RESTAURANT PARTNERS PROGRAM. The quintessential New York institution. The New York Times

Transcription

1 RESTAURANT PARTNERS PROGRAM The quintessential New York institution The New York Times

2 Become a 92nd Street Y Restaurant Partner and develop a relationship with loyal 92Y audiences on the Upper East Side. This affordable program offers many advantages and is easy to begin. WHAT IS THE RESTAURANT PARTNER PROGRAM? Restaurant Partners are featured in a coupon booklet that is mailed and distributed in September at 92nd Street Y s box office (Lexington Avenue and 92Y Cafe 92nd Street) to more than 10,000 subscribers, members (Third Floor of 92Y, North Building) and class buyers Open 6 Days a Week Mon-Thu: 7 am 8 pm Fri: 7 am 3 pm Sun: 11 am 4 pm Hours subject to change for summer and holidays. before 4 pm, 20% off after 4 pm (92Y-prepared items only) Corner Café & Bakery 1645 Third Avenue Sun Thu: 8 am 8:45 pm Fri Sat: 8 am 9:30 pm Delicious food at a reasonable price. lunch, dinner and weekend brunch 250 East 83rd Street Our Restaurant Partners are also featured (between Second and Third avenues) in all Pre- Mon Sat: 5:30 11 pm Event s with a link to our highly trafficked webpage found at 92y.org/restaurantpartners. Mon-Fri: 5 pm 12 am Sat: 11 am 3 pm, 5 pm 12 am Sun: 11 am 3 pm, 5 pm 11 pm Partners receive a 30% discount on Complimentary 1/8th South page African cocktails with ads in 92Y s concerts Programs. Erminia Ristorante 250 East 83rd Street (between Second and Third avenues) Open Six Days a Week Mon Sat: 5:30 11 pm 92Y Cafe (Third Floor of 92Y, North Building) Open 6 Days a Week Mon-Thu: 7 am 8 pm Fri: 7 am 3 pm Sun: 11 am 4 pm Hours subject to change for summer and holidays. before 4 pm, 20% off after 4 pm (92Y-prepared items only) Erminia Ristorante Open Six Days a Week Kaia Wine Bar South African Wine Bar 1614 Third Avenue kaiawinebar.com brunch. Complimentary dessert with dinner. Mon & Tue: 7 am 9 pm Wed-Fri: 7 am 10 pm Fetch 1649 Third Avenue (between 92nd & 93rd streets) American Home Cooking at your Neighborhood Bar & Grill Family Friendly. Large parties easily accommodated. dinner only Lex Restaurant 1370 Lexington Avenue :30 am 12 am We are located half a block from 92nd Street Y. lunch or dinner (Cash only.) Marmara Turkish Restaurant 1660 Third Avenue Mon Fri: 11:30 am 10:30 pm Sat Sun: 10 am 11 pm 15% off lunch and dinner 92nd Street Y Corner Café & Bakery Tamarind 679 Third Avenue 4th Street) n Days a Week 0 am 11 pm 12 am (Ask for special offer details.) Sarabeth s WHAT DO COUPONS LOOK LIKE? Osso Buco 1662 Third Avenue Mon Thu: 4 10:30 pm Fri Sat: 4 11 pm Sun: 4 10 pm Family style and large party menus available. food & drinks, 4 6:30 pm (excluding prix fixe menus) 20% off food only, 9 10:30 pm Multiple coupons are printed Sarabeth s 1295 Madison Avenue (between 92nd and 93rd streets) on one perforated sheet. Your Breakfast/Lunch, 8 am 3:30 pm offer and restaurant details are Delicious food. Reservations suggested. on the front and disclaimer dinner only Tamarind info is on the reverse. The 1679 Third Avenue coupons are approximately 3 5/8" w x 1 Open Seven 3/4" Days a Week h, Sun Thu: 11:30 am 11 pm Fri Sat: 11:30 am 12 am in one color. Osso Buco 1662 Third Avenue Mon Thu: 4 10:30 pm Fri Sat: 4 11 pm Sun: 4 10 pm Family style and large party menus available. food & drinks, 4 6:30 pm 20% off food only, 9 10:30 pm (excluding prix fixe menus) 1295 Madison Avenue (between 92nd and 93rd streets) Breakfast/Lunch, 8 am 3:30 pm Teatime, 3:30 5 pm, Mon Fri; 4 5:30 pm, Sat & Sun Dinner, 5 10:30 pm, Mon Fri; 5:30 10 pm, Sat; 5:30 9:30 pm, Sun Delicious food. Reservations suggested. dinner only Lex Restaurant 1370 Lexington Avenue :30 am 12 am We are located half a block from 92nd Street Y. lunch or dinner Teatime, 3:30 5 pm, Mon Fri; 4 5:30 pm, Sat & Sun Dinner, 5 10:30 pm, Mon Fri; 5:30 10 pm, Sat; 5:30 9:30 pm, Sun 50% off lunch (Ask for special offer details.) 15% off dinner WHAT TYPES OF OFFERS ARE IN THE BOOKLET? Mon & Tue: 7 am 9 pm Wed-Fri: 7 am 10 pm Table d Hôte 44 East 92nd Street (between Madison and Park avenues) Past offers have included 10-15% off lunch and/or dinner, complimentary drinks and complimentary desserts. Lunch & Dinner Saturday & Sunday Brunch Established Rated the highest by Zagat in Carnegie Hill. Serving the freshest food. lunch & dinner Kaia Wine Bar South African Wine Bar 1614 Third Avenue kaiawinebar.com Mon-Fri: 5 pm 12 am Sat: 11 am 3 pm, 5 pm 12 am Sun: 11 am 3 pm, 5 pm 11 pm Complimentary South African cocktails with brunch. Complimentary dessert with dinner. (Cash only.) Marmara Turkish Restaurant 1660 Third Avenue Mon Fri: 11:30 am 10:30 pm Sat Sun: 10 am 11 pm 15% off lunch and dinner paola s Restaurant 1295 Madison Avenue in the Hotel Wales lunch (excludes Sunday brunch) Fetch 1649 Third Avenue (between 92nd & 93rd streets) American Home Cooking at your Neighborhood Bar & Grill Family Friendly. Large parties easily accommodated. dinner only 1645 Third Avenue Sun Thu: 8 am 8:45 pm Fri Sat: 8 am 9:30 pm Delicious food at a reasonable price. lunch, dinner and weekend brunch paola s Restaurant 1295 Madison Avenue in the Hotel Wales lunch (excludes Sunday brunch) DO I HAVE TO CREATE THE MATERIALS? 92Y s design studio creates your ad, and will send a proof to you for your approval before printing. Table d Hôte 44 East 92nd Street (between Madison and Park avenues) Lunch & Dinner Saturday & Sunday Brunch Established Rated the highest by Zagat in Carnegie Hill. Serving the freshest food. lunch & dinner Required Information: We will need your restaurant logo, address, operating hours, offer details and up to 12 words (one line) of descriptive copy. Copy examples: Reservations suggested; great for groups. Open late come by our wine bar; two blocks from 92Y. Family friendly. Best brownie in Carnegie Hill. Zagat Join 1442 Lexington our AvenueeNews Be in the know learn about late breaking news, just added Open 7 Days a events Week and exclusive discounts. Mon & Tues: 7 am 9 pm Wed, Thurs & Fri: 7 am 10 pm For Sat: details 8:30 am 10 pm visit Sun: 92Y.org/eNews 8:30 am 9 pm AN OPEN DOOR TO EXTRAORDINARY WORLDS 92nd Street Y is an agency of UJA Federation Join our enews Be in the know learn about late breaking news, just added events and exclusive discounts. Open 7 Days a Week Mon & Tues: 7 am 9 pm Wed, Thurs & Fri: 7 am 10 pm For details visit 92Y.org/eNews AN OPEN DOOR TO EXTRAORDINARY WORLDS 92nd Street Y is an agency of UJA Federation 92nd Street Y New York, NY Y.org

