How does a 100-year old company become a platform business?
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1 Chet Kapoor How does a 100-year old company become a platform business? CC-BY_SA Apigee 2015.
2 Technologies have changed the market context This has happened before Those who fail to adapt to change Those who adopt the technology Those who (re)build their business around the change CC-BY_SA Apigee
3 Historically companies that built their business to take full advantage of new technology were disruptive CC-BY_SA Apigee
4 CC-BY_SA Apigee
5 CC-BY_SA Apigee
6 CC-BY_SA Apigee
7 CC-BY_SA Apigee
8 Companies are rebuilding their businesses around today s digital technology CC-BY_SA Apigee
9 Digital is transforming every business Nature of Product Weightless Consulting Books Music Intermediate Cleaning Services CPG Retail 2000s Heavy Mining Food Cars B2B B2B2C Nature of Market B2C 2020s 2030s Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino CC-BY_SA Apigee
10 Digital leaders come from many industries and the list goes on from a better shoe to a better you from a brick-andmortar pharmacy to a digital onestop shop for health care consumers digital as catalyst for the fully personalized shopping experience becoming a utility platform to create a whole new ecosystem of value building IT for the new digital context from an entertainment company to a comprehensive business-to consumer digital services platform from traditional publisher to technology innovator with digital learning platform CC-BY_SA Apigee
11 Walgreens More than one refill per second via mobile devices 6x sales increase versus store only Digital loyalty program: 83M members in 12 months Connect fitness app or device to loyalty account Over 75 partner apps using QuickPrint APIs Platform for telehealth
12 Providing exclusivity through its clienteling app 500+ stores globally Detailed customer preference information for Burberry sales associates A fully personalized experience for Burberry customers Digital has been the catalyst for everything in the company. Angela Ahrendts, former CEO Burberry
13 Fast Company s #1 Most Innovative 2013 Profits up 57% 28M+ Nike+ community, 65M women connected digitally Doubling their market cap
14 Connected Experience Connected Experience Days Platform Technology Security Mediation Traffic Management Analytics ESB / Integration Data Warehouse CRM ERP Database Data Lake Years System of Record
15 Connected Experience Connected Experience Days ESB / Integration Data Warehouse CRM ERP Database Data Lake Years System of Record
16 Developers have conquered the phone with apps... Source: Developer Megatrends H1 2015, Vision Mobile CC-BY_SA Apigee
17 and are well on the way to conquering everything really! the car the home cities factories healthcare wearables CC-BY_SA Apigee
18 Every business needs a vibrant developer ecosystem internal and external CC-BY_SA Apigee
19 Developer Ecosystems Virtuous Cycle apps data platform technology developers and partners (APIs, apps, cloud, devices ) CC-BY_SA Apigee 2015.
20 The nature of apps is changing CC-BY_SA Apigee
21 Yesterday: The traditional app The value is delivered by the app itself (even when connected to a backend service) Source: Developer Megatrends H1 2015, Vision Mobile CC-BY_SA Apigee
22 Today: The companion app the value is delivered by the device the app is just the remote control Source: Developer Megatrends H1 2015, Vision Mobile CC-BY_SA Apigee
23 Tomorrow: The data app the value comes from combining all kinds of data the app processes triggers and signals across devices, sensors, and APIs Source: Developer Megatrends H1 2015, Vision Mobile CC-BY_SA Apigee
24 What do100 year old companies have? data CC-BY_SA Apigee
25 Liberating this data requires transforming this old world Value chain Delivers products That generate profit Raw materials Supplier R&D Marketing Sales Retailer Customer Systems of record Web sites Web channel CC-BY_SA Apigee 2015.
26 merging the value chain with the new reality of digital
27 platform technology R et ai le r developer ecosystems
28 liberated data + agile platform technology + vibrant developer ecosystem = platform business CC-BY_SA Apigee
29 Thank you CC-BY_SA Apigee
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