Innovative Campaigns from Leading Retailers

Innovative Campaigns from Leading Retailers

Retail + Email Email marketing campaigns have been a core channel for retail brands for years. They ve driven sales, loyalty programs, and been a huge source of revenue. But, at the same time, many brands have failed to evolve. Today s email marketing technology allows for new and exciting innovations; geo-targeting, weather-targeting, device detection, and personalization are all ways that brands can improve the customer experience in the inbox. To show off exactly how companies are benefitting from this kind of technology today, we thought we d gather 15 examples of next-gen retail email campaigns to inspire any company looking to take email marketing to the next level.

1. Ace Hardware Ace wanted to increase the engagement of their birthday series email by offering customers a discount at local stores. In this email, both the name and creative were personalized.

2. Bass Pro Shops To celebrate Veteran s Day and thank American Veterans Bass Pro Shops partnered with AMVETS on a social media campaign. For every 10 tweets or Facebook shares, Bass Pro Shops made a donation to the charity. This email featured a live social feed, which encouraged subscribers to engage and give back. The #REELTHANKS campaign generated over 1,500 tweets and 4,000 Facebook shares. Using Movable Ink Bass Pro Shops increased click through rates by 23%, transactions to click rate by 53%, and mobile email click rate by 28.5%.

3. Lancome Lancome wanted to display the latest deals in the email, so the brand built an email that showcased the products in real-time. Because the most recent products were automatically pulled into the email straight from their website, it saved the email team s time and created a great experience for subscribers.

4. Matrix Matrix Salon used geo-targeting to show the closest distributors to email recipients. This practice can help drive people to brick-and-mortar locations, which is especially important when customers need products right away.

5. Dunkin Donuts Dunkin Donuts leveraged an API integration that showcased the latest Twitter and Instagram photos tagged with #DDPerksLove. By emphasizing user-generated content, Dunkin Donuts created a self-generating customer testimonial machine that both entertained customers and built loyalty for the brand.

6. Finish Line Finish Line showed a real-time rewards balance within a sales email and prompted recipients to make the most of their points. By making customers more aware of their latest balance, Finish Line encouraged participation in their loyalty program.

7. Sprint During a recent sale, Sprint customized the email content depending on the recipient s device. This way, the brand could send much more targeted offers to users; if recipients opened the email on an Android phone, they were shown offers for newer phones. If the email was opened on a tablet, the email offered a new tablet promotion.

8. Abercrombie & Fitch By using device detection in this email, Abercrombie & Fitch targeted customers who opened emails on a mobile device with a SMS text-based offer.

9. Soma Soma used geo-targeting to show the closest store to the recipient when they opened their email. Again, this can help drive customers to nearby stores to redeem coupons and participate in in-store sales.

10. Eastbay Eastbay brought in live Instagram content to make their emails more engaging. The brand displayed dynamic content within the email and showed off the products in action.

11. ivivva Clothing brand ivivva used geo-targeting to display the showroom that was closest to the recipient at the moment of open, along with weather-targeting to display the right hero image at the top of the email. No one wants to be reminded of warm, sunny days when it s freezing outside.

12. TeeOff TeeOff.com wanted to promote nearby available times to subscribers. They integrated tee time data to display available tee times nearby, or at their preferred location in the upcoming days. When the subscriber clicked on an available time, they were taken to a landing page to book their round of golf. The email updated with available inventory in real time so it was always relevant, keeping golfers just one click away from booking their next round.

13. American Eagle American Eagle used device targeting to prompt downloads of their app. By showing the right app and deep-linking to the device s correct app store in each mobile email, the brand achieved a 231% spike in clicks to download the app from mobile users.

14. Saks Saks launched a contest across Instagram to encourage people to take selfies in the brand s new biker jacket. The company then pulled the live Instagram feed into their email to engage email subscribers and further fuel participation.

15. Allen Edmonds Allen Edmonds used weather-targeting technology to ensure that the sale was more targeted depending on the recipient s current climate. By showing recipients in less than 40 degree weather winter booths, and those in over 40 degree weather rain gear, they made their emails relevant to each and every customer. They saw a 300% increase in click-through rates.

Founded in 2010, Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual customer. More than 250 innovative brands including The Wall Street Journal, ebay, Finish Line, and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with an office in London. Getting Started Want to learn more about how to take your retail email campaigns to the next level? Get in Touch! contact@movableink.com 1-800-270-6033 movableink.com blog.movableink.com pinterest.com/movableink twitter.com/movableink