+ Mobile Marketing & Communication for Your Veterinary Practice Eric D. Garcia eric@simplydonetechsolutions.com Simply Done Tech Solutions, LLC + About Eric Garcia n Business Management Team at Large Practice in Tampa, FL n Former VP of Veterinary Exclusive Web Marketing Firm n IT & Web Marketing Consultant Founder of Simply Done Tech Solutions n VetPartners Member Consultant n International Speaker: USA, Canada, Europe, Turkey, Thailand [2015] n Author of 15 Chapters in the Newly Revised 5-Minute Veterinary Practice Management Consult on Technology in the Veterinary Practice and Digital Marketing + Free Resources Provided Resources: www.simplydonetechsolutions.com/avma2014 " Social Media Policy " Cell Phone Usage Policy " Network Acceptable Use Policy " Photo Release Form " And more... 1
+ Mobile Stats n In 2010, wireless penetration in the U.S. had reached 93%, according to CTIA n U.S. ranked first globally in number of smartphones activated and number of mobile applications downloaded. n Nearly 40% of social media users access social media from their mobile phone n Google Reported a 400% increase in searches being carried out on mobile devices 1 in 5 Google searches are on a smart phone n 1 out of every 3 searches are in search for a local business + Mobile Marketing n The opportunities are huge and the future is exciting, but you need the basics first n Responsive Website Design n Mobile Application n Mobile Google Advertising n Mobile Based Social Media Uses n Facebook n Instagram + What Is Shaking Up Web Design? n Social Media Always in Touch! n Mobile Website n Social Media Apps n Search Engines n Increase mobile phone access n Google AdWords - Drive significant amount of traffic originating from mobile devices n Mobile Access n On average ~125 unique visits to a practice website are from a mobile device SDTS Data 2
+ Non-Mobile on Mobile Device + Mobile Website + Non-Mobile vs. Mobile 3
+ Google Mobile Ads n Extension of Google AdWords n High-end mobile ads come in two varieties: text ads and image ads: n To have your text ads run on mobile devices, just make sure you've upgraded to enhanced campaigns. With enhanced campaigns, your ads can show on all devices, including smartphones and other mobile devices. n High-end mobile image ads: These ads are similar to normal image ads that you'd see on a desktop computer. However, the most common size for ads on mobile devices is the 320 x 50 banner. + Sample Google Mobile Ad Google Ads: Show on mobile devices as well as desktops With click to call Set radius XX miles away from you Monthly no contract required Able to create offers to entice new clients to try you Google experts from GOOGLE can setup the ads for you using a keyword analysis + Social Media Mobile Uses 4
+ Understand How Your Facebook Page Looks on a Mobile Device Recommendations Motivate Local Buying Decisions + Make Sure Your Prospects Can Find You Through Mobile Searches + Encourage Check-Ins Create Check-In Promotions Save $X off of pet food Free reusable bag 10% off of year supply of heartworm meds Existing promotions 5
+ Manage Your Page(s) on the Go n Download Facebook Pages app + NEW! Save for Later Feature + Facebook Offer 6
+ + More Options + Offer on a Mobile Device 7
+ Sample Offers n Attract New Clients n $XX.XX off Your New Client Visit n Free Exam n Free Nail Trim n For Existing Clients n 5% off heartworm prevention n $3 off of any bag of food 20# or larger n Existing Rebates n Buy 6 Get 2 n Buy 6 Get $10 Mail-In Rebate + Facebook Boosted Posts n Very visible on mobile devices n Pay to expand your reach for individual postings n It is a one time fee starting at $5 n The more money you pay, the more people Facebook will put your posting in front of + How to Boost a Post 8
+ Setting Criteria Select: People you choose through targeting Location: Local city Interest: Pets, Animals Budget: Try $5 getting started + Great Example of Boosted Post + What Content Should I Not Boost? n Any copyrighted images or images you do not own n Promotions n Buy 1 Get 1 Free n 25% off of Exams 9
+ Track and Measure Success n Ask your team n Did you receive any inquires? n How many new likes did you receive? n More likes are GOOD! n Did you link people to your website? n If so, how much traffic was sent to your website? + Mobile Communication + Mobile Application n The Vet App www.petvetapp.com n Make your products & services more convenient & easy for clients to access n Emergency Information n Tap to Call n Directions n Schedule Appointments n Refill Medication Requests n Tell a Friend! n Hours of Operation n Apply for Care Credit 10
+ Strengthen the Bond with Simple Text Messages Elvis is doing great Mr. Garcia! Call you soon. + Types of Web Based Texting Plans n One on One Texting Plans n Send clients updates during patient visit n Mass Texting Plans (GroupTexting.com or ipipi.com) n Alerts & Important Information n Appointment Reminders n NOT for marketing + Send Free Photo Text Messages: www.textport.com 11
+ Text Port on a Tablet + Using a Tablet in Your Practice n Use to display educational content on a loop n Via PowerPoint n Provide client to surf educational content to pass time n Show clients educational videos in the exam room + Improve Compliance with YouTube 12
+ Enhance Exam Room Communication n Playlist In the Exam Room n Reverse sneeze n 1 minute dental procedure n Dog seizing + Example Videos + Enhancing Exam Room Communication 13
+ Enhancing Exam Room Communication + Elanco Educational Videos n Now you can download videos to help educate your clients about the importance of parasite protection. n http://www.trifexis.com/petownereducationprogram/ + Don t Become a Frozen McRib Story 14
+ Cell Phone Usage Policy n Prevent team members from using their cell phone on the click n Prevent team members from taking pictures/video of the practice and patients without proper consent n Prevent team members from recording other team members + QR Codes + Thank You! Resources: www.simplydonetechsolutions.com/avma2014 Follow me on Facebook: facebook.com/simplydonetech Check me out on Twitter: @ericgarciafl 15