진화하는 기업형 모빌리티 애플리케이션 06. 2014 모토로라솔루션코리아 박 현
AGENDA 1. WIRELESS IS EVERYWHERE 2. INTELLIGENT WLAN ARCHITECTURE 3. WLAN APPLICATIONS & ANALYTICS 4. ATLS
WIRELESS IS EVERYWHERE!! FORECAST ANNUAL GROWTH RATE OF 25% FOR WI-FI PRODUCTS 1 EQUIPMENT UNIT SHIPMENTS PREDICTED TO REACH 10 BILLION IN 2014 2
WE HAVE ENTERED THE AGE OF THE CUSTOMER
NEED FOR CAPACITY Device Explosion IT Agility Intelligent Infrastructure Big Data. the explosion of mobile devices and the uptake of enterprise mobility applications continue to be top of mind for enterprise IT in terms of driving WLAN infrastructure growth Millions Core Internet Billions Fringe Internet Trillions Internet of Things growth in the global installed base of wirelessenabled devices used in wireless LANs (WLANs), forecast to increase by a 28% compound annual growth rate (CAGR) from 2012 through 2017 2000 2010 2020
Data Capacity NEED FOR 5G WLANS Applications Web Conferencing Storage Video Streaming Device Explosion
LAPTOPS TABLETS SMARTPHONES TECHNOLOGY INTRODUCTION 802.11n x 3 = 802.11ac 20 MHz 40 MHz 20 MHz 40 MHz 80 MHz Single Stream 75 150 87 200 433 Two Streams 150 300 173 400 867 Three Streams 225 450 289 600 1,300 Mbps
UNLEASHING OPTIMAL 5G WLAN Super CAPACITY Up to 160 MHZ Wide Channels Super SPEED 6.77Gbps, 256QAM, 5/6 code rate *1.3 GBPS 802.11AC + 450 MBPS 802.11N Infrastructure MODULARITY Ambient Sensors, Video modules, LTE, INTELLIGENT Infrastructure Advanced analytics & Location
INTELLIGENT WIRELESS LAN INFRASTRUCTURE
WiNG 5 WIRELESS LAN ARCHITECTURE EVOLUTION LEAD BY MOTOROLA INDEPENDENT STANDALONE HUB AND SPOKE CENTRALIZED WiNG DISTRIBUTED Virtual, private, public cloud FIRST WIRELESS LANS COST EFFICIENT 802.11a/b/g WLAN BETTER QUALITY OF EXPERIENCE MOBILE DATA ACCESS NETWORK OF CONVENIENCE FILLED NEED FOR LARGER SCALE AFFORDABLE NETWORKS MORE ROBUST, AFFORDABLE WAY TO HANDLE HIGHER NETWORK DEMAND LIMITED MOBILITY DIFFICULT TO MANAGE LIMITED SECURITY LIMITED 11n SCALABILITY BOTTLENECK AT WIRELESS CONTROLLER LIMITED SECURITY/QoS AT THE EDGE NO BOTTLENECKS SCALABLE 802.11n VoIP AND VIDEO RELIABILITY SECURITY AT THE EDGE MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. 2010 Motorola, Inc. All rights reserved. PAGE 11
MOTO 5G WLAN OPTIMIZING CONVERGENCE DATA DATA NETWORK OPERATIO NS CENTER WiNG 5 MANAGEMENT ANALYTICS 5G WiNG INFRASTRUCTURE MEGA CAPACITY MEGA SERVICES RF CONVERGANCE INTELLIGENCE Millions, Billions, Trillions Location, BYOD, Media, WAN Opt. BT/Zig., LTE, Video Analytics Optimal Experience Optimal Intelligence C O S T O P T I M I Z A T I O N Optimal Uptime
INTELLIGENT INFRASTRUCTURE BUILT ON PROVEN WING OS FOUNDATION WiNG Core Networking Services Zero Touch Provisioning Capacity Controls Gap Free Security NX 9500 Services Platform Real Time Troubleshooting 1 Security & Compliance 2 Network Performance AP Domain Manager Internet Controller Domain Manager 3 Guest Access & BYOD 4 Location Services NOC Controller Local Controller Hierarchical Virtual Controller Cloud 5 Rich Analytics Site-survivable Services at the Edge with All Deployment Models
1 SECURITY & COMPLIANCE Powerful Detection Engine with minimum false positives Internet Intrusion Prevention: 250+ Threats Detected Rogue Elimination Compliance Rogue AP Reporting Users Server Misconfigured AP Hacker in Parking Lot Man in the middle attacks prevented Rogue AP Eliminated Misconfigured AP Identified & Reconfigured Users Prevented From Connecting to Neighboring Networks
2 NETWORK PERFORMANCE IMPROVE AVAILABILITY AND INCREASE PERFORMANCE CENTRALIZED WLAN TROUBLESHOOTING Past HISTORICAL BASELINING Present REAL-TIME TROUBLESHOOTING Future PROACTIVE PREVENTION IMPROVE wireless availability and reduce network downtime REDUCE operational costs associated with wireless performance and maintenance RESOLVE 70% of wireless trouble tickets via remote management IMPROVE OPERATIONS
