LOUD HE JOURNEY TO YOUR. Fernando Miranda UIG Sales Manager EMC Portugal. Lisboa, 2 Novembro de 2011
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1 CCELERATE HE JOURNEY TO YOUR LOUD Fernando Miranda UIG Sales Manager EMC Portugal Lisboa, 2 Novembro de 2011 Copyright 2010 EMC Corporation. All rights reserved. 1
2 Why? Copyright 2010 EMC Corporation. All rights reserved. 2
3 IT Pain Points 1. Budget Dilemma 2. Data Explosion Copyright 2010 EMC Corporation. All rights reserved. 3
4 I.T. BUDGET DILEMMA 73% Maintain 27% Invest Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 20 Copyright 2010 EMC Corporation. All rights reserved. 4
5 IT Pain Points 1. Budget Dilemma 2. Data Explosion Copyright 2010 EMC Corporation. All rights reserved. 5
6 The Digital Universe IN 2010 THE DIGITAL UNIVERSE WAS.2 ZETTABYTES 1,200,000,000,000,000,000,000 Copyright 2010 EMC Corporation. All rights reserved. 6
7 N A DECADE THE DIGITAL UNIVERSE WILL BE 35 ZETTABYTE 35,000,000,000,000,000,000,000 Copyright 2010 EMC Corporation. All rights reserved. 7
8 The Digital Universe IN 2011 THE DIGITAL UNIVERSE 300 QUADRILLION FILE 300,000,000,000,000,000 Copyright 2010 EMC Corporation. All rights reserved. 8
9 90% OF THE DIGITAL UNIVERSE IS UNSTRUCTURED Copyright 2010 EMC Corporation. All rights reserved. 9
10 In This Decade 190M 19M SERVER VOLUMES WILL INCREASE 1000% Server Volume Increase Source: 2011 IDC Digital Universe Study Copyright 2010 EMC Corporation. All rights reserved. 10
11 All Of This Will Happen While 22M 15M WORLDWIDE IT STAFFING WILL INCREASE LESS THAN 50% IN THIS DECADE WW IT Staffing Rate of Increase Source : 2011 IDC Digital Universe Study Copyright 2010 EMC Corporation. All rights reserved. 11
12 And, In Addition To Addressing These Pain Points We Must Assure Greater EFFICIENCY CONTROL AGILITY CHOICE Copyright 2010 EMC Corporation. All rights reserved. 12
13 Enter The Cloud. Copyright 2010 EMC Corporation. All rights reserved. 13
14 Waves Of Change PC / Microprocessor Networked / Distributed Computing Cloud Computin g Mainframe Minicomputer Copyright 2010 EMC Corporation. All rights reserved. 14
15 Three Phase Journey To The Private Cloud IT PRODUCTION Lower Costs BUSINESS PRODUCTION Improve Quality Of Service IT AS A SERVICE Improve Agility Percent virtualized Platinum Gold Phase 1 IT-Owned Applications Phase 2 Mission-Critical Applications Phase 3 Run IT As A Business Copyright 2010 EMC Corporation. All rights reserved. 15
16 The Journey To Your Cloud Enterprise IT Has Many Problems Enterprise IT Complex Expensive Inflexible Siloed Copyright 2010 EMC Corporation. All rights reserved. 16
17 The Journey To Your Cloud The Public Cloud Has Broad Appeal Enterprise IT Public Cloud Complex Expensive Inflexible Siloed Simple Low Cost Flexible Dynamic Copyright 2010 EMC Corporation. All rights reserved. 17
18 The Journey To Your Cloud: Infrastructure Private Cloud Is A Logical First Step Enterprise IT Private Cloud Public Cloud Complex Trusted Expensive Controlled Inflexible Reliable Secure Siloed Simple Low Cost Flexible Dynamic Infrastructure 70% Will Spend More On Private Cloud through 2012 GARTNER DATA CENTER CONFERENCE 2009 Copyright 2010 EMC Corporation. All rights reserved. 18
19 Service Providers Create New Options Enterprise IT Private Cloud Public Cloud Infrastructure Transformation Service Provider Copyright 2010 EMC Corporation. All rights reserved. 19
20 Hybrid Cloud = Private Cloud + Public Cloud Infrastructure Transformation Automated Hybrid Cloud Infrastructure Private Public Copyright 2010 EMC Corporation. All rights reserved. 20
21 Virtualize Mission Critical Applications Application Transformation Infrastructure Transformation Automated Hybrid Cloud Infrastructure Private Public Copyright 2010 EMC Corporation. All rights reserved. 21
22 Build New Applications New Application Platform Application Transformation Infrastructure Transformation Automated Hybrid Cloud Infrastructure Private Public Copyright 2010 EMC Corporation. All rights reserved. 22
23 Access Application From Any Device End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Transformation Automated Hybrid Cloud Infrastructure Private Public Copyright 2010 EMC Corporation. All rights reserved. 23
24 Deliver IT-As-A-Service Define Service Catalog, Publish To Self-Service IT Portal SLA Driven Management Availability Security Performanc e Cost Application Service Catalog Infrastructure Service Catalog VMware vcloud Director EMC UIM 99.99% High 0.2ms $500K Platinum Gold Silver Bronze Service Catalog Self -Service IT Portal Copyright 2010 EMC Corporation. All rights reserved. 24
25 Atmos 2.0 Improved Performance. Global Protection. Expanded Access. Copyright 2010 EMC Corporation. All rights reserved. 25
