National Rate Card 2013 www.rte.ie/mediasales www.rte.ie/radio/advertising All costs based on 30
DEMOGRAPHIC Packages ABC1 Package 18,240 Housekeeper with Package 14,904 21 spots 18 spots RTÉ Radio 1 RTÉ Radio 1 2 spots 07.00-09.00 Mon-Fri Morning Ireland 1 spot pre 07.00 Mon-Fri Risin Time 2 spots 09.00-12.55 Mon-Fri John Murray, Pat Kenny, Ronan Collins 1 spot 07.00-09.00 Mon-Fri Morning Ireland 1 spot 12.55-13.45 Mon-Fri News at One 3 spots 09.00-12.55 Mon-Fri John Murray, Pat Kenny, Ronan Collins 1 spot 13.45-15.00 Mon Fri Liveline 1 spot 12.55 13.45 Mon-Fri News at One 3 spots 16.30-19.00 Mon-Fri Drivetime 1 spot 13.45-15.00 Mon-Fri Liveline 4 spots 08.00-14.00 Sat/Sun Playback, Marian Finucane, The Business etc 3 spots 08.00-14.00 Sat/Sun Playback, Marian Finucane, The Business etc 1 spot 09.00-11.00 Mon-Fri Tubridy 1 spot 07.00-09.00 Mon-Fri Breakfast with Hector 1 spot 11.00-13.00 Mon-Fri Colm Hayes 1 spot 09.00-11.00 Mon- Fri Tubridy 1 spot 10.00-12.00 Sat/Sun Weekend Morning 1 spot 11.00-13.00 Mon-Fri Colm Hayes 1 spot 10.00-12.00 Sat/Sun Weekend Morning 1 spot 07.00-10.00 Mon-Fri Marty in the Morning 2 spots 10.00-14.00 Mon-Fri Niall Carroll s Classical Daytime 1 spot 07.00-10.00 Mon-Fri Marty in the Morning 2 spots 16.00-19.00 Mon-Fri Liz Nolan s Classic Drive 1 spot 14.00-16.00 Mon-Fri The John Kelly Ensemble 1 spot 16.00-19.00 Mon-Fri Liz Nolan s Classic Drive 1 spot 14.00-16.00 Sunday Sunday with Gay Byrne Housekeeper Package 14,607 20-44 s Package 13,426 16 spots 14 spots RTÉ Radio 1 RTÉ Radio 1 1 spot 07.00-09.00 Mon-Fri Morning Ireland 1 spot 07.00-09.00 Mon-Fri Morning Ireland 2 spots 09.00-12.55 Mon-Fri John Murray, Pat Kenny, Ronan Collins 2 spots 09.00-12.55 Mon-Fri John Murray, Pat Kenny, Ronan Collins 1 spot 12.55-13.45 Mon-Fri News at One 1 spot 12.55 13.45 Mon-Fri News at One 1 spot 13.45-15.00 Mon Fri Liveline 1 spot 13.45-15.00 Mon-Fri Liveline 1 spot 16.30-19.00 Mon-Fri Drivetime 1 spot 16.30-19.00 Mon-Fri Drivetime 7 spots 08.00-14.00 Sat/Sun Playback, Marian Finucane, The Business etc 1 spot 08.00-14.00 Sat/Sun Playback, Marian Finucane, The Business etc 1 spot 09.00-11.00 Mon-Fri Tubridy 2 spots 07.00-09.00 Mon-Fri Breakfast with Hector 1 spot 09.00-11.00 Mon-Fri Tubridy 1 spot 13.00-14.00 Mon Fri Larry Gogan s Golden Hour 1 spot 07.00-10.00 Mon-Fri Marty in the Morning 1 spot 14.00-16.30 Mon Fri Rick in the Afternoon 1 spot 14.00-16.00 Mon-Fri The John Kelly Ensemble 1 spot 16.30-19.00 Mon-Fri More Music Drive with Will Leahy 1 spot 10.00-14.00 Mon-Fri Niall Carroll s Classical Daytime
Packages Essential Premier Package 8,650 17 spots 2 spots pre 07.00 Risin Time 2 spots 07.00-09.00 Morning Ireland 2 spots 09.00-12.55 John Murray, Pat Kenny, Ronan Collins 1 spot 12.55-13.45 News at One 1 spot 13.45-15.00 Liveline 1 spot 15.00-16.30 Mooney 1 spot 16.30-19.00 Drivetime 3 spots 19.30-00.30 Arena, John Creedon, The Late Debate etc 4 spots 08.00-19.00 Sat/Sun Weekend Prime Primetime Weekday Package (Mon-Fri) 7,500 12 spots 4 spots 09.00-12.55 John Murray, Pat Kenny, Ronan Collins 1 spot 12.55-13.45 News at One 2 spots 13.45-15.00 Liveline 2 spots 15.00-16.30 Mooney 3 spots 16.30-19.00 Drivetime Rate Card Cost Before Saving = 12,325 Saving = 39% 39% Rate Card Cost Before Saving = 14,250 Saving = 39% 39% Executive Partner 9,400 Lite Premier 6,200 (L) 20 spots RTÉ Radio 1 3 spots 07.00-09.00 Morning Ireland 1 spot 10.00-12.00 Pat Kenny 3 spots 12.55-13.45 News at One 3 spots 16.30-19.00 Drivetime 2 spots 08.00-14.00 Playback, Marian Finucane, The Business etc 2 