Dental Marketing Ideas. How to Attract New Patients to Your Practice

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1 Dental Marketing Ideas How to Attract New Patients to Your Practice

2 Dental Marketing Ideas How to get new dental patients? Dental Newsletters are proven to drive 70% more new patient calls than postcards! One of the most tried and true methods of dental practice marketing for acquiring new patients is by sending direct mail to all the houses and apartments within a small community, but static mailers and postcards will not set your practice apart. Dental Newsletters are proven to drive 70% more new patient calls than postcards! Featuring bright graphics, pertinent information about the practice and relevant new findings in the oral healthcare industry - newsletters are a proven method of bolstering new patient acquisition, and become even more powerful when executed with accurate demographic target, professional copy and design that resonates with your target audience and when you engage call tracking, scoring and team training. When you share strong educational content you elevate your practice from the postcard crowd and further establish your practice as the expert in your area. Great dental marketing ideas to attract more new patients are easy to learn when you work with a partner like Patient News. Tap into our 22+ years of dental marketing expertise to improve your overall marketing effectiveness. Dental newsletters can alert potential new patients to your practice if they have not heard of it previously, and can impress them with your proactive personalization efforts. However, sometimes it can be beneficial for a dental practice to consider additional methods to acquire new patients. Here are some creative ideas for reaching out to potential new customers to supplement your dental direct marketing campaigns. 1

3 Get Out In The Community The customer care is 5 star!! Our patients say they look forward to receiving the newsletters and always learn something new. We are very happy with the customer service, the ease of preparation, and the positive comments by our patients. For a quality publication, Patient News is the company. Dr. steven ellinwo Many of our clients find that the presence of their neighborhood newsletter in their community has further established their credibility and lead to additional community engagement. Dr. Steven Ellinwood had an excellent experience from his neighborhood newsletter campaign. When the local health fair organizer received Dr. Ellinwood s newsletter in their home they immediately perceived he was the dental expert they could trust to participate in their upcoming event. They were so impressed with the look and quality of the health information, the education provided and Dr. Ellinwood s clear position as an expert in his field, that they contacted his practice to participate in their special convention. The event helped to further build practice awareness and generated even more new patients beyond those that call directly from the newsletter or visit his website. Dr. Ellinwood s team doesn t believe that this would have happened if the organizer had not received Dr. Ellinwood s neighborhood newsletter. Practice Background: Dr. Ellinwood operates a successful general aesthetic and restorative dental practice in Fort Wayne, IN, featuring sedation, implants, and orthodontics. Dr. Ellinwood launched his patient newsletter with PNP early in 2006 and recently added a Neighborhood direct mail program to his marketing mix. Programs: Patient Acquisition Newsletter & Postcard and Patient Retention Newsletter Results directly from acquisition program: l 200% increase in monthly new patients (from 11/month to 21/month) l $34,000 revenue increase (compared to previous 9 months) l 100 additional patients-of-record! 2

4 Dental Office Marketing Ideas Patient Referral bonus system Patient referrals should represent a high percentage of your new patient activity, so one great dental marketing idea is to focus on attracting patients while simultaneously motivating existing patients is to offer a broad referral bonus program. The motivation there for patients is simple - if that person recommends your practice to a friend who ends up visiting, reward that original referrer with a bonus such as a discount or a dental product. This has the twin benefits of engaging with both patients and endearing both of them to your practice. Additionally, it can be easily done, with simple referral forms attached to dental postcards. Meanwhile, sharing in the system with your employees will give them added incentive for improving the practice - not just through referrals but in all facets of your operations. Another great dental marketing idea is to keep your focus on the neighborhoods and consumers within close proximity as your primary target audience. Because of this, it is essential that your dental practice has a positive community image. One way of doing this is to get your practice s name out through participation in community events, such as volunteer activities or neighborhood celebrations. You may even decide to sponsor a local little league team. This can serve as a brilliant opportunity for networking with actual potential new patients while establishing your practice as a firm fixture in the community. Fun Events Host fun, themed events at your office to let the community know that you re not only all business, but can provide an enjoyable experience as well. These can range from a information seminar with free snacks and beverages to an elaborate photo shoot for patients with cosmetic treatments. A patient who has a good time with your practice is sure to pass on those good tidings to his or her peers. A patient who has a good time with your practice is sure to pass on those good tidings to his or her peers. 3

5 STAND OUT Excellent quality, format and focus ensure you are the dentist of choice in your community. IMPROVE Analysis of metrics to drive better results. MEASURE Call tracking, scoring and reporting. IMPLEMENT Design, training and deployment. DEVELOP Needs assessment, demographic analysis & strategic planning. Choose Patient News to help you with proven dental marketing ideas and solutions to help your practice grow. We ve been helping dentists, like you, for more than 22 years. Our solutions help to differentiate our clients, improving their overall marketing effectiveness. Call for a free information package or ask to speak to one of our dental marketing experts who will be happy to answer your questions and share how we can help based on your current situation. Want More Great Marketing Ideas? For more great ideas and a free consultation, call to find out how Patient News helps dental practices STAND OUT with prospective patients and patients-of-record. We re available Monday to Friday from 9am to 5:30pm EST. We provide a wide variety of marketing solutions for new patient acquisition and patient retention, which means that we have worked with thousands of dentists, understand your profession, and know that every practice is unique. 4