MARKETING PROPOSAL
INTRODUCTION Dear Seller, Thank you for allowing us the opportunity to present our customized marketing plan for your home. The Kendra Todd Group is one of the fastest-growing, most tech-savvy real estate brands in the nation. Our dedicated team of real estate professionals has the experience necessary to provide exemplary representation for you and your home throughout the selling process. Our mission is to deliver remarkable results and provide our clients with extraordinary real estate experiences. By listening to your goals for selling and making sure we understand your top priorities, we can establish the best marketing plan and pricing structure to help you accomplish your goals. Our successful marketing plan will give your home maximum exposure to active and qualified buyers in the marketplace 24-hours a day, 7 days a week. Our number one priority is to protect your interests, and make sure we sell your home for the most favorable price and terms that we possibly can. We want to be your trusted partner throughout the process, and look forward to putting our team to work for you. Sincerely, Founder & Managing Broker THE KENDRA TODD GROUP
ABOUT OUR COMPANY WHY THE KENDRA TODD GROUP? The Kendra Todd Group () exemplifies excellence in real estate. We are dedicated to delivering remarkable results and providing extraordinary real estate experiences for our clients. We strive to cultivate a corporate culture of integrity, innovation, and merit for the betterment of our agents, industry, and local community. Exceptional service, strong experience, marketing creativity, and good old-fashioned hard work has made The Kendra Todd Group the company of choice for discerning buyers and sellers in the Greater Seattle marketplace. The company was founded by four of the most talented real estate entrepreneurs in the industry. Kendra Todd is one of the nation s leading real estate experts, and widely known as the third season winner of NBC s The Apprentice, and host of HGTV s My House Is Worth What? and Stacey Brower is one of Seattle s top brokers, and has orchestrated the sale of several highly publicized residential and commercial acquisitions. Our founding team has successfully grown The Kendra Todd Group into the #4 highest producing group in Keller Williams worldwide, and #39 on The Wall Street Journal s 2012 List of Top Real Estate Groups Nationwide. The Kendra Todd Group is committed to customizing our services to fit the highly specialized needs of our clients. We have seasoned experts in a variety of divisions, including: First Time Homebuyer Services, Luxury Homes, Commercial, Auction, Bank Owned, Short Sales, Relocation, and Corporate Services. While the real estate market has changed in complexity over the years, one thing remains the same: our dedication to understanding and delivering upon your individual needs. Our greatest reward is providing you with an exceptional real estate experience. We look forward to putting our team to work for you. The Kendra Todd Group goes the extra mile... From the day we began working together, Kendra s team has gone the extra mile to make sure our short and long-term goals were met. I would jump on an opportunity to work with The Kendra Todd Group again. ~ Anton Anderson
LEADERSHIP TEAM OUR LEADERSHIP TEAM The entrepreneurs behind The Kendra Todd Group founded the company on their shared vision to provide home buyers and sellers with the resources, technology, marketing and service excellence necessary for a remarkable real estate experience. Our team s impressive backgrounds, remarkable skillsets, and combined experience helped build The Kendra Todd Group into the most cutting-edge and innovative real estate company in the country. KENDRA TODD Kendra Todd is a nationally recognized real estate expert and TV personality. She is the first woman and youngest competitor to win the popular NBC show, The Apprentice. Kendra stars in the HGTV series, My House Is Worth What? and is a frequent FOX NEWS contributor. She was also awarded the coveted title of Top 30 REALTORS under the age of 30 nationwide, and worked on the record-breaking $95 Million sale of Donald Trump s Palm Beach oceanfront estate, Maison de L Amitie. STACEY BROWER Stacey Brower is a Multi-Million Dollar producer who achieved a production level of over $110 million by 2009. She closed over 100 transactions in 2008 alone. Stacey is widely known in the Seattle real estate industry for orchestrating the acquisition of a 136-unit condominium building for a major expansion project of The Seattle Children s Hospital. The $62.5 million purchase closed in September 2010. Stacey s background managing luxury properties and complex commercial transactions is an incredible asset to KTG.
