ebusiness & ecommerce

Transcription

1 Andreas Meier Henrik Stormer ebusiness & ecommerce Managing the Digital Value Chain Translated by Elizabeth Gosselin ^J Springer

2 Contents ebusiness Framework Defining Electronic Business Case Studies on Electronic Business Electronic Shop (B2C) Electronic Health Market (B2B) Electronic Voting and Elections (A2C) Knowledge Exchange via Electronic Books (C2C) Arguments for Internet Economics Value Chain and Chapter Overview Literary References.' 17 eproducts and eservices Components of a Business Model Anatomy of an Electronic Marketplace Horizontal Integration Vertical Integration Classification of Business Webs According to Tapscott Agora B-Web Aggregator B-Web Integrator B-Web Alliance B-Web Distributor B-Web Comparison and Valuation of Networks c The Price Formation Process Options for Price Differentiation Linear and Nonlinear Price Formation Forms of Price Bundling Dynamic Price Formation Profit Models for Electronic Markets Literary References 46 eprocurement Strategic and Operational Procurement Information Support for Procurement 51

3 viii ; Contents 3.3 Basic Types of eprocurement Solutions Market Models for eprocurement Sell-Side Model Buy-Side Model Marketplace Catalog Management Standard Software for Desktop Purchasing 65 f 3.6 Market for eprocurement Service Provider Literary References 68 4 emarketing The Path to Individual Marketing Comparison of the Communications Media The Development Model for Online Customers The Online Surfer The Online Consumer The Online Prosumer The Online Buyer The Key Online Customer Measuring Success with Online Customers Online Promotion Push Principle vs. Pull Principle Content Management Types of Promotion Prospects for emarketing Literary References 87 5 econtracting The Electronic Negotiation Process Generic Services for the Negotiation Process The Digital Signature Asymmetric Coding Procedures Generating Digital Signatures Tasks of the Certification Site Verification of Certificates XML and Electronic Contracts Legal Rights of the Information Society Literary References edistribution Components of a Distribution System Types of Distribution Logistics Online Distribution Offline Distribution Hybrid Distribution Ill

4 Contents ix 6.3 Supply Chain Management Cycles Within the Sales Chain The SCOR Reference Model On-Demand Production Electronic Software Distribution (ESD) Architecture for Software Distribution ESD Functions and Services Protection Through Digital Watermarks Literary References epayment Overview and Classification ^ Credit Card-Based Procedures Credit Cards with Secure Sockets Layer PayPal Secure Electronic Transaction (SET) Conclusion Asset-Based Procedures CASH Geldkarte Conclusion Innovative epayment Solutions ecash Millicent PayWord and MicroMint Random Payment Conclusion Solutions for Fee-Based Web Sites Firstgate Click & Buy 137 ' Allopass Conclusion Comparison of epayment Solutions Literary References ecustomer Relationship Management From Product Orientation to Customer Orientation The Customer Equity Model by Blattberg et al Analytical Customer Relationship Management Rough Architecture of a Customer Data Warehouse Evaluation of a Multidimensional Data Cube Steps Involved in Outlining a Data Cube Data Mining Procedure Decision Trees for Customer Classification 152

5 x, Contents 8.4 Operational Customer Relationship Management Customer Buying Cycle Multichannel Management Inbound and Outbound Customer Processes Use of CRM Systems Controlling Customer Relationship Management Literary References 163 f 9 mbusiness 165 ' 9.1 Mobile Devices Mobile Communication The GSM Cell Phone Network Local Communication with Bluetooth MobileTApplications Mobile Payment Mobile Ticketing Mobile Web Sites Location-Dependent Services Mobile Devices in the Medical Field Literary References esociety Change in the Working World Changing Organizational and Work Structures Virtual Organizations Work Organization in eteams The Knowledge Worker in a Knowledge Society Measuring the Success of Intellectual Capital Ethical Maxim for eteams Literary References..' 196 Glossary 199 Bibliography 209 Index 219 About the Authors 221