work with us Designer Dental specialises in successfully implementing marketing solutions for the dental profession Yvonne Wallace Managing Director Joanne Mellor Marketing Director Darren Wallace Print Director Richard Evans Senior Graphic Designer Sarah Jacques Graphic Designer Debbie Palmer Marketing Consultant The marketing team at Designer Dental is directed by Yvonne Wallace who has over 16 years experience in dental marketing. Yvonne works alongside Marketing Director Joanne Mellor who has been working in dental marketing for over 10 years. Joanne is on the official register for Chartered Marketers with The Chartered Institute of Marketing. Together our experienced design, consultancy and production teams can provide an all-encompassing service that can help you achieve outstanding results. We offer a full in-house design, print and copywriting service on all of our marketing items. Our design studio - The Den, is equipped with the most up-to-date technology and our design team have years of experience in the dental field producing bespoke design solutions for a multiple of situations. Innovative design is what will make your marketing material stand out and be noticed. We have worked with hundreds of dental practices and dental laboratories across the UK, and have earned a strong reputation for high quality, cost effective marketing material and concepts. The team at Designer Dental are all committed to providing every client with an individual, personalised service tailor-made to fit their objectives and budget. Working with Designer Dental can ensure that your marketing aspirations are fulfilled we have the dental knowledge, the marketing expertise and the drive to move your business forward. In these exciting times in dentistry the opportunities are endless. The most successful practices in the UK allocate a percentage of turnover to the important area of marketing. The difference between a good business and a great business is marketing. 2 Designer Dental Awaiting photo Rachel Lucas Marketing Consultant Kirsty Cottler Marketing Consultant Awaiting photo Allie Wright Marketing Consultant Accounts 3
practice services A full range of services, whatever your needs For dental practices, the choice of dental concepts and marketing material is an important part of running a successful practice. From the inception of a practice name and logo through to marketing strategies. The most successful practices in the UK allocate a percentage of turnover to the important area of marketing. Our services are bespoke and they will be tailor-made to your individual needs. Our consultants will take the time to talk to you about your aims and will advise on marketing options. So what makes dental marketing material effective? To help you get the most from your dental marketing material, our experienced designers will create items that match the ethos of your dental practice and engage your patients. Consistency of style is a vital element of dental marketing as it builds and reinforces your brand. The paper quality, printing standards and finish are also important factors in successful and attractive dental marketing material. We will help you choose options that suit the requirements of your dental practice and your budget. Additionally, all dental marketing for dental practices should contain clear, engaging and accurate copy. Our in-house copywriters provide professional text to complement the design of your dental marketing material. Our services include: I have been very happy with all the work you have provided us with. From your original designs which incorporated our ideas and your own flair, to the excellent production of high quality products that have never cost the earth. Your designs are artistic and always in line with my practice ethos, with rapid turnaround times and great attention to detail. I am always recommending you to friends. We used another designer that came as part of a package we had when launching our practice what a mistake, I shall always insist in future that your team is involved in anything we produce. Serenity Dental Practice image/branding Practice stationery Welcome packs Marketing that works Ideas and copywriting Innovative practice brochures Newsletters/ezines Aesthetic photography Promotional campaigns Dental menus Referral packs Referral cards Posters and canvases Advert design Treatment leaflets Before and after wallets Promotional products Exhibition material Waiting room slideshows Training and consultancy 4 5
branding A unique representation of your vision, ethos and aims When establishing a brand, we know that everything from the font, the colour and the graphics should work harmoniously together to convey an accurate portrayal of your practice. Whether you want to convey a feeling of serene tranquility or cheerful exuberance with your dental practice branding, we can provide dental practice logo designs - and a strap-line if required - in a theme to suit your specific requirements. The first stage in any marketing activity is the design of a logo. This is the starting point and from there the branding exercise begins. Designer Dental create bespoke logo designs that are professional, eye-catching and reflect the quality of your work. Our logo design packages involve creating several innovative designs in different colour ways and typestyles, starting the branding exercise by demonstrating how your logo will look on literature. We offer two logo design packages; The Designer Package and The Deluxe Package. Logo packages start from 395 plus VAT. After speaking to other marketing companies, and not being 100% satisfied with their proposals, Designer Dental was recommended to us by Knight Dental Design. After speaking to Yvonne I was instantly impressed. She listened to all our concerns and somehow seemed to know exactly what we were after. We also benefited from the fact that she was always available to give expert advice and answer our many questions and emails. ZeN orthodontics We are all delighted with our logo, literature and advertising - they portray the feel of the practice perfectly. Fantastic service and excellent design - we look forward to working with Designer Dental in the future. Signature Smile 6 7
welcome packs First impressions count First impressions are extremely important and a dental welcome pack is the first opportunity for practices to make a great impression on new patients. Once the appointment has been made the pack should be sent to the patient ensuring they will have all the information they will need about the practice. Details such as opening times, appointment arrangements, treatments, payment options, the dental team, services, location etc would all be covered. Our welcome packs are completely bespoke. Our experienced designers make sure the design concept ticks the most important boxes - rich in information and attractive on the eye. Practice branding is integrated in the design, strengthening the brand and creating dental welcome packs which cement the relationship in the crucial early stages of the practicepatient partnership. What should a dental welcome pack contain? Patient welcome packs come in all shapes, sizes and colours. What is included in the packs can vary from practice to practice but the most popular packs include the following: Outer folder Practice brochure/inserts Fee guide Medical history form/dental menu Treatment leaflets Referral card Welcome card Envelope Welcome packs should not be restricted to new patients only Once welcome packs have been produced all existing patients should also be given a patient pack as part of an internal marketing exercise. Your existing patients may not be aware of all the services you offer and these welcome packs will help educate and remind them of the treatments available at your practice. Welcome packs are an essential part of marketing campaigns. These packs should not be regarded as an expense but as an investment and the money invested should be recouped in additional treatment uptake and referrals into the practice. 8 9
referral packs A valuable tool to increase GDP referrals As referral packs are a dentist to dentist communication they must be professional, informative and easy to use. Referring dentists need to be assured that their patients are being expertly cared for as well as having an easy referral path. Packs should contain the relevant information to enable referrals to be as quick and smooth as possible. As the aim of a referral pack is to reassure a referring dentist that you are the best choice for their patient, getting the dental referral packs right is crucial. The dental referral packs may be the first time they have come into contact with your brand and to make sure it is not the only time they consider your practice, your dental referral packs must be designed with innovation and flair as well as being informative. Dental referral packs are bespoke and tailor- made for you. The design of a referral pack should reflect the level of expertise within the practice, giving the referring dentist an insight into who you are and where their patient is going. At Designer Dental, we can make your dental referral packs reflect what your practice is about, with simple yet innovative design and strong branding to make them an essential part of your practice marketing mix. What is included in a referral pack? Referral packs can be produced for Orthodontics, Endodontics, Implants, Restorative, Periodontics and Oral Surgery. Each pack is individual but in most instances includes: Outer folder Referral forms Fee guide Referral centre information Specialist information Patient education material Self-addressed envelopes Branded outer envelopes If you have invested in specialist training and accept referrals, a comprehensive referral pack is a must have marketing addition. 10 11
marketing spotlight Bow House - a centre of dental excellence Dentistry Awards 2013 Winner of Best Marketing Strategy Award (South East) Gwynfryn Dental Practice & Bangor Cosmetic and Implant Centre We have been working with Edward since 2010 on a vast array of marketing concepts from the initial branding through to comprehensive patient literature and advertising. Lots of added extras were produced such as branded mirrors, lip balms, cups & saucers and luxury bags. The very strong brand is also carried through the signage and the decor. The overall effect is outstanding and all of this has helped to create a first class practice where patients are delighted to visit. Edward s marketing in ongoing and during 2013 we produced a comprehensive referral and patient education material. Another addition to the marketing mix. I must say that I have done everything you have advised because I have seen how it has changed my practice. I can t believe that I have a full book bursting with private patients - eight weeks booked! We have gone from 0 to nearly a million turn over in the space of two years. I always believe that if you are going to do something, do it properly. Dr Edward Masheder, Bow House This practice in Wales was purchased as an existing practice. The new practice owner wanted to completely re-vamp the practice image/brand identity and gain new patients for the practice. Designer Dental was commissioned to undertake a complete branding exercise together with internal and external marketing activity. This work started a few months before the practice opening and is ongoing. Investment in marketing has reaped rewards for this practice and their literature, advertising and marketing material reflects the quality of their practice and dental care. Thank you so much for all your help with our design and marketing. I have never dealt with a company so professional as yours. Your attention to detail and customer service is second to none and it is a pleasure to do business with you. Everybody is really impressed with the design of our logos and stationery, which perfectly captures the quality of the brand we want to promote. I ve worked with you now for four years and you never let me down. 12 13 Gwynfryn Dental Practice & Bangor Cosmetic & Implant Centre
