Enhance your digital marketing strategy

Transcription

1 Enhance your digital marketing strategy with customized videos

2 Harness the Power of Digital Story Selling Video can help you tell your story and convey your value proposition more effectively. In fact, studies show this powerful medium can increase response rates by up to 20%.* As attention spans get shorter, many consumers are spending less and less time reading. Video can create an experience that helps viewers retain information better than simple text or images. Using customized videos can help you create a digital marketing strategy, through which you can reach clients and prospects via various digital channels such as , tablets, smart phones and social networks like YouTube and Facebook. By incorporating video into your marketing strategy, you can increase the time a typical prospect spends on your website potentially increasing the probability that he or she will take an action as a result of viewing the video. Adding video to your marketing arsenal can make an impact on sales simply because the medium is so powerful. Audiovisuals present your value proposition in a more engaging manner, adding uniqueness and a higher perceived value to your services. The Power of Video At-A-Glance You would need to create roughly 3,600 web pages or 1.8 million words! to realize the impact of one minute of video. 80% of Internet users recall watching a video ad on a website that they recently visited. In addition, 46% of those individuals took some action after viewing the video. Viewers engage more after watching a video, with clicks for more information increasing by 30%-40% and phone inquiries increasing by 16%-20%. *According to Hubspot, using videos that convey your value proposition can increase conversion rates up to 20%. 18 Big Marketing Statistics and What they Mean for Your Business, Andrew Follett,

3 Why video? It has the power to provoke Videos make people feel and experience emotions and thoughts that words on a page cannot. Video is more thought-provoking, more entertaining and more emotional. It can tell a story We re in an age of story telling. People like stories, and a video that tells a story helps the message resonate on a different level than the written word. Video can help keep your message and your brand more engaging and interesting. It can simplify ideas Financial topics can seem complex and intimidating. Video helps make these topics more approachable and easier to understand. Using video to simplify concepts can make the difference between a client understanding what you re communicating and the client walking away confused. It can entertain Not only will people enjoy watching your video, but they ll also be able to share it with others, making it a powerful referral tool. As attention spans get shorter all the time, video entertains and keeps clients focused while instilling a positive brand impression in their minds. Customizable videos you can use Curian has developed a series of client-facing, educational videos that are customizable to your firm: Challenges to Investor Success: Highlights the importance of working with a financial professional as clients navigate the many challenges to investing success. Investing with the Power of Triple Zeros: Explains how your highly personalized investment solutions can help clients maximize the opportunity to achieve their goals. Gain Access Drive revenue with a turnkey digital marketing campaign To download and view the customizable videos, use any QR scanner app to scan this code with your Smartphone or tablet.