26 A New Approach for Distributed Big Data L.A. BOSTON LONDON L.A. BOSTON LONDON Storage islands Disparate systems Manual administration One tenant, many systems IT provisioned storage Single storage pool Single system across locations Automated policies Many tenants one system Self-service access Copyright 2010 EMC Corporation. All rights reserved. 26
27 Introducing EMC Atmos EMC Atmos is a purpose built cloud storage services platform. Atmos technology is designed to store and manage petabytes of information and billions of objects across multiple geographic locations as a single system. Atmos can be used as data storage for multiple customers and multiple custom or packaged applications using either a REST or SOAP data API. It presents a single unified namespace or object-space, stores information as objects (files + metadata), and manages information by user or administrator-defined policies Copyright 2010 EMC Corporation. All rights reserved. 27
28 EMC Atmos Efficiently store and manage distributed Big Data APP 3 A single system across locations Scales-out seamlessly Automates data placement, protection, and service Easy access across networks and platforms Metering and self-service across tenants NEW YORK U.K. Copyright 2010 EMC Corporation. All rights reserved. 28
29 EMC Atmos Cloud Storage Portfolio GeoDrive for Windows and Linux User or application access Installs on Windows or Linux Atmos Cloud Delivery Platform Software Software to deliver storage-as-a-service Enables metering and self service APP / USER STORAGE ACCESS STORAGE-AS-A-SERVICE Atmos Atmos cloud storage software Software/hardware appliance Scale out architecture ATMOS CLOUD Atmos Virtual Edition Software Atmos cloud storage software-only Runs in VMware ESX environment Copyright 2010 EMC Corporation. All rights reserved. 29
30 Atmos and Atmos Cloud Delivery Platform A Turnkey Storage-as-a-Service Solution Atmos Cloud Delivery Platform Metering Module Web Service APIs Namespace/Multi-tenancy/ Policies/Data Services Billions of objects, exabytes of capacity, multiple sites Atmos Hardware Industry-standard servers/storage Atmos Software Portal File Services Atmos Virtual Edition VMware vsphere and VMware-supported servers/storage Traditional or web scale access/management Web (REST/SOAP) and file services (IFS) Unlimited namespace with rich metadata Multi-tenant secure isolation and metering Operational efficiency Global web-based administration console Policy-driven content management Advanced options for network management Elasticity and massive scalability Management across sites with minimal overhead Exabyte-scale, scale-out object storage available as an appliance or virtualized software Self-service storage Metering for billing/chargeback; end-user portal Copyright 2010 EMC Corporation. All rights reserved. 30
31 Atmos Cloud Delivery Platform Makes The IT Process More Transparent Infrastructure Administrator Provides self service storage Tracks utilization for chargeback Tenant Administrator Controls service user access Has insight into utilization Service User Gets storage in minutes Has insight into utilization Administrator Administrator Metadata Application Object Firewalls, Load Balancing Atmos Cloud Delivery Platform Interactive Portal Metering API Metering Module Management API Data API Atmos Copyright 2010 EMC Corporation. All rights reserved. 31
32 Atmos GeoDrive: Windows Access Windows 7 Windows XP Windows Vista Content in the Cloud in one minute Supports end users and applications WAN or LAN friendly Caching, compression, encryption Easy to roll out, install, configure LOS ANGELES NEW YORK LONDON ATMOS CLOUD Copyright 2010 EMC Corporation. All rights reserved. 32
33 Best Protection For Distributed Big Data SITE 2 SITE 3 SITE 2 SITE 3 SITE 1 ATMOS CLOUD SITE 4 SITE 1 ATMOS CLOUD SITE 4 Before 4 locations / 4 copies One copy in each location for full availability from any site After 4 locations / 1.3 copies <40 ms latency Automated Policy Node, Cabinet & Datacenter Resiliency (99.999) Copyright 2010 EMC Corporation. All rights reserved. 33
34 Atmos Developer Network Provides tools and advice for building Atmos-powered apps Sample code, technical resources, FAQs, and documentation Atmos SDK Language bindings: Java,.Net, ios, PHP, Flex, Ruby, Python, Javascript, C Proxies: WebDAV Platform connectors: Drupal Demonstration Tools AtmosFox (Firefox plug-in), Atmos.fm, Atmos isafe Copyright 2010 EMC Corporation. All rights reserved. 34
35 Cloud Storage Services Breakout IDC Cloud Storage Services: Basic and Advanced $ Millions Continuity Archiving Backup/file sharing Basic Copyright 2010 EMC Corporation. All rights reserved. 35 Source: IDC #223396