marketing spotlight Cleveland Cosmetic & Dental Implant Clinic communication is key Educate, inform and keep in touch with patients Private Dentistry Awards 2009 Winner of Practice of the Year Dentistry Awards 2009 Winner of Best Practice North East Private Dentistry Awards 2008 Winner of the Most Improved Practice Dentistry Awards 2008 Winner of the Best Practice in the UK 1 2 Newsletters Newsletters are an ideal vehicle to educate and inform patients on the range of services on offer as well as any interesting topics that are relevant i.e. any new treatments, offers, staff news, dental news, changes, competitions etc. It is imperative that the content of your newsletter reflects the ethos of your practice and details the treatments etc. that you want to move forward. Newsletters can be used both as part of your internal and external marketing. We offer a bespoke design, copywriting and printing service for newsletters in addition to targeted distributions and mail merging. Your marketing material should reflect the quality of your dental care it should be informative, easy to read, well designed and look and feel exceptional. Designer Dental have been working with CDIC for many years now and when the Practice Director embarked on a complete clinic refurbishment programme a couple of years ago, the marketing material was part of this project. All of the literature was looked at with a fresh eye and designed to mirror the new image of the Clinic as well as providing patients and referring dentists with comprehensive information. The end result is a range of marketing literature that reflects the very essence of the Clinic and a brand that will be carried forward for many years. Treatment Leaflets Patients need to know the range of treatments that are available at the practice in order to make an informed choice. A full range of treatment leaflets will be an excellent investment with topics such as tooth whitening, crowns, bridges, veneers, implants, white fillings, smile makeovers, facial aesthetics and hygiene services. Couple these leaflets with posters from our poster range and you have a very effective internal marketing strategy. Referral Cards Referrals from patients will always be a key factor for any practice. Encourage referrals with referral cards - a great marketing tool. 1 Practice Interior 2 Luxury Oral Health Bag 14 15
digital marketing Click start your marketing with ezines and slideshows Patient Ezines Patient ezines are short, snappy and are used to communicate with patients on a regular basis keeping them up to date with everything at the practice as well as special offers, dental news etc. Once your database is built up you can use this to create your own promotions, referral incentives and oral health tips. Patient ezines are a cost effective communication tool and as part of a marketing mix can be a valuable addition to your internal marketing strategy. Would you like to produce a patient ezine but you don t have the time to write it or the design skills to create one? We can write, design and send ezines to your patient database for you. Waiting Room Slideshows A practice slideshow is a great way to inform patients about the treatments and services you offer and it can also have a dramatic impact on treatment uptake. Designer Dental can professionally design and produce a personalised slideshow for your practice. The slideshow is made up of a series of bespoke adverts, tailored to your practice, which can then be played to your patients on a loop. Our designs are engaging without music, however we can also add soothing music to your slideshow if you wish. Would you like a practice slideshow but you don't have the time to organise it? We can write, design and create a personalised slideshow for you. 16 17
In-Practice training FRONT OF HOUSE TRAINING The Art of Customer Service This is a half day in practice where we will train your team to delight your patients including building and strengthening relationships, dealing with difficult patients, the patient journey and different communication styles. The Patient Experience This is a full day in practice where we will train your team so that they become first class and patient focused including first impressions, reinforcing impression once in the practice, the initial enquiry, the chairside conversation, the price conversation and much more. We will also share facts and statistics with you. TREATMENT CO-ORDINATOR TRAINING A new way and it does not involve the hard sell!...a helping hand in growing your business Are you converting new enquiries into patients? Is your Treatment Coordinator converting treatment plans into business? If you want hands on training for your staff that will increase your new patients and case acceptance with instant results, our Treatment Coordinator training is a must. We offer two options on this training one or two days. The one day covers all of the areas needed to be an effective Treatment Coordinator. The second day is more in-depth with role plays, overcoming objections, the Treatment Coordinator job description, how to schedule appointments and following up unscheduled patients. A comprehensive range of training is available to fit the requirements and goals of you and your practice. Courses range from outside venue courses to in-practice training, depending on the individual needs of the practice. Our training programmes help you build both the practice and team that you desire - resulting in a more profitable practice. A high performing team means a high performance bottom line. It takes more than a good dentist to have a successful practice it is the combined effort of all of the team members that makes this happen and ensures maximum profitability. Areas covered on both days would be the role of the Treatment Coordinator and what can be achieved, treatment presentation, the ABC approach to selling, patient finance, closing the process and much more. SEE WHAT A DIFFERENCE THESE DAYS MAKE TO YOUR PRACTICE AND PROFITABILITY! We also offer a range of one-day external courses throughout the year. These courses are held regularly in venues across the country, with a range of expert trainers. Please visit our events page on the website for details of these courses or follow us on social media to be the first to find out about our external events. www.designerdentaltraining.co.uk 18 19
say hello... t. 01642 206106 f. 01642 206666 e. enquiries@designerdental.co.uk w. designerdental.co.uk Designer Dental Design House 15-16 Metcalfe Road Skippers Lane Middlesbrough TS6 6PT Like us on Facebook Designer Dental Follow us on Twitter @DesignerDental1