The Big Bang: cloud resiliency and the data explosion

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1 Deborah Orr, Forbes Insights Analyst Daniel Witteveen, Director, IBM Cloud Managed Backup and Data Virtualization 03/23/2015 The Big Bang: cloud resiliency and the data explosion 2015 IBM Corporation Agenda The market dynamic in the era of cloud The resiliency challenge in the era of cloud The resiliency opportunity in the era of cloud 1

2 o BIG BANG IMAGE *IDC, The Digital Universe of Opportunities, April 2014, 2 The market forces and always on expectations are altering clients business and require a shift to Enterprise Hybrid IT models this is driving the growing need for an agile and resilient foundation Security 75 % of mobile apps will fail basic security tests through Resiliency Cloud 55 % of CIOs will source all their critical applications in the cloud by Analytics Social business 8 % of end users are completely satisfied with the speed of IT s response to their needs and requirements 5 Mobile / IoT 180B+ devices will be permanently or intermittently connected by the end of the decade 3 2.5B Gigabytes of new data generated every day. ~1 trillion connected objects and devices on the planet generating data on ) Gartner, Predicts 2014: Cloud Computing Affects All Aspects of IT, 4 December 2013; 2) Gartner, Predicts 2014: Big Data, 20 November 2013; 3) Gartner, Predicts 2014: Infrastructure Services Must Productize or Die, 20 December 2013; 4) Gartner, Predicts 2014: Mobile Security Won t Just Be About the Device, 22 November 2013; 5) IDC, Collaboration in the Age of Big Data, April 2014, #

3 The world is becoming increasingly connected; the growing number of devices are creating unthinkable amounts of data Data is the new natural resource. Information of overwhelming size, diversity and complexity big data exists everywhere. 2.5 billion gigabytes of new data is generated everyday 1 1 trillion connected objects and devices on the planet generating data on Four-fifths of the world s data is unstructured: audio, video, radio-frequency identification (RFID), blogs, tweets all represent new areas to mine for insights 1 88 percent Transactions 73 percent Log data 57 percent s 43 percent Social Media 38 percent Audio 34 percent Photos and video Internal data source External data source 1 IBM Annual Report, The large volume of unstructured data streaming in from social and mobile networks is giving rise to new systems of business engagement Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. 1 By 2016, 50 percent of large organizations will have internal Facebook-like social networks, and that 30 percent of these will be considered as essential as and telephones are today. 2 Mobile applications are often a vehicle for cognizant computing, in which the data gathered through the use of the apps and the analytics around it are becoming more important in both volume and value. 3 1,2 Gartner Press Release, January 29, 2013, 3 Gartner Press Release, January 22,2014 5

4 Both IT and business processes are being transformed into digital services the cloud 85 percent of new software is now being built for the cloud. 1 The demand for consumability, accessibility and security are driving many businesses to adopt the cloud. As with all new technology, the risks and threats associated with cloud computing are also new. Emerging data protection laws and regulatory standards from authorities including the International Organization for Standardization (ISO) emphasize the need for better ways to build resiliency within your cloud. 1 IBM Annual Report, The era of cloud is driving opportunities for new business models and revenue streams, and availability to data, assets and infrastructure has become the lifeblood of today s business downtime often has serious repercussions 7

5 With little tolerance for downtime, a mandate for an resilient, always-on enterprise is clearer than ever In a recent study by the Enterprise Storage Group, they asked companies how much downtime their operations could tolerate. 71 percent reported that they could only tolerate between 15 minutes and 3 hours of downtime and 8 percent reported that no downtime was tolerable. 1 30% 25% 20% Amount of downtime organization can tolerate 28% 22% 21% 71% tolerance for 3 hours or less 15% 10% 5% 8% 11% 9% 1% 0% No downtime Up to More than 15 1hour to less 3 hours to less 10 hours to Don t know ever 15 minutes of minutes but than 3 hours of than 10 hours 24 hours of downtime less than 1 downtime of downtime downtime hour of downtime 1 The Enterprise Strategy Group Inc., Aversion to downtime is amplified by cost implications the more severe the incident, the more costly it is for an enterprise Minor event Moderate event Substantial event Lasts 19.7 minutes Lasts about 2 hours Lasts about 7.5 hours Costs $52,646 per minute Costs $38,069 per minute Costs $30,995 per minute Total costs* $1,046,454 Total costs* $4,257,357 Total costs* $14,255,468 69% chance of happening* 37% chance of happening* 23% chance of happening* *over the next 24 months 9 Source: Ponemon Institute, The economics of IT risk and reputation

6 Breaches affect organizations large and small, across industries *May be counted differently by different sources 10 Source: How a crisis can cascade What would it mean to your business if your system was out for more than a week? What would it mean if your website was down for a day? What would it mean if you lost access to software to run your back office? What would it mean if any of your systems were inoperable because of data destruction? What would it mean if you had to stop production or disrupt operations? 11

