GEOGRAPHIC BUSINESS INTELLIGENCE TO PROACTIVELY MANAGE, MONITOR AND MONETIZE YOUR NETWORK

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2 GEOGRAPHIC BUSINESS INTELLIGENCE TO PROACTIVELY MANAGE, MONITOR AND MONETIZE YOUR NETWORK Overture GIS is the only solution that integrates real-time subscriber data, plant management records, fiber network element information, workforce management into one easy-to-use, customizable GIS platform. By plotting live data on a smart map, accurate timely information is delivered from the field to the comm center for state-of-the-art management. From mature, fully operational networks to greenfield deployments, Overture GIS provides invaluable tools that improve efficiency effectiveness in every area of your operation. As the City of Wilson s OSP Engineer, I am responsible for all the OSP design, construction, installation maintenance of our city s fiber optic network. Using Overture GIS saves me time makes my job easier. I can now quickly analyze a route, find available capacity to serve new homes, see existing plant assets, plan best construction routes even compare different options to select the lowest cost / best design. The tool is user-friendly provides all the data I need in one location. Gene Scott, OSP Engineer/Facility Services Manager, Greenlight Community Broadb, City of Wilson, N.C.

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4 INSTANT REAL-TIME TELECOM INFORMATION ON A SMART MAP The cross-functionality of Overture GIS benefits engineering, network management, sales marketing, customer service executive management by providing comprehensive network customer intelligence that can be proactively monitored managed to maximize revenue, reduce operating expenses, create the optimal end-user experience. Improve Service Assurance SLA Management via proactive network element monitoring, faster issue resolution, service call prioritization Enhance Assurance by leveraging real-time operational information, enabling you to optimize income opportunities minimize service-impacting events Reduce via preemptive network maintenance, rapid problem resolution, minimized service down times, identifying servicing at-risk customers, targeted marketing campaigns, automated outage/service alerts Decrease operating expenses by enhancing asset management, efficiently tracking reclaiming Infrastructure Inventory Increase Sales revenue per user with Business Intelligence that yields customer buying habits, target growth markets, cross-sell/up-sell opportunities Utilize Dem Forecasting leverage your workforce to engineer, maintain, support intelligently grow the entire fiber network service is the key to keeping customers happy running a network efficiently. Overture GIS has guided our network expansion, increased efficiency across all business units, improved customer service satisfaction helping us consistently maintain a churn rate of less than 2%. Will Aycock, General Manager, Greenlight Community Broadb, City of Wilson, N.C.

5 Monitoring, Diagnostics Trouble Reports SLA Dem Forecast NETWORK PLANNING & Capacity Cross Sell, Upsell Opportunities Assurance Element

6 CUSTOMER CARE, SERVICE ASSURANCE AND Gain deep insight into Quality of Service to ensure a superior customer experience by proactively responding to SLA workforce management issues. REDUCE CHURN Map monitor real-time work order status to speed issue resolution accelerate service delivery Analyze subscriber revenue data to spot patterns proactively take action Set automated alerts alarms to improve response time IMPROVE RESPONSE TIME THROUGH PROACTIVE MONITORING Map, monitor analyze repeat ONT alarms, non-responding set-top boxes, etc. automate reports Geographically visualize real-time alarms patterns of trending problems Implement storm mode alarm option to allow tracking, response faster resolution of outages DECREASE TROUBLE REPORTS AND TRUCK ROLLS Optimize field technician time to maximize customers served, reduce overall operating expenses Map analyze tech support calls by location, type technician Monitor repeat trouble-related truck rolls. Analyze by location, trouble type technician Visualize SLAs geographically, cross reference with service outages nearest service technician STREAMLINE WORK FORCE Map prioritize outsting service requests/work orders, optimize routing View service tech profiles, on-truck inventories, crew assignments, current locations, availability View work schedule for technicians, avoid overtime downtime

7 Cross Sell, Upsell Opportunities Monitoring, Monitoring, Diagnostics Diagnostics Cross Sell, Upsell Opportunities Assurance Assurance Element Trouble Reports SLA Trouble Reports SLA Dem Forecast NETWORK PLANNING & Dem Forecast Capacity Capacity Element NETWORK PLANNING &

8 NETWORK PLANNING AND Ensuring your network meets the needs of both subscriber operator is an iterative process, encompassing topological design, network-synthesis, networkrealization. Whether you are in the midst of a greenfield deployment or maintaining exping your network, Overture GIS will help you succeed. PREDICT NETWORK DEMAND Depict homes passed, businesses passed number of customers Map network distance Edit network connectivity Correlate network requirements, cost to build market potential Map serviceable areas, potential customers proximity to network ANALYZE CAPACITY Map track percent utilization of network elements such as feeder cables, distribution cables, hub cabinets, splitter cards, etc. Show forecast planned maintenance, updates or service interruptions Locate Held Overs BOOST REVENUE AND IMPROVE CAPITAL EFFICIENCY Manage usage track location of fixed assets (ONTs, pigtails in hub cabinets, splitter cards/pon ports) Minimize operating expenses via improved asset management reclamation Map evaluate network run to plan most efficient architecture Analyze capitalize on network expansion opportunities