GIVING BACK PROFITS WITH A PURPOSE The Kendra Todd Group s core mission is to truly serve the needs of others. That s why our company humbly donates 10% of our revenue to charities and non-profit organizations that are caring for people in our own community and abroad. Organizations We Support:
MARKET LEADER PROVEN PERFORMANCE EXCELLENCE The numbers speak for themselves. For the past 2 years, our company has maintained our status as the #1 highest producing real estate group in Seattle, with sales volume nearly 25% more than our closest competitor s. We are proudly #2 in all of Washington state, and in 2012 The Wall Street Journal ranked us #34 nationwide. 180 150 120 90 60 30 Total Transaction Volume Seattle, WA (2011-Present) 0 Kendra Todd Group $178,604,902 Citron Partners $130,321,521 Beth Billington Team $130,293,776 Wendy Lister Team $112,913,115 Mark Von Der Burg Team $100,367,688 Keller Williams Market Share Gain WRE (-8.4%) Coldwell Banker (-4.3%) John L Scott (-3.0%) RE/MAX (6.3%) Keller Williams (24.6%) -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% #1 in Seattle & #2 in WA for total sales #39 in sales & #49 in volume nationally for 2012 759 homes sold $178,604,902 in sales (2011 - Present) Findings for charts based on top five ranking in total residential sales (listing and sale transactions) and market share gain by brokerage, recorded in RealTrends.com, TrendGraphix, Inc., and BrokerMetrix, 2011-2013 and Northwest MLS, 2011-2013
ABOUT KELLER WILLIAMS Keller Williams Realty Fastest Growing Real Estate Company in North America #1 Real Estate Company in the United States by Agent Count - More than 80,000 agents in approximately 690 market centers #1 Ranked Real Estate Franchise - Entrepreneur Magazine #1 in Social Media - Most Facebook fans & Twitter followers #9 on America s Top Workplaces 2013 - The ONLY national real estate franchise on the list! Sale Training & Coaching Program of the Year for Keller Williams MAPS Coaching - Stevie Awards 2011 Winner of the the Inman Innovator Award #1 in Number of Agents and Total Closed Transactions - RISMedia s Power Broker Report #78 Overall Franchise Company on the Franchise 500 List - Entrepreneur Magazine Highest Overall Satisfaction For Home Buyers and Home Sellers Among National Full Service Real Estate Firms ~ J.D. Power & Associates, 2012 Keller Williams received the highest numerical score among full service real estate firms for home buyers and home sellers in the proprietary J.D. Power and Associates 2012 Home Buyer/Seller StudySM. Study based on 2,994 total evaluations measuring five firms and measures opinions of individuals who bought or sold a home between March 2011 and April 2012. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2012. Your experiences may vary. Visit jdpower.com
OUR MARKET REACH INTERNATIONAL PRESENCE The Keller Williams network is one of the largest sources of relocation buyers in the U.S. Office Locations * As of April 2012 2 2 17 12 93 7 7 18 3 7 3 3 1 20 54 1 6 9 14 2 11 2 14 4 17 3 22 7 14 12 6 19 34 32 1 25 21 9 19 1 1 Vermont 1 3 18 3 8 19 1 4 15 61 1 1
MARKETING INNOVATION OUR MARKETING PACKAGE Your home will receive unparalleled marketing exposure with our innovative strategies. - Order Professional Photographs - Order Yard Sign & Text Lead Rider - Photographs Uploaded To MLS - Property Flyer - Full Color Brochures - Property Video & YouTube Page - Feature on RealEstate.com - City Page Feature on Brio - Craigslist Advertising - Social Media Exposure INDIVIDUAL PROPERTY WEBSITE PROFESSIONAL PHOTOGRAPHS FULL COLOR BROCHURE YARD SIGN & TEXT RIDER For more information and pricing please call: FOR SALE 4335 NE 45th St, Seattle, WA 98145 Stunning 7 bedroom/2.75 bathroom home in the heart of Laurelhurst with 2,980 square feet. Updated for today s living with all the original charm intact including leaded glass windows, hardwood floors, exposed wood beams, arched doorways and built-in cabinets. Open kitchen with gas cooking, stainless appliances, large island and walk-in -wall speakers. Separate finished room great for office or studio. Private back yard retreat and off-street parking complete this beauty! BEDROOMS: 7 Leaded Glass Windows Stainless Appliances BATHROOMS: 2.75 Original Hardwood Floors Walk-in Pantry SQFT: 2,980 Exposed Wood Beams Formal Dining Room LOT SQ FT: 3,960 Arched Doorways Built-in Cabinets Off-Street Parking Open Kitchen with Island Built in 1931 Gas Cooking 2013 Taxes $7,356 (206) 491-1200 Stacey@KendraToddGroup.com KendraToddGroup.com For more info text OWN to 59559