7 IBM Resiliency Services: Always there, in an always-on world IBM views our clients business across all of layers of the enterprise to provide fully integrated, end-to-end resiliency that is built-in, not bolted-on Strategy and vision IBM Resiliency Services Framework Organization Processes Applications Data IT Infrastructure Facilities IBM resiliency consulting IT Facilities Design and Construction IBM managed resiliency IT Facilities Consolidation & Relocation IBM high availability IBM cloud resiliency IT Facilities Cabling & Connectivity IBM infrastructure recovery IBM backup and restore IBM infrastructure recovery Data Center Facilities Operations & Management Legend Consulting services Project based services Cloud services Managed or hosted services 12 IBM Resiliency Services: Always there, in an always-on world New cloud capabilities bridge that cost vs. risk gap and enable new way to achieve always-on resiliency Seconds High cost Recovery objectives (RTO) Minutes Hours Cloud-based resilience is enabling? always-on Asynchronous replication Synchronous replication Disk recovery Days Tape recovery Low cost High Medium Potential losses over time (RPO) Low 13

8 IBM Resiliency Services: Always there, in an always-on world There are many challenges associated with traditional disaster recovery methods Identical hardware required for recovery Costs are doubled, complexity is increased Accurate configuration information is critical Site A Site B Idle hardware Standby hardware is needed for faster recovery time objective Servers that need repurposing at time of disaster are labor intensive and time consuming Slow, complex recovery process Different solutions for different availability tiers Separate procedures for system and data disks Separate procedures for desktop PCs Multistep recovery processes Configure hardware Install OS Configure operating system (OS) Install backup and restore agent Start Singlestep automatic recovery 14 IBM Resiliency Services: Always there, in an always-on world For examples, virtualizing data in the cloud can deliver near-zero RPOs and RTOs 15

9 IBM Resiliency Services: Always there, in an always-on world Disaster recovery as a service uses cloud resources to improve availability 16 IBM Resiliency Services: Always there, in an always-on world Or moving data backup to the cloud can eliminate dependence on tape and speed recovery Customer location Customer data center Enterprise data protection Distributed data protection IBM cloud data center Cloud Managed Backup service platforms 17 Web portal IBM operations center Around-the-clock monitoring and management

10 IBM Resiliency Services: Always there, in an always-on world Key design considerations when defining a Cloud approach for resiliency Access to Resources : Active or Acquired What is the availability at time of declaration? Application Enablement: Automated or Manual Who and how will the applications be recovered? Data Protection: Synchronized or Scheduled Pricing Method: Subscribed or Consumption How will the data be made available for recovery? What is the mechanism for paying for services? Cloud Design Principles Network Access: Direct or Internet How will Users access the recovery site? Recovery Execution: Fully Managed or D I Y Who will support the effort both daily and at TOE? Security: Physical or Logical Technology Footprint: Dedicated or Shared What level of security is adequate for audit? Is multi user access acceptable for resiliency operations? 18 IBM Resiliency Services: Always there, in an always-on world Resiliency that is embedded into your enterprise can provide significant cost efficiencies, returns on investment and competitive advantages. The right business resiliency strategy can help you: Mitigate risk Avoid the costs of downtime, brand damage and market share lost to competitors, and reduce the financial impact from business disruptions. Protect brand and revenue Avoid the costs of downtime, brand damage and market share lost to competitors and reduce the financial impact from business disruptions. Properly assessing the threats to your IT infrastructure, their potential business impact and your tolerance for risk can help you plan a realistic strategy. Protect capital Analyzing cost trade-offs can help you avoid unnecessary investments. Reduce costs Resiliency solutions can help protect you from failed restores and lost data. Improve service You can better align a resilient infrastructure to the needs of your business to maintain service level agreements based on your tolerance for risk. Increase Confidence A fully implemented, fully validate program greatly increases your ability to respond without a second thought at time of need IBM Corporation

11 IBM Resiliency Services: Always there, in an always-on world Thank you! Deborah Orr Contributor, Forbes Insights Daniel Witteveen Director, IBM Cloud Managed Backup and Data Virtualization linkedin.com/in/danielwitteveen 20 Appendix Stop by the IBM booth and receive your copy of The Big Bang white paper! 21

12 Next Step Your path to ensuring resiliency in the era of cloud IBM s Business Continuity Index can help you assess your resiliency readiness Since its launch in 2011, the IBM Business Continuity Index has been completed by organizations all over the world, enabling them to rate the performance and maturity of their business continuity programs against peer organization The questionnaire has 25 multiple choice questions, and takes about 30 minutes to complete. When completed, the results will be shown on screen, and you will have the opportunity to have your results ed to you. The results page also provides information and guidance on the next steps that you may want to consider when developing a robust risk management strategy for your business. 22

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