9 Cross Sell, Upsell Opportunities Cross Sell, Upsell Opportunities Monitoring, Trouble Reports Diagnostics Monitoring, SLA Trouble Reports Diagnostics SLA Dem Forecast Dem Forecast Assurance Assurance NETWORK PLANNING & Capacity Element Element NETWORK PLANNING &

10 ENGINEERING AND CONSTRUCTION Work smarter support your entire telecommunications network at every stage: design, implementation/deployment, maintenance growth. OPTIMIZE DESIGN AND NETWORK ELEMENT Export GIS analysis data into design tools Map Infrastructure changes for use by the design team Map all infrastructure data in the FRM by location View activated customers Maintain str level records for all fiber data Maintain splice diagrams for all feeder splices Integrate headend equipment records with fiber records Enable network tracing Automate tracing from alarm locations Show tracing based on input distance from a point. Example: enter distance result from OTDR trace locate point on network where trace ends Processes that normally take me an hour or more have been shortened due to the reports I can pull map via Overture. I can now schedule work assignments based on location, allowing our technicians to be more efficient. I also run a quality control report that alone has cut back word order errors substantially. Oveture GIS has been a great addition to Greenlight s arsenal. Terrance Cox, Field Tech Manager, Greenlight Community Broadb, City of Wilson, N.C.

11 Cross Sell, Upsell Cross Sell, OpportunitiesUpsell Opportunities Assurance Assurance Monitoring, Diagnostics Monitoring, Diagnostics Trouble Reports SLA Element Trouble Reports SLA Dem Forecast NETWORK PLANNING & NETWORK PLANNING & Dem ForecastCapacity Capacity

12 SALES AND SERVICE DELIVERY Growing sales while managing service design delivery requires knowledge assessment of your customer s profile, history, expectations requirements. Overture GIS turns your customer network data into actionable business intelligence that enables you to improve your customer s experience, identify new revenue opportunities, assure existing revenue streams. ANALYZE REVENUE ASSURANCE Map evaluate current revenue by geography, project revenue opportunities via simulating service area expansion Estimate projected revenues by analyzing your market compared with current future customer services Optimize customer retention activity by proactively monitoring your marketplace in real time DISCOVER CROSS-SELL, UP-SELL AND WIN-BACK OPPORTUNITIES Track evaluate patterns of service consumption Analyze geographic target markets Assess customer churn geographic patterns, devise win-back /or protective strategies STUDY SERVICEABILITY Plan, manage monitor network expansion Determine service availability for potential customers as well as geographic proximity to network Track report on quota utilization installation interval Analyze elements cost/benefit of exping network

13 Cross Sell, Cross Upsell Sell, Opportunities Upsell Opportunities Assurance Monitoring, Diagnostics Monitoring, Diagnostics Trouble Reports SLA Trouble Reports SLA Element Element Dem Forecast NETWORK PLANNING & Capacity Dem Forecast NETWORK PLANNING & Capacity

14 MARKET ANALYSIS AND PLANNING Overture GIS gives you the tools information to transform your data into meaningful business intelligence. It empowers you to make smart decisions about your business, such as cross-sell/up-sell opportunities, potential new markets, underperforming regions within your existing footprint. UNDERSTAND THE MARKET, FORECAST REVENUE Locate customer connections disconnection to identify churn rates Map ARPU (Average per User) correlate with demographics Plot Usage including PPV & VOD purchases, high bwidth use customers, total bill amounts Chart demographic service consumption information about your customers prospects, assess potential opportunities Map evaluate market potential/high revenue areas for future expansion Track network density (homes passed per street mile) Analyze the relationship between customers potential customers, revenue potential revenue MANAGE MARKETING CAMPAIGNS Examine the marketplace to identify high potential target opportunities Analyze your existing prospective customer base to create targeted marketing campaigns based on demographic or service consumption patterns. Evaluate effectiveness of marketing campaigns by evaluating key performance indicators (KPIs) Create user defined charts dashboards to track campaign effectiveness behavior patterns

15 Monitoring, Trouble Overture Reports GIS has saved my marketing team significant Monitoring, Diagnostics Trouble SLA Reports time cost creating, managing evaluating sales Diagnostics SLA marketing campaigns. It is easy to use just select a geographic area, apply Dem search filters export data. Dem This is a powerful Forecast Forecast tool that yields data that can affect our bottom line. Cross Sell, Upsell Opportunities Cross Sell, Upsell Element Opportunities Assurance Assurance NETWORK PLANNING & Jerry Stancil, Sales Manager, Greenlight Community CapacityBroadb, Capacity City of Wilson, N.C. Element NETWORK PLANNING &

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