E-Commerce and E-Business

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1 E-Commerce and E-Business Miguel Rebollo Introduction to Computer Science

2 Aims Describing the phases a company goes through using Internet for business Describing the forms of e-commerce Describing the purpose and uses of intranets and extranets Describing the use od web sites to support commercial transactions Describing the ethical issues of e-commerce

uses of intranets and extranets Describing the use od web sites to

3 Contents 1. E-Commerce in perspective 2. Intranets: internal business processes 3. Extranets: business alliances 4. B2C: customer-centered web design 5. Technical requirements for e-commerce 6. Ethical issues of e-commerce

4 Created in 1994 Opened in July 1995 as a virtual book-stores 20 mill. customers in 160 countries Survivor of.dot crises Powerful recommendation system Jeff Bezos. Amazon founder

5 E-commerce in Perspective Sharing business information, maintaining business relationships and conducting business transactions through the use od telecomm. networks Involves reorganising business processes

conducting business transactions through the use od

6 E-comm Transforms Business.com companies (virtual) Essential, or at least important for the rest Increases speed and efficiency of business processes Variants: e-commerce i-commerce (electronic) (internet) m-commerce (mobile)

7 E-Comm Models B B business-to-business (B2B) C business-to-consumer (B2C) C consumer-to-business (C2B) consumer-to-consumer (C2C) Put examples of each case

8 Intranets Basis for B2E: internet supporting internal activties Improve comm. inside the company Advantages cross-platform open standards minimal user training

9 Characteristics of a B2E Intranet physical tech: LAN with Ethernet middleware: software which handles physical comm. (TCP/IP based) firewall sw for security standard web applications: browsers, clients, file sharing

10 Characteristics of a B2E Intranet physical tech: LAN with Ethernet middleware: software which handles physical comm. (TCP/IP based) firewall sw for security standard web applications: browsers, clients, file sharing

11 How To Use B2E Intranets Information access for employees: centralised databases with a common interface Collaboration and teamwork: distribute information, remote working groups Internal business transactions: increase efficiency and reduces paperwork

and teamwork: distribute information, remote working groups

12 Extranets Business Alliances Link intranets of different companies (e-marketplaces) Activities between trusted business partners Functionalities place orders check stock level confirm inoice status exchange business information

business partners Functionalities place orders check

13 Extranets with Public Networks use public, open comm. lines without additional security mechanisms low cost, but low security (and high risk) protection: firewalls and logons

14 Extranets with Public Networks use public, open comm. lines without additional security mechanisms low cost, but low security (and high risk) protection: firewalls and logons

15 Extranets with VPN use public, open comm. lines an special protocol creates a virtual tunnel across the intranets VPNs are becoming the preferred method: economical and secure enough

16 Extranets with VPN use public, open comm. lines an special protocol creates a virtual tunnel across the intranets VPNs are becoming the preferred method: economical and secure enough

17 Extranets with Private Networks physically attached lines (leased) high cost high security levels extent of access for external users (only business partners)

18 Extranets with Private Networks physically attached lines (leased) high cost high security levels extent of access for external users (only business partners)

19 B2C Customer centered web design Often interactive features included CRM: customer relationship management critical without personal contact database with relevant information: preferences, past purchases, communications...

critical without personal contact database with

20 Features of Well Designed Sites Speed of transactions Large, up-to-date selection (the Long Tail ) Ease of use Secure transations After-sale features

21 Technical Requirements: Web Server Hw&Sw to store pages and handle trafic Only large companies have the know-how and the capability to run their own server

22 Technical Requirements: Hosting Service Provide space in their own servers and tools to set up business web pages Handle almost all transactions steps (including payments)

23 Technical Requirements: Software Provides commercial services Database (catalogue) + front-end Capabilities: security, search engine, data analysis

25 Company Policies A Code of Ethics Privacy policy of the organisation Permission to transmit people data How company inform customers about the use of personal data Ownership about network posting and communications Tracking of user behaviours

CHAPTER 13: ELECTRONIC COMMERCE AND E-BUSINESS

CHAPTER 13: ELECTRONIC COMMERCE AND E-BUSINESS Multiple Choice: 1. founded Amazon.com. A. Alan Kay B. Jeff Bezos C. Bill Gates D. Andy Grove Answer: B Reference: Jeff Bezos: The Virtual Bookseller Difficulty: