EMC s IT TRANSFORMATION Techfire Conference, Dublin 2013 1
A CFO s View Of IT An expense Line To Be Minimized Budgeting Based On Last Year s Run Rate Operated Like A Regulated Monopoly Leads To Rationing And A Focus On Maintenance 2
The Business View of IT Too Slow Too Expensive Too Restrictive Too Prescriptive To Be Avoided 3
EMC IT At A Glance INTERNAL USERS IT ENVIRONMENT BUSINESS APPLICATIONS VIRTUALIZATION 2004 24,000 5 DATA CENTERS, 960 TB STORAGE ~400 2,000 Physical Servers 2013 60,000 4 DATA CENTERS, ~13 PB STORAGE ~500 ~10,000 OS IMAGES 93% VIRTUALIZED Finalist 4
Transforming IT BEFORE Days/Months Helpdesk IT-Issued IT Flat Tax IT Silos AFTER Minutes/Seconds Self Service Choice Computing Metered Chargeback IT Services 5
Our Cloud Infrastructure Journey Infrastructure Focus Applications Focus Business Focus % VIRTUALIZED 15% 35% 50% 75% 93% IT-Owned Applications Virtualize Mission Critical Applications IT-As-A-Service 2004-08 2009-11 2012-13 6
Cloud Infrastructure Journey % VIRTUALIZED 15% IT-Owned Applications 35% 50% 70% Virtualize Mission Critical Applications Big Bets Multi-tenancy 90% Networked Storage Server Virtualization x86 Chip set Linux & Windows De-duplicated Disk Backup 2004-08 2009-11 2012+ 7
Step 1: Stop The Bleeding Business Case For Infrastructure Supporting New App Projects % VIRTUALIZED 35% 15% IT-Owned Applications Created virtualized, tiered multi-tenant hosting platform Vblock 90% Instituted virtual first policy 50% 70% Created Solution Architecture governance on-ramp to the multi-tenant platform Guaranteed RPO, RTO, Performance and Availability service levels Virtualize Mission Critical Applications Business Agility Provisioned free-of-charge (initially) 2004-08 2009-11 2012+ 8
Step 2: Heal The Patient Business Case To Expedite Legacy Infrastructure Clean-up % VIRTUALIZED 15% 35% IT-Owned Applications Swept the Floor, moving all apps to new hosting 75% platform 90% Leveraged disk based de-duplication for all backup Implemented 50% centralized management and monitoring Began metering consumption by app environment and showing back Virtualize Mission Critical Applications Business Agility 2004-08 2009-11 2012+ 9
Oracle 11i E-Business Suite Re-platform SINGLE GLOBAL INSTANCE ORACLE 11i E-BUSINESS SUITE 70+ APPLICATION TIERS 8.8 BILLION R O W S O F D A T A 12TB DATABASE 80K I O P S 52M TRANSACTIONS PER DAY 10g R2 ORACLE DATABASE Note: Based on EMC IT internal estimates 10
Virtualize Mission Critical Applications BEFORE Sun Fire E25K UltraSPARC IV 224 Cores 80% CPU Utilization Solaris 10 Symmetrix DMX-3 AFTER VCE Vblock Intel Nehalem 128 Cores 10% CPU Utilization VMware/Linux Symmetrix VMAX Note: Based on EMC IT internal estimates 11
Built For The Future 10X PERFORMANCE O P E N S C A L A B L E $7 COMPUTING 60% MILLION SAVED P L A T F O R M PRODUCTIVITY GAINS Note: Based on EMC IT internal estimates 12
Productivity Benefits Of Our Journey 12PB Storage Growth 8000 O/S Image Growth ~Flat Headcount Expense Infrastructure Labor Expense 2004-08 2009-10 2011-2012+ O/S Images TB Storage 13
IT-As-A-Service O P T I M I Z I N G I T PRODUCTION AGILITY F O R B U S I N E S S CONSUMPTION 14
Transforming Into A Service Provider A NEW IT BUSINESS MODEL Service Oriented Market Driven P & L Focused Broker & Builder ENABLING TECHNOLOGY Private, Hybrid, Public Cloud End-To-End Automation Financial Transparency Self-Service Capabilities DNA, SKILLS, ROLES & ORGANIZATION Front Office Capabilities Service Accountabilities Technology Breadth Industrialized Operations 15
Preparing Our People Agents Of Change Bridge The Silos IT As A Broker Multi-Faceted New Job Families New Skills & Roles 16
EMC Proven Professional Certifications CLOUD ARCHITECT DATA CENTER ARCHITECT DATA SCIENCE Enroll today http://education.emc.com/cis 17
Cost & Agility Trends Infrastructure Focus Application Focus Operations Focus 90 Days 80 Days 60 Days 40 Days 30 Days 40% 42% Percentage of IT Spend On New Capabilities versus Keeping the Lights On 25% 7 Days 20% 20% 21% 23% ~1 Day Approximate Time To Provision Application Environments 2004-08 2009-11 2012-13 18
EMC s IT Transformation Summary 93% ~1 O S I M A G E S VIRTUALIZED D A Y T O PROVISION O V E R A L L I T CHARGEBACK FROM 54% TO 89% IT INVESTMENTS 42% VS. L IGHTS O N FROM 23% TO IN 4 YEARS E N T E R P R I S E VS. FUNCTIONAL P R O J E C T S FROM 40% TO 76% IN 4 YEARS Note: Based on EMC IT Internal Estimates 19
What s Next? Ubiquitous Automation Exploit Big Data Move Up The Stack Transform Our Business Engagement 20
EMC IT PROVEN Customer Briefings CIO Roundtables White Papers Case Studies Presentations Blogs www.emc.com/emcitproven 21