Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages In Lee Western Illinois University, USA IIS SCIENCE Keference/
Table of Contents Preface Acknowledgment ix xv Section 1 Introduction Chapter 1 Introduction to E-Commerce in the Global Economy 1 Learning Objectives 1 Online Private Sales Clubs 1 1.1 Introduction 3 1.2 The Evolution of the Internet 5 1.3 Historical Perspective of E-Commerce 10 1.4 Types of E-Commerce 15 1.5 Organizations in the E-Commerce Era 20 1.6 Impacts of E-Commerce on Government Policies 28 1.7 Web 1.0, Web 2.0, and Beyond 30 Key Terms and Definitions 33 Case Study: The Case of the Rugby Player and the Handbag 35 Chapter End Review Questions 42 Web Exercises 43 Team Exercises 43 Chapter 2 Web 2.0 and Enterprise 2.0 47 Learning Objectives 47 Sabre Town: A New Employee Connection for Sabre 47 2.1 Introduction 49
2.2 Enterprise 2.0 51 2.3 Web 2.0 Support Types and Users' Interaction Spaces 55 2.4 Web 2.0 Applications for Supporting Existing Business Models 58 2.5 Small and Medium-Sized Enterprises (SMEs) and Web 2.0 o. 62 2.6 Managing Risks Posed by Web 2.0 Initiatives 64 Key Terms and Definitions 65 Case Study: Groupon's Success Story 66 Chapter End Review Questions 71 Web Exercises 71 Team Exercises 71 Chapter 3 Foundations of E-Commerce: Theories, Online Intermediaries, and E-Commerce Business Models 75 Learning Objectives 75 Virtual World 75 3.1 Foundation Theories in E-Commerce 77 3.2 E-Commerce Business Models 82 3.3 Online Intermediaries 87 3.4 Emerging Web 2.0-Based Business Models 91 3.5 Interaction Dynamics between Emerging Web 2.0-Based Businesses and Existing Businesses 95 Key Terms and Definitions 97 Case Study I: Evolution of Emdeon's E-Business Model 98 Case Study II: E-Commerce in the Public Services: The Case of Britain's National Mapping Agency 107 Chapter End Review Questions 117 Web Exercises 117 Team Exercises 117 Section 2 Consumer and Business Sides of E-Commerce Chapter 4 B2C E-Commerce, C2C E-Commerce, and E-Recruiting 122 Learning Objectives 122 Ing Direct: Online Banking 123 4.1 B2C E-Commerce 124 4.2 Pure Play vs. Brick-And-Click Retailers 125 4.3 B2C in the Digital Content Industry 129
4.4 B2C in the Financial Industry 131 4.5 B2C Online Auctions.0. 132 4.6 Prices in B2C E-Commerce 133 4.7 C2C E-Commerce 136 4.8 C2C Information Sharing 139 4.9 Choiceboards 144 4.10E-Recruiting 147 Key Terms and Definitions 153 Case Study: BAP - The Role of an Online Service in a Magazine Publisher's Business Model 154 Chapter End Review Questions 160 Web Exercises, 160 Team Exercises 161 Chapter 5 B2C Online Consumer Behavior 166 Learning Objectives 166 Web Award Competition 166 5.1 Introduction 168 5.2 Models of Online Consumer Behavior 170 5.3 Consumer Trust 180 5.4 Perceived Risk in Online Consumer Behavior 184 5.5 Electronic Service Quality 187 Key Terms and Definitions 189 Case Study: Digital Revolution in the Music Industry 191 Chapter End Review Questions 195 Web Exercises 196 Team Exercises 196 Chapter 6 B2C Marketing 202 Learning Objectives 202 Yahoo! vs. Google 202 6.1 Customer Relationship Management (CRM) 204 6.2 Online Advertising 212 6.3 Web Search and Search Engines Optimization.-2-1-8 6.4 Web Analytics 222 6.5 Marketing Strategies and the Internet 227 Key Terms and Definitions 233
