REQUEST FOR PROPOSAL FOR RADIO/INTERNET RADIO ADVERTISING 2015

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Eunice McKenzie
10 years ago
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1 REQUEST FOR PROPOSAL FOR RADIO/INTERNET RADIO ADVERTISING 2015 INQUIRIES AND PROPOSALS SHOULD BE DIRECTED TO: Kate Snyder, APR; Principal Strategist Piper & Gold Public Relations

2 I. General Information A. Purpose This request for proposal is for the purpose of entering into a contract with a radio/internet radio station(s) for advertising or underwriting to promote and its partners, and to enhance the exposure of to its target audience of business decision makers in Ingham, Eaton and Clinton Counties. B. Instructions on Proposal Submission 1. Closing Submission Date Proposals must be submitted no later than 5:00 p.m. on Thursday, September 4, Inquiries Inquiries concerning this RFP should be directed to Kate Snyder, principal strategist at Piper & Gold Public Relations, or [email protected]. 3. Conditions of Proposal All costs incurred in the preparation of a proposal responding to this RFP will be the responsibility of the bidder and will not be reimbursed by 4. Instructions to Prospective Contractors Please submit proposals via postal mail or hand delivery (no ) in a sealed envelope marked: Sealed Proposal: Radio Advertising 2110 S. Cedar St. Lansing, MI Late proposals will not be considered. Please sign in upon hand delivery of proposal to ensure a record of receipt. 5. Right to Reject reserves the right to reject any and all proposals received in response to this RFP in the event funding becomes unavailable or other unforeseeable circumstances occur. A contract for

3 the accepted proposal will be based upon the factors described in this RFP and may include any or all parts of the proposal. 6. Notification of Award It is expected that a decision selecting the successful bid will be made in September Upon conclusion of final negotiations with the successful bidder(s), all bidders submitting proposals in response to this Request for Proposal will be informed, in writing, of the decision. Please do not contact to check the status of proposals. C. Performance The proposal should outline for the following: o Objectives for achieving maximum exposure in the capital area to the target audience of employers and business executives. o Demographics for bidder s delivery area, specifically highlighting its ability to reach employers and business executives. o Format of station(s), specifically highlighting listener demographics, and highlighting news/talk programming. o Format of ads indicating if ads are read by announcers, traditional :30 spots, generously supported by/sponsored by, etc. o General schedule of when the ads/underwriting will run (morning, evening, weekdays, weekends). o Unique ideas for appropriate programming or relevant ways to highlight CAMW programs and services for business customers. o All associated production costs. o The proposal should provide outlines for running air times for a buy of: $2,500 $5,000 $10,000 $15,000 Proposals from a broadcasting company that owns multiple stations should include ALL relevant and appropriate stations as a part of one proposal with budget levels serving as a total cost among all stations. The successful bidder(s) will be required to receive approval by the Capital Area Michigan Works! CCO or CEO on all finished products. D. Payment will pay quoted costs to the successful bidder(s), provided all commitments are met according to the contract.

4 may partner with local companies and organizations on advertising. In the event of a partnership, both Capital Area Michigan Works! and the partner agency will enter into a contract with the successful bidder(s), though all invoices will be submitted to and paid by may choose to increase the amount of advertising should additional funding become available through partnerships. In the event of additional funding, will submit in writing a contract for the additional funds and will negotiate directly with the successful bidder (s). E. Delivery Schedule The successful bidder(s) will have ads scheduled at regular intervals between January 1, 2015 and December 31, Partners may be added to advertising at any time throughout the year. Contracts must be signed and invoices must be submitted to no later than September 26, F. Options At the discretion of, this contract may be extended for two additional one-year periods.

5 Proposal Evaluation A. Submission of Proposals All proposals shall include a copy of the bidder s proposal and any additional requested materials. These documents will become part of the contract. B. Nonresponsive Proposals Proposals may be judged nonresponsive and removed from further consideration if any of the following occur: 1. The proposal is not received timely in accordance with the terms of this RFP. 2. The proposal is not adequate to form a judgment by the reviewers. 3. The proposal does not follow the specified format. C. Evaluation Evaluation of each proposal will be based on the following criteria: Factors Maximum Points 1. Amount of coverage proposed for promotion Time slots/schedule assigned for promotion Ability to address target audience of employers Appropriateness of format Unique ideas and value added 10 Maximum Points 50 D. Review Process reserves the right to make an award without further discussion of the proposals submitted. will award the proposal to the responsive bidder(s) with the highest total points and based on available funding or partnerships.

Request for Proposal Cellular Service

Douglas, GA Request for Proposal Cellular Phone Service E-rate Funding Year 2016-2017 December 2015 Page 1 INTRODUCTION and INSTRUCTIONS TO VENDORS The invites vendors to submit proposals in accordance