Graduate School of Management St. Petersburg University

Transcription

1 Graduate School of Management, St. Petersburg University, Russia IBM Academic Initiative, Enterprise Systems Graduate School of Management St. Petersburg University Volkhovsky Per. 3 St. Petersburg Russia Quick view Faculty Sergey Yablonsky yablonsky.serge@gmail.com yablonsky@gsom.pu.ru Enterprise technologies Business analytics - Cognos - SPSS Database management - DB2 Programming languages - C++ - School URL: - Enterprise systems URL: Bachelor of Management Master in International Business, MIB Master in Corporate Finance, MCF Master in Information Technologies and Innovation Management, MITIM (in cooperation with Lappeenranta University of Technology School of Business, LUT) MBA/EMBA Programs IBM Academic Initiative: 1. Information Management DB2, Cognos, SPSS courses 2. DB2, Cognos, SPSS software downloads. Recruiters ECM SAP IBM 1

2 Enterprise Systems curriculum Data Governance Program: Bachelor in Management Instructor: Sergey A. Yablonsky, PhD, Associate Professor, Workload: 6 ECTS, 45 hours of classes Course abstract All organizations need to be able to make decisions about how to manage data, realize value from it, minimize cost and complexity, manage risk, and ensure compliance with ever-growing legal, regulatory, and other requirements. The amount of data available in the world is growing at an astounding rate. Data, and the information created from data, are now widely recognized as enterprise assets. No enterprise can be effective without high quality data. Every enterprise needs to effectively manage its increasingly important data and information resources. Today's organizations rely on their data assets to make more informed and more effective decisions. Market leaders are leveraging their data assets by creating competitive advantages through greater knowledge of their customers, innovative uses of information, and operational efficiencies. Businesses are using data to provide better products and services, cut costs, and control risks. Government agencies, educational institutions, and not-for-profit organizations also need high quality data to guide their operational, tactical, and strategic activities. As organizations need and increasingly depend on data, the business value of data assets can be more clearly established. Course content All the issues covered within the course are arranged into 9 themes. Topic 1. Data Governance Frameworks and Standards Data Governance: Planning, supervision and control over data management and use. The IBM Data Governance Council. IBM Data Governance Unified Process. DAMA framework. Topic 2. Data and Information Lifecycle Management. Topic 3. Database Management. SQL Fundamentals. (Including practice in computer classes: MS Access 2010, DB2) Topic 4. Big Data, Data warehousing concepts & Analytics. Business Intelligence. (Including practice in computer classes) Topic 5. Reference and Master Data Management. Topic 6. Data Quality. Data Security and Privacy. Topic 7. Data Mining Topic 8. Information Governance Maturity Model. Metrics. KPI and Balanced Scorecards. Standards. Topic 9. Cases and Best Practices 2

3 Required reading: 1. IBM Data Governance. Documents from 2. (ed), Mark Mosley. The DAMA Guide to The Data Management Body of Knowledge (DAMA- DMBOK Guide), First Edition. Technics Publications MS Access documentation, and tutorials. 4. IBM Academic Initiative, Information Management DB2 and Cognos courses. 5. IBM DB2 documentation. E-Commerce Program: Bachelor in Management Instructor: Sergey A. Yablonsky, PhD, Associate Professor, Workload: 6 ECTS, 45 hours of classes Course abstract The Internet and related mobile technologies are changing the way companies do business. As a result, new ways of managing, communicating and trading have been opened up. The course provides an introduction to e-commerce commerce that takes place online. E-commerce is increasingly important in our networked world of global transactions and global competition. The course offers an introduction to the basics of web/mobile commerce and includes understanding of the concepts, terminology and technologies related to e-commerce. The course focuses on how e-commerce is carried out, including strategy, business models, value chain, infrastructure, services, planning, marketing, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the IT technology and infrastructure in place to support this type of electronic commerce, and the global economy within which it takes place. Course aim and objectives: Students will be introduced to major issues in the field and to the role of the e-business and web and mobile technologies in international economy. Course content: Topic 1. Introduction to information technologies in electronic and mobile commerce. Topic 2. Brief introduction to electronic commerce (EC). Topic 3. Brief introduction to mobile commerce (MC). Topic 4. Main EC/MC actors and the structure of e-marketplace. Topic 5. EC/MC business models. Planning, Financing and Launching E-business. Topic 6. EC/MC Strategy. Cases. Topic 7. E-auctions. Topic 8. Digital marketing. E-Marketing. Social networks marketing. Cases. Topic 9. Electronic Payment Systems. Cases. Topic 10. Legal, Ethical, and Social Impacts of EC/MC. Cases. Topic 11. EC/MC security. Topic 12. Course summary. 3