Case Study: New Media and E-Business Strategy: 7 A Case Study Based on a Family-Owned Hotel Chain 235 Chapter End Review Questions 243 Web Exercises 244 Team Exercises 244 Chapter 7 B2B E-Commerce, Online Auction, Supply Chain Management, and E-Collaboration 249 Learning Objectives 249 Teleroute: An Electronic Third Party Logistics 250 7.1 Introduction 251 7.2 B2B E-Marketplaces : 254 7.3 Online Auction 260 7.4 Electronic Logistics Marketplaces 264 7.5 Supply Chain Management and B2B E-Commerce 266 7.6 E-Collaboration in B2B E-Commerce 268 7.7 Trust in B2B E-Commerce 274 7.8 International B2B E-Commerce 275 7.9 B2B E-Commerce Standards for Global Enterprises 278 Key Terms and Definitions 283 Case Study: ARIBA: Successful E-Service Story in the E-Commerce Age 284 Chapter End Review Questions 293 Web Exercises 294 Team Exercises 294 Chapter 8 Mobile Commerce 300 Learning Objectives 300 The Growth of Mobile Communications 300 8.1 Introduction : 301 8.2 M-Commerce Applications 303 8.3 Trends in Mobile Technologies 306 8.4 Location Commerce 309 8.5 Pervasive (Ubiquitous) Computing and M-Commerce 314 8.6 Radio Frequency Identification (RFID) Technologies and M-Commerce 316 8.7 Mobile Marketing 318 Key Terms and Definitions 323 Case Study I: Metro Group's Future Store Initiative 325
Case Study II: Mobile Service Support At Powerco 329 Chapter End Review Questions 333 Web Exercises 334 Team Exercises 334 Section 3 Payment, Security, and Privacy in E-Commerce Chapter 9 Online Payment Systems 340 Learning Objectives 340 Credit Card Data Breaches 340 9.1 Introduction 342 9.2 Mobile Payment 344 9.3 Online Credit Card Payment Processing 347 9.4 Third Party Online Payment Services 352 9.5 Electronic Funds Transfer Systems.354 Key Terms and Definitions 355 Case Study: BPAY: An Electronic Bill Payment Intermediary 357 Chapter End Review Questions 361 Web Exercises 361 Team Exercises 362 Chapter 10 Security and Privacy in E-Commerce 366 Learning Objectives 366 Online Privacy Issues 366 10.1 Security in E-Commerce 368 10.2 Managing Security Threats 372 10.3 Public Key Infrastructure (PKI) 377 10.4 Privacy in E-Commerce 383 Key Terms and Definitions 390 Case Study: Business Associates in the National Health Information Network 391 Chapter End Review Questions 398 Web Exercises 399 Team Exercises 399
Section 4 Systems Development, Technologies, and Issues in E-Commerce Chapter 11 E-Commerce Systems Development and Web Technologies 404 Learning Objectives 404 Netflix 404 11.1 A Framework for E-Commerece Systems Development 407 11.2 Architecture of E-Commerce Systems 412 11.3 Languages and Tools for E-Commerce Systems Development 419 11.4 Utility Computing 421 11.5 Cloud Computing 424 11.6 Web Services 427 Key Terms and Definitions 430 Case Study I: Office Depot's E-Commerce Systems Deveopment 430 Case Study II: Current TV 440 Chapter End Review Questions 448 Web Exercises 449 Team Exercises 449 Chapter 12 Trends, Ethics, and Regulatory Issues in E-Commerce 452 Learning Objectives 452 Digital Watermarking in the Digital Age: Digimarc Corporation 452 12.1 Convergence of the Internet and Telecommunications 454 12.2 Emerging Standards and Technologies 457 12.3 Web Accessibility 463 12.4 Ethics and Regulatory Issues in E-Commerce 468 Key Terms and Definitions 477 Case Study: Standard Business Reporting, Australia '. 478 Chapter End Review Questions 486 Web Exercises 487 Team Exercises 487 About the Author 491 Index 492