spots 07.00-10.00 Marty in the Morning 2 spots 10.00-14.00 Niall Carroll s Classical Daytime 2 spots 14.00-16.00 The John Kelly Ensemble 2 spots 16.00-19.00 Liz Nolan s Classic Drive Rate Card Cost Before Saving = 17,238 Saving = 45% 45% 10 spots 1 spot pre 07.00 Risin Time 1 spot 07.00-09.00 Morning Ireland 1 spot 09.00-12.55 John Murray, Pat Kenny, Ronan Collins 1 spot 12.55-13.45 News at One 1 spot 13.45-15.00 Liveline 1 spot 16.30-19.00 Drivetime 1 spot post 19.30 Arena, John Creedon, Late Debate etc 1 spot 06.00-08.00 Sat/Sun Weekend on One 1 spot 08.00-14.00 Sat/Sun Playback, Marian Finucane, The Business etc 1 spot 14.00-18.00 Sport Rate Card Cost Before Saving = 8,715 Saving = 29% 29%
Packages Total Audience Package 28 spots 28 spots 06.00-24.00 71% Primetime Rate Card Cost Before Saving = 15,400 Saving = 52% 7,400 (L) 52% Urban Access All Areas 8,000 15 spots RTÉ Radio 1 1 spot 07.00-09.00 Morning Ireland 1 spot 12.55-13.45 News at One 1 spot 16.30-19.00 Drivetime 1 spot 11.00-13.00 Sat Marian Finucane 1 spot 11.00-13.00 Sun Marian Finucane Primetime Package 4,950 12 spots 2 spots 07.00-09.00 Breakfast with Hector 1 spot 09.00-11.00 Tubridy 1 spot 16.30-19.00 More Music Drive with Will Leahy 1 spot 12.00-14.00 Sat/Sun Weekend Afternoon 12 spots 07.00-19.00 Rate Card Cost Before Saving = 6,600 Saving = 25% 2fm Weekday and Weekend Spots 25% 2 spots 07.00-10.00 Marty in the Morning 3 spots 16.00-19.00 Liz Nolan s Classic Drive Rate Card Cost Before Saving = 10,940 Saving = 27% 27% 07.00-19.00 700 Primetime 06.00-24.00 550 TAP 19.00-01.00 150 Night-time 10% fix for specific programmes Please contact your account manager for RTE 2fm bespoke Packages and 2fm incentives
Packages Primetime Package 2,300 21 spots 21 spots 07.00-19.00 Includes: Marty in the Morning, Niall Carroll s Classical Daytime, The John Kelly Ensemble, Liz Nolan s Classic Drive Rate Card Cost Before Saving = 4,410 Saving = 48% 48% Additional Offers 4 spots for the price of 3 Buy 3 same segment individual spots within one week and receive a 4th spot for free (same segment same week) New Business Trial / Lapsed Advertiser Incentive NEW business and / or lapsed advertisers can avail of a 1,000 (30 ) saving off the Rate Card Cost of each of any two packages. Other lengths please pro rata Total Audience Package 2,650 (L) Notes: New Business - does not include new products, releases / variants 30 spots 21 spots Primetime 07.00-19.00 9 spots Night-time 19.00-24.00 Includes: Marty in the Morning, Niall Carroll s Classical Daytime, The John Kelly Ensemble, Liz Nolan s Classic Drive, The Hamilton Scores, Movies and Musicals, Lorcan Murray s Weekend Drive Rate Card Cost Before Saving = 5,130 Saving = 48% Culture Packages 25 spot package Radio 1, 2fm and Lyric fm 3,100 Rate Card Cost of 5,566 saving of 44% 20 spot package Radio 1 and Lyric fm 2,600 Rate Card cost of 4,136 saving of 37% 15 spot package Radio 1 and Lyric fm 2,200 Rate Card cost of 3,608 saving of 39% Details on the breakdown of the packages can be found at www.rte.ie/radio/advertising 48% Lapsed advertisers - have not advertised on any RTÉ Radio channel in the last 2yrs (24 consecutive months) This incentive is on a once off basis The customer can purchase a maximum of 2 packages over 2 consecutive weeks or within 4 consecutive weeks and avail of savings off both packages. Once the trial period is finished standard rates will then apply It is not necessary to book two packages to avail of the incentive. Based on 30. Other lengths please pro rata (New Business rate does not apply to the packages nor does it apply to new businesses advertising previously advertised products/services or variants thereof) Charity Rate 150 per spot. Max length 20 seconds, max 6 spots per channel per week. Irish Language Ads/Supporting the Arts/please see details on the web or contact the sales team Further current Sales offers can be found by logging on to www.rte.ie/radio/advertising All offers, individual spots & packages are subject to availability