4 [Subject Line] IIS /13 LEARN MORE [Subject Line] IIS /13 LEARN MORE comprehensive Marketing Campaigns In addition to the customized videos, you can take advantage of a variety of marketing materials that support each video. Contact your Curian Regional Business Consultant or Internal Business Consultant at or via at Sales@Curian.com for details on ordering. MEETING THE CHALLENGES TO INVESTOR SUCCESS NAVIGATING THE CHALLENGES LIFE THROWS AT YOU Has your financial journey become increasingly difficult? For many people, the journey to financial success isn t always a smooth ride. Has your financial journey become increasingly difficult? External forces like market volatility, higher taxes and low interest rates can keep you from getting where you want to go whether your destination is paying for a college education, a wedding, a financially secure retirement or other goals. Beyond these external forces you can t control, there are internal forces such as your emotions and beliefs that can cloud your thinking and derail your plans. We re here to help. As your financial advisor, we can serve as your guide to navigating the journey to financial success. We can help you steer a course though the challenges life throws at you so you can get where you want to go. To learn more about the many obstacles you face on the journey to financial success, we invite you to take a minute and watch this brief video. We would welcome the opportunity to talk with you about how we can help you plan a careful route to your financial destination and stay on course to successfully pursuing your financial goals. Please contact us at [phone no.] or [ address] to set an appointment. We look forward to hearing from you soon! Curian Capital, LLC, a Registered Investment Advisor, provides customized investment management products and services. Curian Clearing LLC (member FINRA/SIPC) is the exclusive broker for these programs, for which it provides brokerage execution, processing and custody services. Investing in securities involves certain risks, including possible loss of principal. Financial Professional Use Only Not For Public Distribution. This was sent to: deborah.williams@curian.com. To unsubscribe from future s from Curian please click here. Note that you will continue to receive regulatory mandated communications from Curian. This was sent by: Curian Capital, LLC, 7601 Technology Way, Denver, CO USA CHALLENGES TO INVESTOR SUCCESS Challenges of Investing Marketing Campaign Investor Workbook Challenges of Investing Client Brochure You can use this customizable tri-panel brochure as a leave behind or mailer. The brochure highlights the client s financial journey and how working with a financial professional can help him or her navigate potential challenges. Challenges of Investing Client Postcard This customizable, oversized postcard emphasizes the value of working with a financial professional and encourages setting an appointment. Challenges of Investing Client Workbook Created specifically for client presentations, this workbook will walk clients through their financial goals, challenges to meeting them and how a financial professional can help. Challenges HTML Template This customizable enables you to insert a link to your video, highlight the potential challenges to investment success, and remind clients of your role as their guide on their financial journey. MAXIMIZING THE OPPORTUNITY TO ACHIEVE YOUR INVESTMENT GOALS NAVIGATING THE CHALLENGES LIFE THROWS AT YOU Has your financial journey become increasingly difficult? For many people, the journey to financial success isn t always a smooth ride. Investing With the Power of Triple Zeros External forces like market volatility, higher taxes and low interest rates can keep you from getting where you want to go whether your destination is paying for a college education, a wedding, a financially secure retirement or other goals. Beyond these external forces you can t control, there are internal forces such as your emotions and beliefs that can cloud your thinking and derail your plans. We re here to help. As your financial advisor, we can serve as your guide to navigating the journey to financial success. We can help you steer a course though the challenges life throws at you so you can get where you want to go. To learn more about the many obstacles you face on the journey to financial success, we invite you to take a minute and watch this brief video. We would welcome the opportunity to talk with you about how we can help you plan a careful route to your financial destination and stay on course to successfully pursuing your financial goals. Please contact us at [phone no.] or [ address] to set an appointment. We look forward to hearing from you soon! Curian Capital, LLC, a Registered Investment Advisor, provides customized investment management products and services. Curian Clearing LLC (member FINRA/SIPC) is the exclusive broker for these programs, for which it provides brokerage execution, processing and custody services. Investing in securities involves certain risks, including possible loss of principal. Financial Professional Use Only Not For Public Distribution. This was sent to: deborah.williams@curian.com. To unsubscribe from future s from Curian please click here. Note that you will continue to receive regulatory mandated communications from Curian. This was sent by: Curian Capital, LLC, 7601 Technology Way, Denver, CO USA THE POWER OF TRIPLE ZEROS Investor Workbook Triple Zeros Marketing Campaign Triple Zeros Client Brochure You can use this customizable tri-panel brochure as a leave behind or mailer. The brochure tells the story about how working with a financial professional can provide your client with a customized investing experience previously reserved for the ultra-wealthy. Triple Zeros Client Postcard This customizable, oversized postcard illustrates the value of a highly customized investment experience and encourages setting an appointment. Triple Zeros Client Workbook Created specifically for client presentations, this workbook will help clients outline their goals, potential challenges they face and the investment strategies they are interested in. Triple Zeros HTML Template This customizable enables you to insert the link to your video, highlight the value of a customized investment approach and remind clients of your role as their guide on their financial journey.

5 ways to use your customized videos Post the videos on your website to create new content that may drive traffic and create more leads. Include a link to the videos in an promoting your services to your clients and prospects. This will enable them to click on the link and view the video and potentially forward the to a friend. A Powerful Referral Tool People are more likely to forward videos to their friends, family and associates. Share the videos via social media and convey your message to a broader audience. Financial Professional s should be mindful of their firm s protocol prior to distributing or using this information with their clients. Play the video at your next client event either as part of the presentation or during the scheduled breaks. Use video as part of your referral marketing strategy. the video to your clients and ask them to pass it along to their friends and family. Include a link to the video in your signature, turning everyday communication into a marketing opportunity. what we will need from you Your Logo (300 dpi image file such as:.jpg,.eps,.tif,.ai) Contact Information (what you want included in the video) Name; Company Name; Address; City, State, ZIP; Phone Number; ; and Website Your Disclosure Get Started Today! Buy one video for $400 or both videos for $500 that is a 98% discount off the total cost of production! Customize these videos with your logo and contact information. For more details on how to purchase and customize a video or to request an order form, please contact your Curian Regional Business Consultant or Internal Business Consultant at or via at Sales@Curian.com.

6 Curian Capital, LLC, a Registered Investment Advisor, provides customized investment management products and services. Curian Clearing LLC (member FINRA/SIPC) is the exclusive broker for these programs, for which it provides brokerage execution, processing and custody services. Investing in securities involves certain risks, including possible loss of principal. Financial Professional Use Only Not for Public Distribution. IIS /13