store Digital Customer Experience App Certification B2E: Service Catalogue B2E: HP Enterprise Mobility Management Business Demand 14 Mobility Competence Center 3 rd Party Apps Business Demand

15 Essential Mobility Platforms for Every Enterprise Gartner s MEAP, EMM and ADLM Mobile Enterprise Application Platform Design apps for UX Develop multi-platform apps Integrate with existing backend Enterprise Managed Mobility Platform Distribute apps (app store) Mobile Device Management Mobile Application Management Mobile Content Management Application Development Lifecycle Management Portfolio Management Requirements Change Management Project Management Workflows Testing & Validation Process & Best Practices 15

16 HP mobility The most comprehensive enterprise mobility portfolio in the industry Mobile Apps Mobile Devices Mobile Platforms Mobile Infrastructure Mobile Networks Mobile Platform-as-a-Service HP Anywhere Kony SAP Mobile Mobile Infrastructure-as-a-Service HP Helion Managed Virtual Private Cloud Mobile Wireless Network HP Networking Solutions Mobile strategy and planning Mobile business transformation, enterprise mobility strategy, enterprise mobile architecture, mobile application workshops Mobile development Agile project management, user experience design, mobile app development, mobile systems integration, mobile systems testing (automation, functional quality, performance, security) Managed mobility Mobile device management, mobile app management, trusted app access, enterprise app store, app performance management, enterprise security management, cloud file management Software tools HP Agile Manager HP Anywhere HP ALM/QC HP UFT Mobile HP Fortify HP LoadRunner HP RUM HP Aurasma HP Autonomy HP Vertica 16

17 Enterprise mobility leadership HP is a leader across the critical elements of enterprise mobility HP leadership: Mobility Cloud Testing Security HP Mobile Applications Services HP Helion Managed Mobility HP ALM/ Quality Center UFT Mobile HP Fortify Critical elements to successfully enable enterprise mobility Analyst Research Mobility IDC MarketScape 2014 Mobile app development, testing, management, and infrastructure HP: Leader Testing Gartner Magic Quadrant 2013 Integrated software quality suites HP: Leader Cloud Forrester Wave 2014 Private cloud solutions HP: Leader Security Gartner Magic Quadrant 2013 Application security testing HP: Leader 17

18 Thank You

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