36 Integrated Partner Solutions Extend your Storage Needs Custom Applications Archive to the Cloud SourceOne Cloud Backup and Recovery NetWorker Content Management and Collaboration DCTM File Tiering Medical Imaging Archive Cloud Tiering Appliance DiskXtender Mobile and File Sync and Share Server Gateway WAN Optimization and Fast File Transfer Copyright 2010 EMC Corporation. All rights reserved. 36
37 VBLOCK Accelerates The Journe Copyright 2010 EMC Corporation. All rights reserved. 37
38 VBLOCK SHARED CONVERGED VIRTUAL INFRASTRUCTURE By Industry Leaders Applications & VMs Customer 1 Customer 2 Virtualization Management Storage Compute Network 2011 VCE Company LLC, All rights reserved. Copyright 2010 EMC Corporation. All rights reserved. 38
39 THANK YOU Copyright 2010 EMC Corporation. All rights reserved. 39
40 Archive to the Cloud with EMC File Management Appliance and Atmos Tier 1 or 2 Objects read/ write to Atmos Retrieve Archive Clients IP Network EMC Atmos Internal Content Cloud Atmos-Powered External Content Cloud Challenge U S E C A S E File Management Appliance Complexity Multiple siloed archive solutions Growth Static file system content = fastest growth Cost Increasing management and storage cost Solution Single, massive global archive cloud tier Policy-based SLA management seamless FMA integration Centralized web management Federate to external cloud Firewall Benefits Reduced TCO Improve efficiency (many:1) Touch-free Information Lifecycle Management Ability to gradually move to OPEX model (external cloud) Copyright 2010 EMC Corporation. All rights reserved. 40
41 Accelerate Enterprise Microsoft SharePoint with Atmos Web Front End with SharePoint Metadata in SQL Server SQL Server 2008 Objects read/write EMC Atmos Internal Content Cloud Atmos-powered External Content Cloud Firewall End Users Challenge Application Server Index Server Massive SharePoint growth and increased CAPEX and OPEX to support it Poor SharePoint performance because of SQL bloat Missed backup windows Solution Single cloud with multi-tenancy Policy-based information management Compression and Spin Down Centralized management across multiple tenants Benefits Improve performance by eliminating up to 95% of SQL bloat Improve efficiency with less handson administration Ability to gradually move to OPEX model (external cloud) U S E C A S E Copyright 2010 EMC Corporation. All rights reserved. 41
42 Back Up to the Cloud with EMC NetWorker and Atmos Virtual Tape Library Storage Server EMC Atmos Internal Content Cloud Atmos-Powered External Content Cloud Backup Server Backup Clients Firewall Challenge Increasing backup costs and filled nearline capacity Expensive offsite tape solution for disaster recovery Unreliable and lengthy tape restores Solution Disk to disk to cloud (fast on-premises backup and clone to offsite) Single internal cloud for backup management Highly scalable and accessible Controlled distribution of backup content Benefits Reduced TCO over offsite tape disaster recovery solutions With external cloud, no second customer site is needed Improve efficiency with less handson administration Ability to gradually move to OPEX model (external cloud) U S E C A S E Copyright 2010 EMC Corporation. All rights reserved. 42
43 Atmos: Enterprise Wide View Copyright 2010 EMC Corporation. All rights reserved. 43
44 Atmos Architecture and Topology Apps/Bindings/OS.NET Java C FX PHP Mac Windows Linux Web Application File Share File NetWorker File Management Backup Share Appliance Archive Access Hardware Software Web Services Atmos Object API Policy Engine Data Services Los Angeles File System REST SOAP CIFS NFS IFS Tenant 3 REST NFS Tenant 1 Tenant 2 New York REST REST TCP/IP TCP/IP TCP/IP London CIFS Federated Copy Atmos-Powered Cloud Service Copyright 2010 EMC Corporation. All rights reserved. 44
45 Trust In The Cloud Identity Protection And Verification Data Loss Prevention Security Management (Event Management, Forensics) Governance, Risk, Compliance vshield vedge Copyright 2010 EMC Corporation. All rights reserved. 45
46 Atmos Deployment Models Purpose-built hardware Standard components factory configured, racked, and cabled Flexible, cost-effective service model/user-serviceable Optional high availability and redundancy; 30 drives per 3U drawer Software on VMware Certified with EMC Unified Storage (NFS, FC, iscsi); VMware-supported servers and third-party storage WS2-120 WS2-240 WS2-360 Atmos Virtual Edition Small/Medium Compute Dense Compute Capacity Flexibility Intel Xeon 5500 Nehalem Micro architecture 2 TB low-power SATA drives (lower power per BTU at two-times capacity) VMware vsphere NFS/FC/iSCSI Storage 1:15 servers-to-disks 1:15 servers-to-disks 1:60 servers-to-disks Starts at 10 TB 60 TB cloud entry point Up to 480 TB per rack Up to 720 TB per rack Up to 960 TB per site Up to 240 TB per rack Copyright 2010 EMC Corporation. All rights reserved. 46
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