Sales Additional Offers INDIVIDUAL & FIXED SPOTS RTÉ RADIO 1 WEEKDAY SPOTS pre 07.00 A Risin Time 400 07.00-09.00 B Morning Ireland 2,150 09.00-12.55 C John Murray, Pat Kenny, Ronan Collins 1,150 12.55-13.45 H News at One 1,200 13.45-15.00 J Liveline 1,300 15.00-16.30 M Mooney 725 16.30-19.00 P Drivetime 825 19.00-19.30 Q Sport@Seven 250 Post 19.30 R/S Arena, John Creedon, Late Debate 180 RTÉ RADIO 1 WEEKEND SPOTS 06.00-08.00 D Weekend on One, News 380 08.00-14.00 F Playback, Marian Finucane, The Business etc 800 14.00-18.00 K Saturday & Sunday Sport 330 18.00-19.00 O History Show 330 Post 19.00 L Various 180 Fixed show in C, R, F, K time surcharge of 10% 20% surcharge for the 06.58 break (Mon-Fri) RTÉ 2FM WEEKDAY AND WEEKEND SPOTS 07.00-19.00 700 Primetime 06.00-24.00 550 TAP 19.00-01.00 150 Night-time Fixed show spots at 10% surcharge on the primetime 2fm rate RTÉ LYRIC FM WEEKDAY/WEEKEND SPOTS 07.00-19.00 L Marty in the Morning, Niall Carroll s Classical Daytime, The John Kelly Ensemble, Liz Nolan s Classic Drive 210 19.00-24.00 R/S The Lyric Concert etc 80 Fixed in a preferred break at a surcharge of 10% Fixed position in a preferred break at a premium of 10% A 20% fixing will apply for running Tops & Tails. A 20% fixing charge will be applied to all individual spots and packages where it is required that ads run Top & Tail. For running packages as Top & Tail two identical packages will be required to be purchased with a 20% fix on both. Price Conversion from 30 second rate Seconds: 5 10 15 20 25 30 40 45 50 60 % Radio: 45% 50% 70% 80% 90% 100% 133% 150% 170% 200%
Sales TERMS & CONDITIONS Standard packages run Monday Sunday unless specified. Non-Standard packages: A 5% surcharge for non-standard packages with time or date restrictions (e.g. Wed-Sun) will apply and must be pre-approved before booking with RTÉ Radio Sales. This is also subject to availability. Spots, packages and break durations may be subject to change by RTÉ Radio prior to transmission. In the case that specified spots within packages are not available at time of booking, a comparable alternative will be offered. RTÉ Radio Sales reserves the right to amend and/or remove spots and packages at any time. Package and Spot prices are quoted based on 30 seconds. RATES (L) Local. Discount of 32% applies only to packages marked with (L) on the rate card, with no reference to a website. Local rates are charged for advertisements addressed solely and for sale to the Dublin region, or advertisements reaching two or less counties eg: Wicklow & Wexford. Products and services advertised at a local rate must not be available on a national level, or directed at a national audience. Local rates are subject to PRIOR script approval by RTÉ Radio Sales. COPY All copy must be submitted and cleared PRIOR to transmission to adclearance@rte.ie All copy instructions/music details must be e-mailed, on the RTÉ Radio consignment note, by 12 midday, 1 working day PRIOR to transmission to radiotraffic@rte.ie All audio must be received 1 working day PRIOR to transmission via email