4 Required reading: 1. Gary Schneider Electronic Commerce, Course Technology Ptr, Fourth Edition, Efraim Turban, Dorothy Leidner, Ephraim McLean, James Wetherbe Information Technology for Management: Transforming Organizations in the Digital Economy, 6th Edition, Learning materials and IBM SmartCloud for Social Business 1. IBM Academic Initiative, Information Management courses. 2. IBM SmartCloud for Social Business. IBM SmartCloud Engage Advanced The IBM Academic Initiative. Managing Online Communities course slides. ml 4. The IBM Academic Initiative. (CNW30) Social Computing for Business with Lotus Connections 2.5. E-Business Program: Master in International Business Instructor: Sergey A. Yablonsky, PhD, Associate Professor, Workload: 6 ECTS, 45 hours of classes Course abstract The Internet has become the most important medium for information exchange and the core communication environment for business relations as well as for social interactions. It is expected that the number of nodes (computers, terminals, mobile devices, sensors, etc.) of the Internet will soon grow to more than 100 billion. Digital technologies, including Internet and other related technologies, are changing the way companies do business. The digital economy is an economy based on digital technologies. As a result, new ways of doing business in the digital economy have been opened up. The course provides an introduction to digital or electronic business (e-business). E-Business usually refers to business conducted over the Internet, but in general, any network, public or private, can be included. E-Business is a term that has a broader definition of e-commerce that includes servicing customers, collaborating with business partners, and conducting electronic transactions within an organization, as well as buying and selling. Digital business is increasingly important in our networked world of global transactions and global competition. The course offers the basics of e-business and includes understanding of the concepts, terminology and technologies related to e-business. The course focuses on how e-business is carried out, including innovative technologies, strategy, business models, value chain, infrastructure, services, planning, marketing, and electronic retailing, as well as the advantages and disadvantages of e-business. Students have to obtain the following key skills during the course: general understanding of concepts, terminology, and basic innovative digital technologies related to e-business. knowledge of strategy, sourcing, and governance in the e-business domain. skills in analysis and explanation of the variety of e-business models through analysis of the 4

5 best practices. practice in preparing a project paper and presentations. hand-on practice in e-business application solutions. team working and decision-making in e-business sphere. Course content Topic 1. Introduction to digital technologies and electronic business. Web 1.0, 2.0, 3.0. Cloud computing. IBM SmartCloud. RFID. Internet of things. Topic 2. IBM: Digital Transformation. Digital Enterprise. Brief introduction to e-business. Social Business and Enterprise 2.0./3.0. IBM Patterns for e-business: A Strategy for Reuse. Topic 3. E-Business strategy. E-Business models and value chain. Topic 4. Planning, financing and launching e-business. Topic 5. E-Commerce. Web Store. Online Payments and Shopping Carts. IBM Sterling Solutions for Commerce. IBM Smart Commerce. Topic 6. E-Auctions. Topic 7. E-Supply chains. E-Logistics. Topic 8. From Retailing to E-tailing. Topic 9. Digital marketing. Web analytics. E-CRM. Topic 10. m-business and m-commerce. Topic 11. Social Business. Social CRM. IBM SmartCloud for Social Business Topic 12. E-Government initiatives. Topic 13. E-Finance, e-banking, e-payment systems. Topic 14. E-Business security. Topic 15. Law, ethics and consumer policies. Topic 16. Final Issues and Conclusions Required reading: 1. Meier A., Stormer H. (2009) ebusiness & ecommerce. Managing the Digital Value Chain, Springer- Verlag Berlin Heidelberg, ISBN GSOM library on-line access through Springer/Kluwer. 2. Turban E., Volonino L. (2009) Information Technology for Management: Improving Performance in the Digital Economy, Wiley 3. Redbook: IBM Sterling Solutions for Commerce RU&ibmcontinue=Continue Learning materials and IBM SmartCloud for Social Business 1. IBM Academic Initiative, Information Management courses. 2. IBM SmartCloud for Social Business. IBM SmartCloud Engage Advanced The IBM Academic Initiative. Managing Online Communities course slides. ml 4. The IBM Academic Initiative. (CNW30) Social Computing for Business with Lotus Connections

6 Optional reading 1. McAfee A. (2009) Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, Harvard Business School Press. GSOM library on-line access through Books 24x7. 2. Brynjolfsson E., McAfee A. (2011) Race Against The Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy, Digital Frontier Press. GSOM library on-line access through Books 24x7. 3. Wayne W. Huang, Yingluo Wang and John Day (eds) Global Mobile Commerce: Strategies, Implementation, and Case Studies, 2008, 456 p. GSOM library on-line access through Books 24x7. 4. S. Ann Becker (ed) Electronic Commerce: Concepts, Methodologies, Tools, and Applications, Volume 1, IGI Global, GSOM library on-line access through Books 24x7. 5. Holden G., Belew S., Elad J., Rich J. (2008) Wiley Pathways E-Business, Wiley. 6. Digital transformation. Creating new business models where digital meets physical. IBM Institute for Business Value. 7. IBM Business applications that integrate with social business software ibm.com/software/collaboration/social/business/software.html 8. Shannon Belew and Joel Elad Starting an Online Business All-in-One for Dummies, 2nd Edition, John Wiley & Sons, 2009, ISBN: GSOM library on-line access through Springer/Kluwer. 6