3 SECURE ACCESS & BYOD PROVIDE ACCESS TO BILLION OF DEVICES ON-BOARD & ACCESS PRIVILEGES WI-FI CONTROL & APPLICATION EXPERIENCE NAC & MDM Secure access enrollment system WiNG 5 role based firewall WiNG5 Smart-RF Capacity controls at the network edge Caching solutions Motorola MDM: SOTI Partner Ecosystem NAC: Forescout, Packetfence, Bradford 1 2 3 Flexible Onboarding Comprehensive Device Profiling Solution To Address BYOD Issues With Various Authentications SECURE GUEST ACCESS EMPLOYEE / VENDOR BYOD Intranet
4 LOCATION SERVICES BUILT IN INFRASTRUCTURE INTELLIGENCE PROXIMITY Detect customers on premises with Geofencing and Wi-FI Rule Based Push Welcome, Coupons, Specials PRESENCE Inside the 4 walls and department level using Wi-Fi triangulation Marketing logic drives promotions, increases per customer revenue PINPOINT Location to within +/- 4 feet Quantify Value of Shelf Space Based on Location in Store Identify Customer Flow and Congestion WI-FI BASED ENABLEMENT OF REAL-TIME CUSTOMER ENGAGEMENT COMBINED WITH ANALYTICAL DATA AND VISUALIZATIONS TO IMPROVE ENGAGEMENT EFFECTIVENESS
5 RICH ANALYTICS BIG DATA INTELLIGENCE WEB ANALYTICS Type of Device and Device OS Top URLS & Search terms New Users and Repeat Users LOCATION ANALYTICS Track Detailed Statistics About Device Activity Find Where Devices Go in the Environment View Historical Patterns VIDEO ANALYTICS Surveillance Planogram Compliance Stock Management Locationing R E S T API FOR 3 RD PARTY APPLICATIONS
WLAN APPLICATION & ANALYTIC
END-TO-END SOLUTION FOR CUSTOMER ENGAGEMENT DEVICE LOCATION INFORMATION Cloud Based Location Software REST API Analytics Notifications Tag Management CRM Systems POS Systems Workforce Management REAL TIME CONTEXTUAL/PERSON ALIZED INFORMATION AT THE POINT OF DECISION PARTNER SOLUTIONS : SEARCH/NAVIGATION OFFER/CAMPAIGN & CONTENT MANAGEMENT
UNIFIED PRESENCE SERVICE PRESENCE FEATURES: Awareness of Device on Premises BLE based WiFi based Presence Analytics Repeat vs New Users Dwell time Store Ranking Users / Dwell Time Category Engagement REACT TO DEVICES ENTERING OR LEAVING THE ENVIRONMENT
PRESENCE EXAMPLE 3 ADSP Customer Enters 1 Wi-Fi Signal Detected 2 5 Event Sent 4 Event Handler Customer
UNIFIED POSITION TRACKING POSITION TRACKING FEATURES: Calculates Device Location Track Any BLE / Wi-Fi Device Individually Higher Granularity of Location Proximity and Regional Analytics BLE Heatmaps User Tracking Historical location REACT TO DEVICES LOCATIONS IN THE ENVIRONMENT
POSITION TRACKING EXAMPLE 2 Client Connects to Wi-Fi Wi-Fi Signal Detected 4 RTL Engine Calculates Locations Customer Enters 1 7 Client Moves Into Region 38 6 10 ADSP 59 Location Region Event Data Sent Event Handler
UNIFIED API & NOTIFICATIONS API & NOTIFICATION FEATURES: Notification Alarm Generation Location Information API Push to External Systems Notification Filtering Setup Event Triggers per Region Setup Event Triggers per Categories Setup Event Triggers per Scope REACT TO DEVICES LOCATIONS IN THE ENVIRONMENT
ATLS ACCURATE TRACKING LOCATION SYSTEM
LOCATION BASED SERVICES Presence Services Detect Customers On Premises based on Signal Strength Generate Presence Alarms and Events Rule Based Push Welcome, Coupons, Specials Zone Tracking Services Define Zones to Detect Customers in Specific Areas Trigger Events based on Device Region Marketing Logic Drives Promotions Increases Per Customer Revenue Position Tracking Services Locate Devices with < 10m Accuracy. Real-time Device Location and Density Alarms/Notification Engine for triggering marketing operations Micro Locationing based on BLE Highly Accurate +/- 4 Feet Location Accuracy with Tags Quantify Value of Shelf Space Based on Location in Store Identify Customer Flow and Congestion Analytics and API Total Devices, Dwell time, Visit pattern, Device path etc.. Enable Better Understanding of Environment API /SDK for 3 rd Party Application Integration
MARKET OVERVIEW 2013 LBS Market $67M 2018 LBS MARKET $3.2B 0.1 0.8 8.7 3.4 54.3 6X Growth: Infrastructure 100X Growth: Analytics 1,143.7 395.5 66.0 951.2 Infra Infra In App Ads Analytics Mobile Search Hyperlocal Ads / Offers 602.8 Growing Market for Locationing in Infrastructure & Analytics In App Ads Analytics Mobile Search Hyperlocal Ads / Offers Key Drivers for Growth arising from multi-channel retailing: Customer Analytics Hyperlocal Ads/Offers Mobile Search Source: ABI Indoor Location in Retail March 4, 2013
