Comarch Data Analytics and Monetization Today s reality makes it increasingly tough for telecoms to generate revenues based solely on their core business: providing network connectivity. On the other hand, users quickly adapt to new realities, while their intelligent devices generate and consume more content than ever before. Telecoms often lack specific tools to process and select the huge amounts of information they gather from their customers devices, and that information which is available is often outdated and obsolete, making it difficult to take actions appropriate for a particular event.
Comarch confronts the new market reality with its Data Analytics & Monetization solution. Comarch Data Analytics & Monetization processes data gathered from telecommunications networks in real-time, combines it with information from external systems (social networking services, CRM) and then aggregates it. This provides the operator with valuable analytics and suggestions for specific actions, and these actions can be also carried out automatically. The operator can use the aggregated data for external purposes (new offers adjusted to customer needs) or anonymize and expose it to a third party to facilitate market research, city infrastructure planning or safety improvements in order to drive new revenue directly. Comarch Data Analytics & Monetization paves the way for new trends, such as smart cities, precise marketing using up-sell and cross-sell ads, as well as customized TV service package offers, opening new areas in which a company can innovate. Comarch Data Analytics & Monetization is a scalable solution that can be implemented both in the cloud and in the operator s data center.
MONETIZE YOUR DATA Gather and process data collected from beacons, mobile devices and other data sources in real-time; combine it all with historical data to produce actionable, automatic predictions about future customer behaviors Deliver aggregated and anonymized data in the form of general statistics about certain customer segments to third parties, empowering them with information that can help them improve their marketing and sales efforts Access your partners data about customer habits and preferences, underpinned with their real-time location and purchasing history, to create the accurate customer profiles that are essential to run effective direct marketing campaigns Empower cities, advertising agencies and service providers with heat maps and real-time information about human flows and behaviors, so that they can adjust their sales and marketing strategies Get a share in your partners revenue for additional, attractive products sold to customers selected based on the data you provide LEARN MORE ABOUT YOUR CUSTOMERS TO IMPROVE THEIR USER EXPERIENCE Gain a 360 customer view and respond quickly to customer demands, thanks to the recommendation module that translates data into comprehensive, personalized offers and determines the next-bestaction Prevent churn and strengthen customer loyalty, thanks to event-based customer behavior analysis Attract new users through attractive offers created together with your partners. Integrate the systems used by your partners via dedicated APIs or share a single system within a multi-tenancy model Give customers the exact service that they need thanks to realtime precision marketing based on the analyzed data using various communication channels, such as SMS, e-mail and mobile apps
Detect and reach inbound and outbound silent roamers in real-time, thanks to behavior analysis, outreach messaging and direct offers Implement clear and user-friendly billing rules, such as prepaid and post-paid services or decreasing tariff rates for returning customers IMPROVE YOUR CUSTOMER SERVICE WITH NEW, POWERFUL TOOLS Provide your customer service department with ready-made, automatically selected, relevant propositions for end customers Increase the number of customers answering your outbound calls by targeting a specific customer group, or segment by best-fit, customized offers Shorten the Time to Market by turning your data into actionable insights BE PART OF THE SMART CITY REVOLUTION Support cities in planning street and transport networks or managing power supplies and services by delivering data about the behavior and preferences of the inhabitants and human flows in the city Help improve safety in the region by providing data to intelligent monitoring systems Increase the quality of life for city inhabitants by providing tools to improve communication and transportation, to make services more available and to design urban space in a human friendly manner Provide the city with processed data from telecommunications devices to optimize investment projects in the city, such as by adjusting the location of cash machines, bars or fuel stations to the actual demands of the inhabitants ADJUST YOUR CABLE TV REVENUES TO SUIT YOUR CUSTOMERS WATCHING HABITS Process data collected from set-top boxes and the infrastructure of TV service providers via the Data Analytics system
Provide advertising providers, OTTs, traditional and online TV stations and their partners with processed and anonymous data to generate new revenues Use real-time insight tools to analyze customer needs, make better product decisions and proactively manage the user experience MULTI-CHANNEL NOTIFICATION 360 CUSTOMER VIEW DASHBOARD & REPORTING BUSINESS / OPERATIONS SUPPORT DATA MONETISATION Business Value Outputs Action Triggering Customer Profiles Reporting & Visualisation Data Anonymisation Insights Delivery & Visualisation Actionable Insights Detailed Data Store Real-Time Actionable Analytics Aggregated Data Store Real-Time Big Data Processing Streaming Ingestion Probes Network Events RAN Usage & Charges Network Environment Rated Events Public Profile Social Media Private Profile CRM Data Data Source Feeds Comarch Data Analytics & Monetization - Solution overview
Comarch Headquarters Al. Jana Pawla II 39a 31-864 Cracow Poland phone: +48 12 64 61 000 fax: +48 12 64 61 100 Comarch Inc. 9450 W. Bryn Mawr Ave Suite 325 Rosemont, IL 60018, USA phone: +1 847 260 5500 Comarch AG Chemnitzer Str. 59b 01187 Dresden Germany phone: +49 351 3201 3200 Comarch UK Ltd. 19 Eastbourne Terrace Paddington London W2 6LG phone: +44 20 3626 0145 Comarch Software Spain, S.L.U. Calle Caléndula, 93 Miniparc III Edificio E Alcobendas 28109 WWW.COMARCH.COM WWW.COMARCH.PL info@comarch.com telco-enquiries@comarch.com WWW.COMARCH.DE WWW.COMARCH.ES ABOUT COMARCH: Comarch is a provider of complete IT solutions for telecoms. Since 1993 the company has helped CSPs on 4 continents optimize costs, increase business efficiency and transform BSS/OSS operations. Comarch solutions combine rich out-of-the-box functionalities with high configurability and are complemented with a wide range of services. The company s flexible approach to projects and a variety of deployment models help telecoms make networks smarter, improve customer experience and quickly launch digital services, such as cloud and M2M. This strategy has earned Comarch the trust and loyalty of its clients, including the world s leading CSPs: Vodafone, T-Mobile, Telefónica, E-Plus, KPN and MTS.