MARKETING INNOVATION STAGING YOUR HOME Staging helps improve your property by making it more appealing to the largest number of potential buyers. Staging transforms your home with furniture and accessory placement that leads the eye to the attractive features of the house while minimizing the flaws. The way you live in your home, and the way you market and sell your home are two very different things. The Goal of Staging a Home is to: Maximize the perceived square footage Minimize the clutter and personal items Arrange or rearrange a home in a way that appeals to a wider variety of tastes and potential purchasers Create a fabulous first impression that allows the buyer to envision living in your home Staging Statistics: Staged homes sell 80% faster than unstaged homes Staged homes sell for 6.9% more than unstaged homes 87% of home buyers today use the Internet to preview houses - photos make all the difference! Staging your home ensures quality photos that showcase your home in the best possible light BEFORE AFTER
MARKETING INNOVATION BRAND EXCLUSIVITY The Kendra Todd Group has total exclusivity for Seattle on RealEstate.com. When visitors land on the website, only our contact info is displayed. FEATURED PROPERTY We can prominently display YOUR listing on the Seattle landing page, commanding more notice and driving more interested buyers to your home. LISTING EXPOSURE 7,000 Unique Visitors and 70,000 Page Views each month. Seattle is the fourth most searched city on RealEstate.com in the entire country. This translates to great exposure for your home s featured listing.
MARKETING INNOVATION YOUR LISTING FEATURED ON OUR HOME SEARCH WEBSITE Map Search, Property Detail Pages, and Market Statistics CALL TODAY 206.577.0028 WWW.KENDRATODDGROUP.COM Thousands of Monthly Unique Searches Property Quick Search Advanced Home Search Tools Distressed Property Search Open House and Price Reduction Alerts Property Details, Photos and Virtual Tours Neighborhood Searches Local Market Data and Reports School Ratings and Info Home Price History Easy to Navigate Map Save Home Searches 90% of all buyers begin their search online (National Association of Realtors, 2012)
MARKETING INNOVATION LISTING SYNDICATION When you list your home with The Kendra Todd Group, hundreds of the top real estate and consumer websites automatically market your listing through sophisticated syndication channels. To gain the MOST EXPOSURE and sell your property faster, it will be featured on these popular websites: More than 1 Million People visit our Network Partner websites each month! We have a marketing team whose full time job is to create customized internet advertisements for your property and post them every 24-48 hours. Craigslist is the most trafficked internet advertising website and ensures your home is viewed by as many buyers as possible.
MARKETING INNOVATION advertising represents the best way to target specific people who are most likely to purchase your property. For example, if your home s located in Bellevue, WA... We will identify the 10,760 people on Facebook who are likley to have recently gained a significant increase in net worth, and determine who on that list matches the demographics of buyers likely to purchase a home like yours: 1. Live in Redmond, Sammamish or Bellevue 2. Work at Microsoft, Google, Facebook, Amazon, Nintendo, etc 3. Age 30 or over We will reach these potential buyers through targeted Facebook advertising that puts your home in front of them while they are online. We ll also post your property on our Facebook Page. FACEBOOK ADS FACEBOOK PROPERTY POSTING
MARKETING INNOVATION SEARCH ENGINE OPTIMIZATION As SEO experts, we can guarantee that your property will rank on Page 1 of Google for the most important and relevant search terms...in fact it already is.
MARKETING INNOVATION MARKETING UPDATES We have created a custom alert notification system to ensure that our home sellers are always up-to-date on how their property is being marketed. Sellers receive an alert email whenever a marketing item is completed, and can log in to the system at any time to review the final marketing product.
MARKET TRENDS & STATISTICS MARKET SNAPSHOT Knowledge of the marketplace is one of the key factors that sets The Kendra Todd Group agents apart from the competition. The market trend tools we use provide our clients with valuable insight on real estate in your area. The KTG Market Snapshot is a great way to keep up to date with real estate trends that matter to you. Complete with an interactive map of your home and nearby for sale and sold comparables, our Market Snapshot will give you the inside scoop on what s happening in your neighborhood, including: - Average Days on Market - Selling vs Asking Price Ratio - Median Sold Price - Number of Homes For Sale - Community Demographics - School Report Your Market Snapshot includes graphs and charts for all this information and more, right at your fingertips. You will receive a personalized, real-time market report every two weeks while your property is listed with The Kendra Todd Group. And when you move to your next home, we ll help you track market activity in your new neighborhood too!
