Table of Contents. Automated Vet Clinic Marketing. Introduction. How Do You Keep Pet Owners Engaged? Part One: What Do Pet Owners Need?

Transcription

1

2 Table of Contents Introduction How Do You Keep Pet Owners Engaged? Part One: What Do Pet Owners Need? Find Out How To Improve Your Services Part Two: Where Can New Clients Find You? Have An Online Presence Part Three: How Do You Connect With Clients? Communicate Through Multiple Channels Have An All-In-One Platform Conclusion

3 Introduction As a veterinarian, your main concern is the health of the animals that come to your clinic. But, how do you ensure that there are animals coming to your practice? With so many options for pet care, you need to set yourself apart from other veterinary clinics by engaging pet owners. Automation for veterinary practices can simplify the process of setting yourself apart by making it easier to communicate with pet owners. How Do You Keep Pet Owners Engaged? When a pet owner is at your clinic with their pet they are fully engaged with the pet care process. But, after they leave the appointment, the experience will slowly fade from their minds as they become engaged with other things. To have repeat clients, you need to keep them engaged with your practice outside of the clinic. Pet owners care about their pets health and you need to show them that you also care. So, how do you keep them engaged after they leave? Do you have an online presence? Do you send them and SMS reminders? Do you have a personalized newsletter? All of these things will help you keep pet owners engaged and returning to your veterinary practice. Easily engage pet owners with marketing automation.

4 Part One What Do Pet Owners Need? Automated Vet Clinic Marketing

5 Automation for Veterinary Clinics Find Out How to Improve Your Services Pet owners don t always tell you what they want and need from a veterinary practice: it is up to you to find this out. If you re able to find out what it is that each pet and pet owner needs, you ll be able to improve your services on a personal level. Surveys Of course, the easiest and most straight forward way to find out what your clients want is to ask. With surveys, you allow the client to tell you what they want and need so you can base your care on that. Surveys can be difficult to create and distribute manually. But, with automation you can easily create a survey and distribute it automatically through , SMS, or form of communication you like. The SimplyCast Survey Builder integrates with the larger, all-in-one SimplyCast 360 platform so you can make survey campaigns send automatically. The results of your SimplyCast survey are then presented in easy-to-read charts and graphs making analytics simple and comprehensive. Web Tracking But what about the things clients want that they don t tell you? By implementing web tracking software on your website you will be able to see what aspects of your website clients and anonymous leads are engaging with. If a client reads about your deworming options then you will know what to present to them when they and their pet are in your office next. Or, you can even send them an or SMS with more information instead of waiting until their next appointment. SimplyCast s web tracking software, Sonar, is easy to use and offers results in an easy-toread fashion. Sonar can also be used to track your newsletter engagement. By using Sonar for newsletters, you can see which aspects of your newsletters are successful and which need improvement. Online Chat An easy and convenient way to improve your services is to provide clients with an easy way to contact you with questions. EngagerLive is SimplyCast s online chat function. Having an online chat will make asking questions easy and convenient for pet owners. By making yourself available to your clients outside of appointments shows that you care about their pets wellbeing. This will set you apart from other veterinarians and engage your clients.

6 Continued Appointment Reminders Keep your clients on time and your practice running smoothly with automated appointment reminders. The most effective way to do this is through SMS messaging. SMS allows you to send a short reminder directly to your client s phone. Most text messages are opened within three minutes of being opened making it likely that the reminder will be seen. Automate this entire process in SimplyCast 360. This means helpful reminders will be received by your clients without you having to send them manually. This is a massive time saver that will save your practice money because there will be less no-shows for appointments.

