Individual Services Pricing Thank you for your interest in Inbound Central s services. We are committed to providing the highest quality marketing services to help you, as an agency, get more done for your clients. We work only with marketing agencies and will never do business directly with an end customer. This pricing document presents some of our most popular packages and services. Please use this guide as a starting point to understand how we might work together. If you do not see something or if you would like a package configured differently for your needs, please contact us at any time. Strategy Offer Creation Lead Nurturing Offer Launch Website Copy & Optimization SEO/SEM Blogging Social Media Consulting Assessments & Analytics Website Design & Development inboundcentral.com 201 W 7th St. Richmond, VA 23224 508-433-0684
Strategy Brand & Messaging Development Campaign Planning Persona Development Persona Interviews Only Persona Creation Only Identify core messages and unique selling proposition. Create campaign strategy, recommendations and plan to achieve lead generation objectives. Per persona, includes creating interviews, interviewing 3 clients per persona and writing persona. Create interview guide and interview 3 customers per persona. We will write and develop 1 persona based on background information you provide. $1,500- $3,000 $1,800 Offer Creation Checklist Writing & Design Up to 300 words,1-2 pages. Writing Only Layout/Design Only Simple ebook Writing & Design Up to 600 words, 5-7 pages. $800 Simple ebook Writing Only Simple ebook Design Only Newsletter Writing & Design Up to 800 words, as well as side bar links, best of blog or announcement sections. $1,400 Newsletter Writing Only $600 Newsletter Design Only $800 Whitepaper or Long ebook Up to 2000 words, up to 20 pages. $1,600 Whitepaper Writing Only $1,000 Whitepaper Design Only $600 Content Layout - Infographic Per infographic. *Image research and purchase is an additional cost 2
Lead Nuturing * Press release and Create other campaign services strategy, available recommendations on request. and Campaign Planning plan to achieve lead generation objectives. $1,800 Smart List Creation Per list with criterial set ups. $35-$100 Workflow Planning Workflow/Nurture Set Up Simple Workflow/Nurture Set Up Complex Lead Nurturing Email You have a campaign defined but need assistance defining the workflow touch points, timing, calls to action and key messages. You provide the approved email content, we create the lists and set up the workflow steps and actions. Assumes 3 touch points, 1 smart list. Assumes email template and exclusion list is set up. You provide the approved emails, we create the lists and set up the workflow steps and actions. Assumes 3 touch points, smart list, exclusion lists, list segmentation, and data updates such as lead score. Assumes email template is set up. Write 3 emails to support lead nurturing campaign, 1 round of revisions, email layout and format. $150 $250 $425 3
Offer Launch CTA Creation 3 options, 1 final version, 2 sizes. Landing Page Email Announcement Blog & Social Posts Includes writing page content, setting up page form, writing and setting up thank you page, writing and setting up email auto-responder. Assumes landing page template exists and images are provided. Write and layout email announcement about the offer, create smart list, and schedule email. Assumes email template exists. Write, format, schedule 1 supporting blog post and 5-10 supporting social posts to announce offer. $350 $325 $250 Website Copy & Optimization Keyword Research Keyword Mapping Web Page Copy Web Page Optimization Research up to 250 relevant phrases, identify 25-50 recommended priority phrases used to drive blog topics. Map priority phrases to existing pages or recommend new content if appropriate. Write optimized web page copy including title tags, meta description, and H1. Includes meta keywords and some recommended in site links. Assumes that keyword research and mapping are complete. Optimize copy you provide by writing title tag, meta description, H1, minor copy adjustments to incorporate the selected keyword and recommend in-page links with anchor text. $80/page $40/page 4
SEO/SEM Keyword Research Keyword Mapping Page Optimization Research up to 250 relevant phrases, identify 25-50 recommended priority phrases. Map priority phrases up to 35 existing pages, if appropriate, recommend new content. Includes writing title tag, meta description and H1 tags. Setting meta keywords, slight copy changes to incorporate the keyword and 2-3 in page links using anchor text. $40/per page PPC/SEM - Setup Program setup/bid/campaigns/initial ads. $800 PPC/SEM - Testing Planning Testing strategy and analytics setup. PPC/SEM - Weekly Manage Weekly reporting and updates. $113 Blogging Keyword Research Blog Content Calendar Blog Article Writing Blog Upload Social Posts Research up to 250 relevant phrases, identify 25-50 recommended priority phrases used to drive blog topics. Recommended blog titles and category with a brief description of the post for 26 titles. Write 4 blog articles, you provide the content. Price changes if interviews or research is required. Image selection, load, format and publish 4 articles. For the 4 blog post package we will write 5-10 tweets; 1-2 FB posts, 1-2 LinkedIn updates per blog post. $600 $50 $250 5
Social Media Social Media Prep Social Media Posting Social Media Monitoring Social Inbox Set Up Social Platform/Channel Set Up Facebook Twitter Google + Youtube LinkedIn Company Page Review social media goals, baseline metrics and account set up. Create content asset inventory. Outline initial social media plan. Set up social accounts in scheduling tool. Assumes a bigger social strategy is in place. Write 15-20 posts per week and schedule posts on up to 3 platforms. Monitor 3 social channels for relevant conversations to include in social posting or to send for the client to interact with/respond to. 5x throughout the week. Set up 3-5 social inbox monitoring feeds, you provide 5 keywords, brand names, and people to track. Choose 3 platforms as a package, graphics will be reused. Creation of banners for Home and Products/ Services page. Content for Home page. Content and set up for up to 10 items on product/service page. /mo. $250/mo. *Assistance developing a Social Strategy available on request Consulting General Consulting/Hrly Assist with general marketing needs. $100-$150/ hour 6
Assessments & Analytics Inbound Marketing Assessment Analytics review to identify what is working, what is not working and opportunities for improvement. Includes specific recommendations for improvement. Website Assessment Website review from a user perspective. $750 Analytics Dashboard Identify top 3-5 metrics to track, set goals, and create dashboard. Analytics Dashboard Update Monthly analytics dashboard update. $150 $600 Websites, Templates, Set-Up WordPress Website Development Wordpress Custom Design HubSpot COS You provide site map and select design from a set of WordPress Templates. We will build out the site template, create pages (adding and formatting all content), include appropriate plug-ins and widgets, assist you with hosting set-up and add Google tracking code. 2 design options, 1 round of refinement of selected option, build out up to 20 pages using the design selected and copy you provide, add required plug-ins, add Google tracking code and assist with hosting set up. $150/page $3,000 Call for pricing Email Template Design and Build Per template. $250 Newsletter Template Design and Build HubSpot Set Up 2 design options. Refinement of 1 design and build of up to 4 newsletter sections. We will take care of ensuring all HubSpot settings are up-to-date and set for appropriate performance. Including: Content, Email, Contact, Blog and Report Settings. $350 inboundcentral.com 508-433-0684 201 W 7th St Richmond, VA 23224 7