3 Who receives the coupon booklets? 92Y patrons who receive coupon booklets live in the neighborhood and/or are frequently in the area because of a ticket subscription, membership or a class. They could use a great place to eat before a concert, somewhere to go for a glass of wine to discuss a talk with friends, a bite to eat on a break from jewelry class or a place to take their family for breakfast before a family activity. Restaurant Partners coupons make their choice easy. Concerts subscribers, including classical, jazz, Lyrics & Lyricists, Family Music 92Y Unterberg Poetry Center Reading series subscribers May Center Health and Fitness members Wonderplay members (programs for families with children age 5 and under) 92YTalks series subscribers School of the Arts and other adult enrichment class students Our patrons are also especially loyal, educated, affluent and interested in rewards programs. 58% 59% of Talks patrons have a graduate degree of Concert patrons have a graduate degree 37% 38% of Talks patrons have a HHI greater than $100k (28% prefer not to say) of Concert patrons have a HHI greater than $100k (28% prefer not to say) Talks patrons eat at an expensive restaurant: 45% 1+ time(s) a month 36% a few times a year 19% rarely or never Concert Patrons eat at an expensive restaurant: 43% 1+ time(s) a month 36% a few times a year 21% rarely or never Talks patrons purchase champagne or fine wines: 33% 1+ time(s) a month 29% a few times a year 38% rarely or never Concert patrons purchase champagne or fine wines: 32% 1+ time(s) a month 29% a few times a year 39% rarely or never Research conducted in 2008 by 92nd Street Y New York, NY Y.org

