Case Study Ollie & Darsh

Transcription

1 Ph.Creative Fully Integrated Digital Agency Case Study Ollie & Darsh How we increased monthly revenue by 68,000 / month and generated 2.3m of consultancy fees from website enquiries in less than 7 months. July 2015

2 Ph.Creative is a fully integrated, digital agency that specialises in web design, development and digital marketing strategy. Our strength as an agency is in putting people first. We place our Legacy Partner clients target audience at the centre of our workshop process, work to understand them, and from this foundation we can fully grasp your business goals, and digital objectives. We create strategies that deliver your commercial goals and deliver a return on investment. We offer a selection of workshops that allow us to gain a thorough understanding of our clients business, their audience and what they want to achieve with their new website. Creativity is the guiding principle and driving force behind everything we do. Our commitment to digital excellence is what sets us apart and it s the starting point for all of the work we do with our clients. We exist to make digital attraction simple and enjoyable for everyone that we work with. Ph. Creative 2

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4 The Background Ollie & Darsh is a Liverpool based private dental clinic with a difference. Placing a strong focus on the customer experience, they work hard to make clients comfortable, secure and provide a welcoming, luxury atmosphere in their city centre clinic. Investing heavily in state of the art equipment and industry leading cosmetic dentistry techniques, they have established themselves as an authority on premier dental care with their client s dental health and hygiene at the heart of everything they do. Ph. Creative 4

5 The Brief Ollie & Darsh came from a different agency to Ph. with a requirement for a new responsive, lead generating website that was updated to reflect their new branding. The new site needed to be content rich, include a new blog, integrated photos and videos to showcase results and success stories and allow users to interact more easily with the company through the use of incorporated forms on the site. The redesign of the website was accompanied by a robust inbound marketing strategy. Inbound marketing is the smart, authentic approach to modern day brand and business building. Turning the traditional sales process on its head, inbound marketing focuses on pulling your customers in rather than pushing your sales message out. Building a reputation and online following that lets you begin to generate web-traffic, leads and new business. Ph. Creative 5

6 The Approach In order to create a website that mirrored the unique experience that Ollie & Darsh clients experience when they visit the surgery, we adopted an approach that placed the customer journey at the heart of our design and development process. We held workshops with the team at Ollie & Darsh to gain a thorough understanding of what they wanted to achieve with their new site. After establishing their requirements we went on to establish a project brief and delivery plan. We then created sitemaps, wireframes and art work for the home page and subsequent full set designs, all while consistently liaising with Ollie & Darsh. We developed comprehensive training materials including a manual, video and face-to-face training to encourage the smooth handover of content management. To increase traffic to the website we developed Search Engine Optimization (SEO) strategy which is a process that affects the visibility of a website or a web page in a search engine s unpaid results, often referred to as organic results. Ph. Creative 6

7 The Results The new Ollie & Darsh website is now fully mobile responsive and has generated an 18% increase in organic traffic through our SEO efforts alone. On top of this, Ollie & Darsh now receive more enquiries in one month than they used to in a year before working with us, down to the work we do for them online. Year-on-year there has been an overall increase in traffic by over 25% with paid traffic increasing by 39%. We have achieved these results through targeting consumers based on their interests. By utilising their social media platforms, traffic has risen by an impressive 460% overall, with Facebook traffic growing by 793% and Twitter by 176%. Ollie & Darsh have enjoyed an overall rise in enquiries and bookings for their free consultation service, with 75% of all website Free Consultation Appointments becoming bookings, resulting in an impressive 2.3m in revenue. 1.6m of this revenue has come through SEO, meaning an increase of 51% so far this year compared to the previous seven months. This has led to a staggering 68,000 in additional revenue every month during that time, resulting in a return on investment over 400%. Ph. Creative 7

8 Ollie and Darsh would like to thank you all for the huge amount of time and effort that you ve put into the creativity, design, development and realisation of our website. We are so excited and our site looks fantastic. Terrific job. Ollie & Darsh Ph. Creative 8

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