(Millions) TARGET MARKET Locationing as a requirement is growing the fastest in Retail, followed by Hospitality with the primary goal being to increase brand value and provide a superior customer engagement. In retail this is achieved by store layout changes, attracting new customers and increasing basket size 70,000 60,000 50,000 40,000 30,000 20,000 INDOOR LOCATION TECHNOLOGY INSTALLATIONS, SPLIT BY VERTICAL MARKET, WORLD MARKET, FORECAST: 2010 TO 2017 Clothing Large Retail Stores - DIY/Warehouse/Electronics Food & Grocery Dining/Beverage Small Retail Stores Airports Hotels/Resorts Sports Venues/Stadiums Universities/Educational Institutions Shopping Centre Malls Other 10,000 0 2010 2011 2012 2013 2014 2015 2016 2017 Underlying technologies will favor Wifi and BLE as low cost solutions Source: ABI Indoor Location Report 2012
LOCATIONING ENABLES Developing & Navigating the Indoor Maps Locate smartphone user on map Wayfinding Measuring & Analyzing Traffic Gather anonymous location data Allow retailer to control & protect their data Delivering Hyper-local services Ads, offers based on location Search Tracking Assets Retail Associates
HD LOCATIONING WITH BLE Ideal for in building navigation/search & Hyperlocal services Agnostic to Wi-Fi Infrastructure Accurate to +/- 4 feet Number of tags determine resolution Battery Life: up to 2 years BLE tags chirp and provide battery life & their MAC address to Client Application ATLS Server E-Mobile Application Client app communicates with Locationing server via Wi-Fi or Cellular For location information MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks orregistered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. 2013 Motorola Solutions, Inc. All rights reserved.
MICRO LOCATION SOLUTION OVERVIEW INNOVATIVE LOCATION SOLUTION THAT ALLOWS RETAILERS TO LOCATE SMART PHONE USERS WITHIN 4-10 FEET OF ACCURACY ALLOWING RETAILERS TO INTERACT WITH CUSTOMER AT A NEW LEVEL. $ COST EFFECTIVE SCALABLE NO CALIBRATION WORKS IN TOUGH RF CONDITIONS HIGH RELIABILITY 32
MICROLOCATIONING COMPONENTS RF TAGS CLIENT SDK SERVER APPLICATIONS INSTALLATION MAINTENANCE SOFTWARE Economical, long life (2-3 years) RF tags. Tags will come in several form factors Client device software that collects beacons and forwards info to server. ios, Android, Windows 8 SDK Backend software that aggregates tag locationing data and handles analytics and configuration. Provides HTML5 visualization Applications that use location information (e.g. - Indoor Navigation). Developed by MSI, Customers, and Partners Intuitive installation app available on multiple platforms. (ios, Android) Monitoring thousands of tags at a site across multiple sites. Generates alerts when tags are moved/knocked off etc. 33
HOW WILL IT WORK? Server Small battery operated low cost RF tags (BT4.0) will be placed throughout the store where locationing is desired Motorola Solutions Proprietary Confidential
HOW WILL IT WORK? Server RF tags will periodically send messages about their identity over Bluetooth 4.0 Motorola Solutions Proprietary Confidential
HOW WILL IT WORK? Server The loyalty app running on user s smart phone receives the periodic message (on BT4.0 Radio) and relays that to the back end server over Wi-Fi or 3G/4G Motorola Solutions Proprietary Confidential
HOW WILL IT WORK? Server Aisle 1, Shelf 1.1 Tag Identity cc:bb:dd:ee Since the central server knows the exact location of tags, it will now know the exact location of the smart phone user. Motorola Solutions Proprietary Confidential
ACCORDING TO THE ANALYTS Google, Qualcomm, and Motorola Top ABI Research s Comprehensive Indoor Location Vendor Competitive Assessment (05 NOV 2013) https://www.abiresearch.com/press/google-qualcomm-and-motorola-top-abiresearchs-com
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