7 Part Two Where Can New Clients Find You? Automated Vet Clinic Marketing

8 Have An Online Presence Before going to any business most people will look it up online. This means that having an online presence is crucial to your veterinary clinic s survival. Website First and foremost, you need to have an engaging website where clients and potential clients can find you. As mentioned before, Sonar can help you determine what your users are engaging with on your website. This data can be used to improve aspects of your website that are less engaging. Another important thing that Sonar can do is track anonymous leads on your website. When an unknown user is engaging with your site, Sonar saves them in SimplyCast s Customer Relationship Manager (CRM) as an anonymous lead based on their IP address. When they sign up and become known to you, their name is added to the anonymous lead. This means that you have a record of all interactions and engagement the user has ever had with you including before they even made themselves known. Social Media Appeal to pet owners in a more casual way via social media. Most people have social media accounts so this is the perfect way to appeal to them as potential clients. Use your social media accounts to show your clients and potential clients that you care about their pets wellbeing by providing tips about pet care and offering special social media promotions. But, make sure to keep your social media accounts fun so users are engaged. Everyone loves a good cat photo or a cute dog video. Use this to make your social media accounts more personal. Don t use your social media exclusively for marketing promotion and you ll see users returning time and time again. Automation can also help you maintain a consistent social media presence. With SimplyCast s Facebook and Twitter apps, you can write posts in advance and schedule them to post over time. This saves you a lot of time each day because you don t need to be constantly posting on social media in order to have a consistent presence.

9 Continued Landing Pages With a great online presence, you need landing pages. These pages lead your users directly to a place where they can signup and optin for communications from you. These pages will increase your and communication campaigns. Post landing pages on social media so clients can easily find out where they go to signup. With SimplyCast, landing pages are easy to create. Just use the drag and drop functionality to make your page and then promote it through any method of communication you like.

10 Part Three How Do You Connect With Clients? Automated Vet Clinic Marketing

11 Communicate Through Multiple Channels Everyone has a preference when it comes to communication. Some clients check their constantly while others let it sit for weeks. Make sure your messages are getting read by communicating with your clients in the method of communication they prefer. SimplyCast 360 allows you to send the same message over multiple channels of communication depending on each clients preferred method. This keeps your clients engaged because it shows that you care about their preferences while at the same time ensuring that your messages are received. Newsletters newsletters are a staple of online marketing, and for good reason. Newsletters are an easy way to get a lot of information to a lot of people quickly and easily. But, why limit your newsletter to just ? With SimplyCast 360 you can post your newsletter on social media or send a link to it via SMS. The more you put your newsletter out there the more people will read it. Another way to increase the engagement you get in your newsletters is to use conditional formatting to personalize your s. SimplyCast will automatically alter your newsletters based on information in the CRM so that the newsletter appeals to individual clients. For example, one of your clients has a pet snake and your newsletter contains an article about snake care. SimplyCast would automatically make that article the feature article instead of an article about stray cats or dog nail clipping. Conditional formatting allows you to have many different versions of the same that will appeal to all your clients differently.

12 Have An All-In-One Platform SimplyCast 360 is the ideal all-in-one communication and marketing automation platform for veterinary practices. The platform includes over 15 communication tools like , SMS, Facebook, Twitter, customer relationship manager and more. Anyone can use the simple drag and drop functionality of SimplyCast 360 to create sophisticated marketing campaigns. It is designed to be easy to use. Using the SimplyCast 360 platform, you can manage all of your communications easily in one place. Use the SimplyCast customer relationship manager (CRM) to create personalized profiles for your candidates and potential candidates. Using the CRM in conjunction with SimplyCast s web tracking program, Sonar, means you can create profiles for anonymous users before they even sign up. By personalizing your marketing, you engage your pet owners more effectively. They feel valued because you express an interest in the well being and health of their pets. SimplyCast 360 integrates with your current CRM so you can use the data you have already gathered to make automated campaigns in SimplyCast 360. With your CRM and all communications in one place, you can easily monitor the results of all your communications conveniently.

13 Conclusion Engaging clients and finding new leads can be hard to do while operating a veterinary practice. Your focus has to be on the animals in order to make sure that they get the care and attention needed. Automation for veterinary practices will alleviate the need for you to manually engage clients so you can focus on the providing the best care you can.

14 Thanks! Want more? Head to simplycast.com/downloads/ Contact us: SimplyCast 1 (866)