4 WHAT RESTAURANTS ARE ELIGIBLE FOR THE RESTAURANT PARTNER PROGRAM? The Restaurant Partners program is open only to businesses on the Upper East Side. WHAT IS THE COST TO PARTICIPATE IN THE RESTAURANT PARTNER PROGRAM? The cost to participate in the program is $600 for one year. You will receive a full year s worth of benefits. Ad Specs AD GUIDELINES Please provide: Restaurant logo (Illustrator eps preferred, one color, 300 dpi TIFF, JPG, or print quality PDF) Address Operating hours Offer details, including disclaimer copy Are tax and tip excluded from the discount? Is there a maximum number of people the coupon can be applied to? Are you a cash-only establishment? WHAT ARE THE RESERVATION DEADLINES? The reservation deadline for the printed coupon book is July 20. The website inclusion is ongoing and can be added at any time. All ads must be approved before they are printed. HOW DO I SIGN UP? Welcome! Please complete the reservation form on the next page to begin. If you have any questions not answered here, please contact Wendi Weinman, Director of Marketing at 92nd Street Y, at or wweinman@92y.org AD SUBMISSION ads to wweinman@92y.org and ads@92y.org Please provide contact information with every submission and include your company name and date created in the filename of the logo. (i.e.yourcompany_06_15_12.eps) 92nd Street Y New York, NY Y.org

5 RESERVATION FORM 92nd Street Y 92Y.org, New York, NY Advertiser: Legal Company Name: Contact: Address: City: State: Phone: Fax: ZIP: Make checks payable to 92nd Street Y and mail to: 92nd Street Y Attn: Wendi Weinman, Restaurant Partner Advertising New York, NY Or pay via credit card: Visa MasterCard American Express Cardholder Name: Card Number: The undersigned,, hereby authorizes and directs 92nd Street Y to publish advertising in the coupon booklet(s) specified below pursuant to the following terms and conditions. All payments are due within thirty days of publication for returning advertisers. For first time advertisers, payment is due when artwork is due. Please make checks payable to 92nd Street Y. Content of advertisement is subject to prior approval from 92nd Street Y. 92nd Street Y reserves the right to withhold the printing of any advertisement for failure to receive such advertising copy by the material due dates provided by 92nd Street Y. If the required production materials are not supplied by the advertiser, then advertiser will be charged by 92nd Street Y for creating the necessary material(s). No cancellations accepted after reservation closing date; advertiser liable for cost of advertisement. Mechanical reproductions and specifications are indicated in this media kit. Liability for mistakes is limited to amounts paid hereunder. Any amounts past due shall be non-cancelable. Any amounts past due shall be subject to interest at the rate of 1.5% per month or the maximum legal rate of interest allowed by law. The parties signing below warrant and represent that they have the authority to enter into this agreement. The undersigned parties enter into this agreement on this day of, 20 Print Name: Advertiser Authorized Signature: Title: 92nd Street Y: Expiration Date: CCV: Billing ZIP Code: Signature: RESTAURANT PARTNER Media Reservation Deadline Cost Reservation Print Jul 20 $600 Online On-going $600 AD GUIDELINES Please provide: Restaurant logo (Illustrator eps preferred, one-color, 300 dpi TIFF, JPG or print quality PDF) Address Operating hours Offer details, including disclaimer copy Are tax and tip excluded from the discount? Is there a maximum number of people the coupon can be applied to? Are you a cash-only establishment? AD SUBMISSION ads to wweinman@92y.org and ads@92y.org Please provide contact information with every submission and include your company name and date created in the filename of the logo. (i.e.yourcompany_06_15_12.eps) Please or call to inquire about advertising in 92nd Street Y s Concerts program. Restaurant Partners save 30% on 1/8 page ads.