Slide 1.1. E-business Lecture 1. Introduction to e-business and e-commerce
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1 Slide 1.1 E-business Lecture 1 Introduction to e-business and e-commerce
2 Slide 1.2 E-business lecture 1 - Outline Practicalities Chapter 1 (Introduction and overview)
3 Slide 1.3 E-business practicalities Lecturer: Peter de Waal Lectures: Monday (11:00-12:45h) and Wednesday (09:00h-10:45h) Workshops (Werkcollege): Wednesday (11:00h-12:45h)
4 Slide 1.4 Course literature D. Chaffey. E-Business and E-Commerce Management, Strategy, Implementation and Practice, 4 th or 5 th edition Exam Material: All slides All indicated book chapters Werkcollege materials Additionally provided papers
5 Slide 1.5 Houserules Lectures: No laptops, smartphones, tablets Be on time and don t be a nuisance Guest lectures: Mandatory
6 Slide 1.6 Structure of the course Theoretical part: 2 Lectures per week 3 Guest lectures 2 Exams (mid-term and end-of-term) Practical part: 7 werkcolleges on E-business topics Werkcolleges are not mandatory, but: The material taught is part of the exam material! Werkcollege sessions are for checking your solutions: If you come unprepared, you are not admitted. If you come prepared, the assistant can check your solution. Online solutions will not be provided.
7 Slide 1.7 E-business course: outline Intro Fundamentals of E-commerce E-business infrastructure E-environment E-business strategy E-procurement Supply Chain Management & Logistics Security & Payment systems E-marketing & CRM Change management
8 Slide 1.8 E-business Lecture 1 Introduction and Overview of E-business and E-commerce
9 Slide 1.9 Lecture 1: Outline What is e-business / e-commerce? E-business infrastructure E-environment E-business strategies E-procurement Supply Chain Management & Logistics Security & Payment systems E-Marketing
10 Slide 1.10 Figure 1.1 Google circa 1998 Source: Wayback machine archive:
11 Slide 1.11 Impact of electronic communication Since Google was launched in 1998 which e-business startups have transformed the way we work, live and play? Which new technologies or applications have emerged with an impact on business? Which new technologies do you foresee, that may change electronic business?
12 Slide 1.12 E-business opportunities Reach Over 1+ billion users globally Connect to millions of products Richness Variety of available information/products/services. Blogs, videos, feeds Personalized messages for users Affiliation Ease of co-operation
13 Slide 1.13 E-business fundamentals What is e-commerce and e-business? You are attending a role in the e-business team of a global bank You anticipate you may be asked the distinction between e-commerce and e-business. Write down a definition for each E-commerce: E-business:
14 Slide 1.14 E-commerce: Definition E-commerce: All electronically mediated information exchanges between an organization and its external stakeholders Buy side E-commerce Sell side E-commerce E-business: The transformation of key business processes through the use of Internet technologies (IBM, 1997) Full integration of ICT process with all business and operations processes.
15 Slide 1.15 The distinction between buy-side and sell-side e-commerce (Dave Chaffey, E-Business and E-Commerce Management, 4 th Edition, Marketing Insights Limited 2009)
16 Slide : E-business fundamentals Models of E-Commerce transactions Traditional: B2C: Business to consumer B2B: Business to business New: C2C: Consumer to consumer C2B: Consumer to business Also: G2C: Government to consumer G2B: Government to business G2G: Government to government
17 Slide 1.17 Summary and examples of transaction alternatives between businesses, consumers and governmental organizations
18 Slide 1.18 Betfair peer-to-peer gambling exchange
19 Slide : E-business infrastructure (Dave Chaffey, E-Business and E-Commerce Management, 4 th Edition, Marketing Insights Limited 2009)
20 Slide : E-environment Social Legal Economic Political Technological
21 Slide : E-business strategy Strategy: How advanced is a company in its use of ICT to support different processes. Identification of stages in this development Analysis Objectives Definition Implementation
22 Slide 1.22 A simple stage model for buy-side and sell-side e-commerce
23 Slide 1.23 Sell-side E-Commerce More than just selling books and stuff Using Internet technology with range of techniques Types of sell-side E-commerce: Transactional E-Commerce sites Services-oriented relationship building sites Brand-building sites Portal, publisher or media sites Social networks
24 Slide 1.24 Online Value Proposition Question: Drivers of consumer adoption? Content Customization Community Convenience Choice Cost reduction
25 Slide 1.25 Online Value Proposition Barriers to consumer adoption No perceived benefit Lack of trust Security problems Lack of skills Cost
26 Slide : E-procurement Procure = obtain or purchase Procurement methods and procedures Marketplaces Auctions
27 Slide : Supply Chain Management Supply chain management: The coordination of all supply activities of an organization from its suppliers and delivery of products to its customers. Value chain: The value-adding activities that connect supply side with demand side. Value network: Network of value chains. Vertical / virtual integration
28 Slide : Security and Payment systems Security issues: Secrecy Integrity Availability Key management Nonrepudiation Authentication
29 Slide 1.29 Security and Payment systems Encryption methods
30 Slide : E-marketing & CRM E-marketing: Marketing using electronic media In conjunction with data about customers Typically multi-channel Customer-centric: customer insight CRM: Customer relationship management Typical new technologies: Web 2.0: Blogs, feeds, podcasts, social networks, virals Apps! Big Data
31 Slide 1.31 First Direct Interactive ( (Dave Chaffey, E-Business and E-Commerce Management, 4 th Edition, Marketing Insights Limited 2009)
32 Slide 1.32 Blendtec viral campaign micro-site ( (Dave Chaffey, E-Business and E-Commerce Management, 4 th Edition, Marketing Insights Limited 2009)
33 Slide 1.33 More viral advertising
34 Slide 1.34
35 Slide 1.35
36 Slide 1.36
37 Slide 1.37
38 Slide 1.38 There s an App for this!
39 Slide 1.39 There s an App for that!
40 Slide 1.40 And a podcast..
41 Slide 1.41 Evolution of web technologies Source: Adapted from Spivack (2007)
42 Slide 1.42 What s next? Next Lecture: E-business fundamentals Next Wednesday: Workshop 1:
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