or ISDN. (e) radio.commercial@rte.ie (WAV or MP3 format) RTÉ CEL Rate Card available on www.rte.ie/radio/advertising/production PRODUCTION Production facility offering Radio Commercials, Productions, TV Dubbing, ISDN, Audiobooks, Onhold messages. RTÉ CEL Rate Card available on www.rte.ie/radio/advertising/production CANCELLATIONS & CHARGES Cancellations of a booking must be received in writing and acknowledged by RTÉ Radio Sales at least 6 working days before the scheduled transmission date. Packages and spots cancelled within 6 working days of transmission and without a replacement booking for the same time period and value will be invoiced at the full amount. PAYMENT TERMS & VAT Invoices must be paid within 30 days. All rates are exclusive of VAT. New advertisers without a credit history with RTÉ Radio must pre-pay 2 weeks prior to advertisements going on-air. CONTACT DETAILS Dublin Office: RTÉ Radio Sales and Marketing RTÉ Radio Centre Donnybrook Dublin 4, Ireland T: 00 353 1 208 [2110], [2004], [2007], [2015], [2757] E: mediasales@rte.ie RTÉ CEL Studios: Radio Centre, Donnybrook, Dublin 4, Ireland T: 00 353 1 2083030 E: celstudios@rte.ie Belfast Office: RTÉ Sales and Marketing Floor 8 Centrepoint 24 Ormeau Ave Belfast BT2 8HS T: 0044 2890 442938 E: brian.kinder@rte.ie
Cross Station Packages 10 secs 15 secs 20 secs 30 secs 40 secs 50 secs 60 secs 50% 70% 80% 100% 133% 170% 200% Urban Access All Areas 15 4,000 5,600 6,400 8,000 10,640 13,600 16,000 ABC1 21 9,120 12,768 14,592 18,240 24,259 31,008 36,480 HK 16 7,304 10,225 11,686 14,607 19,427 24,832 29,214 HK + 18 7,452 10,433 11,923 14,904 19,822 25,337 29,808 20-44 14 6,713 9,398 10,741 13,426 17,857 22,824 26,852 Ready Reckoner 2013 Premier Package 17 4,325 6,055 6,920 8,650 11,505 14,705 17,300 The Executive Partner 20 4,700 6,580 7,520 9,400 12,502 15,980 18,800 Weekday Package 12 3,750 5,250 6,000 7,500 9,975 12,750 15,000 Lite Premier 10 3,100 4,340 4,960 6,200 8,246 10,540 12,400 Lite Premier (D) 10 2,108 2,951 3,373 4,216 5,607 7,167 8,432 Individual Spots Mon-Fri Pre 07.00 A 200 280 320 400 532 680 800 07.00-09.00 B 1,075 1,505 1,720 2,150 2,860 3,655 4,300 09.00-12.55 C 575 805 920 1,150 1,530 1,955 2,300 12.55-13.45 H 600 840 960 1,200 1,596 2,040 2,400 13.45-15.00 J 650 910 1,040 1,300 1,729 2,210 2,600 15.00-16.30 M 363 508 580 725 964 1,233 1,450 16.30-19.00 P 413 578 660 825 1,097 1,403 1,650 19.00-19.30 Q 125 175 200 250 333 425 500 Post 19.30 R/S 90 126 144 180 239 306 360 Individual Spots Sat-Sun 06.00-08.00 D 190 266 304 380 505 646 760 08.00-14.00 F 400 560 640 800 1,064 1,360 1,600 14.00-18.00 K 165 231 264 330 439 561 660 18.00-19.00 O 165 231 264 330 439 561 660 Post 19.00 L 90 126 144 180 239 306 360 Total Audience Package 28 3,700 5,180 5,920 7,400 9,842 12,580 14,800 Total Audience Package (D) 28 2,516 3,522 4,026 5,032 6,693 8,554 10,064 Primetime Package 12 2,475 3,465 3,960 4,950 6,584 8,415 9,900 Individual Spots Mon-Fri 07.00-19.00 350 490 560 700 931 1,190 1,400 06.00-24.00 275 385 440 550 732 935 1,100 19.00-01.00 75 105 120 150 200 255 300 Primetime Package 21 1,150 1,610 1,840 2,300 3,059 3,910 4,600 Total Audience Package 30 1,325 1,855 2,120 2,650 3,525 4,505 5,300 30 901 1,261 1,442 1,802 2,397 3,063 3,604 Cultural Package 25 1,550 2,170 2,480 3,100 4,123 5,270 6,200 Cultural Package 20 1,300 1,820 2,080 2,600 3,458 4,420 5,200 Cultural Package 15 1,100 1,540 1,760 2,200 2,926 3,740 4,400 Lyric Weekday/Weekend Spots 07.00-19.00 L 105 147 168 210 279 357 420 19.00-24.00 R/S 40 56 64 80 106 136 160