Consumer Electronics Product Central Master Data Business Needs Group Date: 24-June-2010 This is an Industry Engagement Call-to-Action to recruit users from the Consumer Electronics industry and from everywhere in the world to bring their expertise, commitment, and contribution to a new Industry Engagement work area. The information herein gives a general description of the new work area and the Statement of Business Needs activities that are being launched to accomplish the work. For information on how to join this work area, please refer to Section 12 below. 1. Consumer Electronics Product Central Master data Business Needs Group Develop a standard with product specific attributes and a classification system for the Consumer Electronics industry to use the GDSN. 2. Objective/Scope of the Consumer Electronics Product Central Master data Business Needs Group This work effort is a Work Request (WR), the entry point into the GSMP process, which is submitted by the community to request new standards or modify existing standards. A Business Needs Group (BNG) is formed to create a Statement of Business Need (SBN), which enters the GSMP for prioritization and assignment to a GSMP working group. The Consumer Electronics Industry User Group (CE IUG) Product Central Master Data BNG will work to understand the needs of the industry, and may identify specific areas where there is a business need to develop a GS1 Standard or other GS1 System component. The Scope of this activity covers Extension by product: Hi-Tech & Multimedia (TVs, DVD players, Camcorders, Digital Cameras IT & Telecoms (Laptop computers, Printers, Mobile phones ) This group will be leveraging the work some retailers (e.g. Best Buy) have already carried out on different attributes describing CE products. These lists are not categorized so there is an opportunity to order this information and share with other retailers AND manufacturers for gap analysis purposes, identification of additional information needed etc. Activities will also include the consideration of different perspectives and alternative ways to use Master Data e.g. Multimedia Catalogue could be a tool. This will not be a specific work item initially but we shall refer to such a tool as an additional benefit to standardizing data. GSMP Template v12 Page 1 of 7
2.1. CE Central Master Data Needs include: Need to define rich data attributes. The real value in data is the rich data associated with products, especially for multichannel retailers and different purposes for usage of product data (such as listing, logistics, marketing, sales, on-shelf information, ). Need to track product at item/component level e.g. track versioned components that have been incorporated into products. Need technical information for obsolescent and obsolete products. Increase availability of relevant product information at low cost to retailers and consumers. Product traceability providing accurate and up-to-date information about products. Supply chain partners identifying and describing products in the same way to reduce costs. Reduce data errors and inconsistencies. Need a more efficient way of collecting master data for marketing purposes and consumer information. Retailers want to populate their websites and use applications that can compare data attributes between brands. Information about products is difficult to collect and keep up-to-date. Companies providing this service often only have information available after a product has been launched and also often comes to retailers in free text fields that then need extensive human input to feed these attributes into a retailer s web site. Alternatively, the supplier has to manually feed information into a web portal which is slow and laborious. Increase quality of master data ideally provided by suppliers/manufacturers themselves referencing unique (GS1) identification keys and globally valid standards. Generally, the group must operate within the following context: Develop documents that meet the objective of the work group. Develop documents that capture the additional considerations and concerns that were discussed during the group s calls and physical meetings. 3. Expertise Required This is a call for business information and business information technology experts for the Consumer Electronics Product Central Master Data Business Needs Group. The experts should represent trading partners from both sides of the trading relationship, third parties, and solution providers to have proper representation on the working group. Technology provider participation will be necessary to have feedback on modules that could be created to incorporate defined attributes. The intent is to have balanced membership from the Consumer Electronics user community to define and establish proper global standards with the clear intention of implementation of these. The Industry Engagement work group model requires a minimum level of support throughout the process and to meet eballot requirements for due process (as defined in the GSMP Users Manual). Failure to achieve the minimum through this CTA for due process will mean the group will not be launched. GSMP Template v12 Page 2 of 7
