September 8 10 2014 Fort Mason San Francisco CALL FOR SPEAKERS



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September 8 10 2014 Fort Mason San Francisco CALL FOR SPEAKERS

I APIS Conference 2014 demographics who you will meet 1200+ Attendees Attendee breakdown Attendance by industry 40% 30% 30% 20% 20% 5% 15% 25% 15% Business Technology/IT Developer Telco Retail Media Financial Services Government/Public sector Other Attendance by geography Company size 15% 15% 35% 93% 85% 25% 25% United States International 10B+ Other 1B - 10B 500M - 1B 2

I APIs is a world of opportunity Today, every business is a digital business. A successful digital business strategy is more than having a website and delivering customer-facing mobile apps. Businesses must use digital technology and competency throughout an enterprise to fundamentally change the way they bring value to customers, partners, and employees. Above all, digital business moves at a new pace. This digital acceleration is not achieved by simply adding new digital channels; it requires a commitment to becoming a data-driven business that executes with new levels of scale, insight, and agility. I APIs is two days of content that will surely evolve or change your perspective. With a focus on case studies, expert panels, and thought leadership, the event is designed to be a one stop intensive deep dive to everything API. If you have a great idea, a compelling case study, a success story (or a lessons learned can be just as powerful), proven strategic or technology best practices, or an effective new approach to a digital business initiative we want to hear from you. Interactive components, personal experiences, white papers, and case studies are all encouraged. I APIs will include keynotes and five unique tracks. Digital Transformation Strategy APIs: Business at Digital Speed & Scale Predictive Apps and APIs Developer Track Multiple Coders Workshops If you are a digital strategist or technologist who could lead a panel discussion, we d love to hear from you. 3

Join the conversation, forge relationships We re gearing up for our second annual I APIs conference this fall at the stunning Fort Mason in San Francisco, California, and I would like to invite you to join us for this unique experience as one of our valuable speakers. This is not your typical trade show. This is a chance for you to share and exponentially expand your knowledge and understanding of the capabilities and opportunities that adaptive API platforms are bringing to organizations around the world. With well over 1000 of the brightest minds in APIs, big data analytics, and digital business strategies attending this is an awesome opportunity to expand your network, forge new relationships, and share your experiences with the top strategists, technologists and developers in the business from around the world. The enclosed packet should give you all the information you need why this event is business critical for you and your organization and why it s such a great opportunity to speak. If you have any questions please don t hesitate to contact a member of the Apigee team. I look forward to having you join us at the I APIs 2014 on September 8-10. Sincerely, Chet Kapoor, CEO 4

Why participate I APIs isn t a typical conference One reason for the immense success of I APIs is our speakers smart, interesting people with deep, real-world experience with APIs, apps, and predictive analytics who are passionate about sharing their hard-won knowledge. Does that sound like you? If so, we will work with you to make sure through every step of the process that you have the opportunity and support to deliver to the high expectations of the audience. This is the place to give the presentation of your career. The benefits of speaking Build a reputation as a leader in your industry and an expert in your field Share your knowledge and perspective and inspire your audience Gain recognition and visibility through our extensive marketing campaign Free conference registration and 50% off for an accompanying guest Spend time with other amazing speakers; generate ideas from the people you meet Apigee does not pay speakers or expect people to pay to speak. We don t because we want people who are passionate about the story or the information they are sharing and because our sessions are all about the content 5

Join us in San Francisco Apigee s I APIs conference will be held at the Fort Mason Center, 2 Marina Blvd, San Francisco, CA 94123 on September 8-10, 2014. Fort Mason is a former United States Army post located alongside San Francisco Bay. Fort Mason served as an Army post for more than 100 years. Today it is part of the Golden Gate National Recreation Area and the site of several cultural facilities. It is a National Historic Landmark District, with over 49 buildings of historic significance, spread over 1,200 acres. Interested in speaking? We re always looking for great stories and great speakers. Have an awesome story to tell? Apigee invites you to share your knowledge, experience and expertise. To submit a proposal for a session or topic or to ask questions on participating at this years event please email Martha Jager mjager@apigee. com. Include as much information as you can about your topic and your ideas. We ll review it and get back to you. Partnerships We have a range of partnership packages which can be designed to suit many different business needs. If you are interested in reserving a limited partnership opportunity or to ask questions please contact Shubhra Sinha shubhra@apigee.com +1(650) 766.9965 6