4. Area s Affected The task of this work group will affect GDSN and Data Accuracy as the output from this work group will be the global use of the GDSN for Consumer Electronic products. The initiative aims to demonstrate that the GDSN is uniquely positioned to meet current and emerging requirements for electronic product catalogue data. This work will collaborate with local CE community networks through direct participation in WG activities and via GS1 Member Organisation representation. Community surveys will be used when necessary. 4.1. Possible Standards to Employ Identification Data alignment Master data management Data sharing 5. Distribution for Please circulate this packet ( and Q&A support documentation) by forwarding it to your email distribution lists. GS1 Industry Engagement WGs are open to broad participation from relevant industry representatives, company, or region. All packets are posted in the GS1 website at: http://www.gs1.org/gsmp/community/call_to_action It is also distributed via a GS1 Community email announcement. 6. Timeline: A kick off/introductory conference call will fully brief all participants of objectives and WG activities. The first call will be held on Tuesday 6 th July 2010 from 14.00 15.00 CET / 08.00 09.00 EST. 7. Participants: Known Participants: Project Manager: Audrey Kremer, GS1 Global Office with Stefanie Kresse, GS1 Germany Interim. Sponsor: Pete Alverez, GS1 Global Office Chair: MO Chair, Retailer Chair, Manufacturer Chair TBD upon group launch GS1 Business Unit Manager: Ian Robertson, GS1 Global Office GS1 Contact: Audrey Kremer, GS1 Global Office with Stefanie Kresse, GS1 Germany Interim. GSMP Template v12 Page 3 of 7
GS1 Member Organisations (MO) Participants: Martin Hampel Mark Gillot Jose Alberto Sosa Christian Lauer Hideki Ichihara & Noriyuki Mama GS1 Germany GS1 UK GS1 Australia GS1 Spain GS1 Austria GS1 Japan Manufacturer Participants: Greg Edds HP Sony Retailer Participants: Media Saturn Best Buy Dixons Comet Data Pool Participants: SA2 (GDSN Data Pool who serves Best Buy) Other Participants (Transportation, Logistics, Associations, Governmental etc.): 8. Industry Engagement Process: For complete information regarding the Industry Engagement (including access to the Industry Engagement Guideline), please refer to the website at: Pending publication of the IE Guideline, group will be updated shortly. GSMP Template v12 Page 4 of 7
9. Sessions The WG is responsible for scheduling meetings to accomplish their work. Sessions are defined as face-to-face or physical meetings and teleconferences. All Industry Engagement Sessions include the necessary Anti-Trust cautions as defined by GS1 legal counsel. The Anti-Trust cautions is located on the GS1 website at: http://www.gs1.org/gsmp/support/gs1_antitrust. 10. Face-to-Face Meetings The Project Manager schedules face-to-face meetings with reasonable advance notice to allow for proper planning. Face-to-face meetings will occur at the behest of the group, will cover 2 or 3 days per meeting and will be held in order to speed up the work as much as possible. Participants are expected to cover their own expenses related to travel, accommodation and time for the physical meetings. Face-to-face meetings will be arranged in GS1 GO locations: Brussels, Belgium or Princeton, NJ, USA or may be hosted by participant companies or Member Organizations. 11. Teleconferences Consumer Electronics Industry User Group Product Central Master Data Business Needs Group teleconferences will occur every second Tuesday / 14.00 CET / 08.00 EST. The kick-off (first) teleconference is scheduled for Tuesday 6 th July 2010. The teleconference tool will be Genesys, and can be accessed via www.genesys.com Telephone-ONLY access: Dial the toll free number or the number closest to your location (Telephone Numbers listed below) If prompted, enter the Meeting Number: * 339674 * (Be sure to enter the * star key before and after the Meeting Number) To mute dial *6* Telephone Numbers: Australia Sydney +61 (0) 280 238 732 Toll Free 1800 896 021 Austria Vienna +43 (0) 1253 497 8034 Belgium Brussels +32 (0) 2 789 7459 China China Toll Free (Netcom) 1080 0120 2284 China Toll Free (Telecom) 1080 0712 2284 Luxembourg Luxemburg City +352 2700 07 51 Malaysia Kuala Lumpur +60 (0) 362 074 253 Netherlands Amsterdam +31 (0) 207 085 042 New Zealand Auckland +64 (0) 9 912 2780 GSMP Template v12 Page 5 of 7
Denmark Copenhagen +45 3271 3506 Finland Helsinki +358 (0) 923 195 002 France Lyon +33 (0) 426 840 361 Marseille +33 (0) 488 915 408 Paris +33 (0) 170 994 683 Germany Berlin +49 (0) 3070 017 3792 Dusseldorf +49 (0) 2118 822 8313 Frankfurt +49 (0) 6971 044 5723 Hamburg +49 (0) 4080 902 0839 Munich +49 (0) 8971 042 4626 Stuttgart +49 (0)711 185 620 26 Hong Kong Hong Kong +852 307 150 29 Hungary Budapest +36 (06) 1-889-0918 International UIFN +86 (0) 105 904 4859 Ireland Dublin +353 (0) 14 367 770 Israel Toll Free 1809 212 422 Austria Vienna +43 (0) 1253 497 8034 Japan Norway Oslo +47 2103 3707 Poland Toll Free 0080 0121 3132 Portugal Toll Free 800 780 504 Russian Federation Toll Free 81080 02312 4011 Singapore Singapore +65 6622 1441 Italy Milan +39 0 232 065 000 Rome +39 0 645 217 176 Turin +39 0 112 179 2170 South Korea Seoul +82 (0) 234 837 266 Spain Barcelona +34 93 545 2251 Sweden Stockholm +46 (0) 850 513 716 Switzerland Geneva +41 (0) 225 927 533 United Kingdom GSMP Template v12 Page 6 of 7
Tokyo +81 (0) 357 679 798 Toll Free 0066 3313 3049 Birmingham +44 (0) 121 260 2715 London +44 (0) 203 140 8111 Manchester +44 (0) 161 250 0729 United States International +1 917 677 7415 Toll Free 1866 939 9080 12. Agendas and Minutes GS1 Community room facilities will be used to support this WG. The Project Manager is responsible for preparing all agendas and minutes. Agendas must include: Review of the agenda. Approval of previous meeting or call minutes. Discussion of all pending issues and action items. Meeting minutes should record: The original agenda Members, participants, guests, and staff present Requests for notation Decisions, resolutions, and action items. 13. How to Join You can join this WG through the GS1 Community Room. If you are already a GS1 Community Room member: 1. Access the GS1 Community Room at: http://community.gs1.org/members/ 2. Click on All Groups 3. Choose CE Product Central Master Data Business Needs Group WG from the list or go to: http://community.gs1.org/apps/org/workgroup/ceproductcentralmdbng/. The group s home page will appear. 4. Click on Join the Group in the upper left of the group's home page If you are NOT a GS1 Community Room member: 1. Apply for GS1 Community Room membership by using our Online Form at: http://community.gs1.org/kmembership_info/person_signup/ 2. Once you receive your username and password, follow the directions above to join this WG. GSMP Template v12 Page 7 of 7