SHOWING FEEDBACK SHOWING FEEDBACK Our automated Home Feedback System is just one way we will provide you with a much better home selling experience, ending with the results you need. View a report of all the showing feedback received so far Here's How It Works: 1. Each time your property is shown to a prospective buyer, the details of the showing are entered into our Home Feedback System. 2. This system then automatically follows up with each showing agent up to 3 times to solicit their buyer's comments on your home (Most agents don't have time to follow-up even once, let alone three times). Once received, these comments are automatically entered into the system. 3. As a Kendra Todd Group client, you will receive private online access to review the showing feedback received: View all feedback responses to-date View statistics summarizing all feedback to-date View the status of pending feedback
IN THE NEWS OUR MEDIA CAMPAIGN We are constantly capturing the attention of home buyers through our national media marketing and editorial news platform. We call it our Market Expert Campaign because it s designed to educate and empower consumers with the facts and resources they need to navigate the important decision of buying or selling a home. FOX NEWS Kendra Todd, one of our company founders, is a nationally recognized real estate expert frequently interviewed by local networks, national cable news, and business publications on housing-related issues. This unique national media presence drives large audiences to our website, resulting in thousands of potential buyers seeing your home as a prominently displayed feature listing. You can expect maximum internet exposure for your home and excellent results when you work with a Kendra Todd Group real estate professional.
RELOCATION NETWORK RELOCATION SERVICES AND REFERRAL NETWORK The Kendra Todd Group belongs to the fastest growing real estate referral network in the nation. We re part of Keller Williams Realty, the second largest full-service residential real estate company in the United States. This connection gives us exclusive access to incoming referrals from the country s largest markets through one of the nation s most expansive real estate referral networks. Our company features Certified Relocation Specialists who are uniquely qualified to attract buyers from across the United States and direct them to your home s listing. When you list with The Kendra Todd Group, your home will be marketed to over 690 Keller Williams real estate offices and more than 80,000 agents across the nation, providing unparalleled marketing exposure. Your Home Will Receive National Marketing Exposure
INTELLIGENT PRICING THE DANGERS OF OVER-PRICING If your home is priced above the market value, you will not attract prospective buyers who would otherwise be prime candidates for your home. Comparable homes with similar features for a lower price will seem more attractive to buyers, and you could actually be helping to sell your competition s home. Marketing time is prolonged, and initial marketing momentum is lost. SETTING THE PRICE The listing price must strike a balance between the seller s need to achieve the best possible return and the buyer s need to get a good value. We will help you evaluate the competitive market and set a price that will accomplish both the buyer and seller s objectives. Price your home 20% below Fair Market Value and 99% of prospects may buy Price your home 20% above Fair Market Value and 1% of prospects may buy Price your home 15% above Fair Market Value and 10% of prospects may buy Price your home 10% above Fair Market Value and 25% of prospects may buy Price your home at Fair Market Value and 50% of prospects may buy Price your home 10% below Fair Market Value and 75% of prospects may buy Price your home 15% below Fair Market Value and 95% of prospects may buy Pricing Pyramid Source: National Association of Realtors Price Asking Price Market Value Time on Market When you price your home too high in the beginning, you may ultimately need to drop your price below market value in order to attract buyers back to your home, and the property may eventually sell below market value.
MAXIMUM MARKET EXPOSURE PRICING RIGHT TO ATTRACT MORE BUYERS AND AGENTS The key to a successful sale lies in correctly pricing your home. It is proven that the first thirty days your home is listed for sale are the most important because it is the only time your home is considered "new on the market. If your home is overpriced you could miss this window of opportunity, compromising the value of your home. Showing Activity 1 2 3 4 5 6 7 8 9 10 Weeks on Market The following are some points to consider in order to best price your property: In most instances an appraisal is required when financing a property. It is futile to price a property for more than it's worth because it simply won't appraise. Many buyers won't even look at an overpriced home to begin with because they think that it is out of their price range. An overpriced home tends to dampen other real estate agents' attitudes, making it less likely to be shown. Overpricing lengthens marketing time and can result in a lower selling price. A property on the market for an extended period of time usually becomes "shop-worn," causing buyers to believe something is amiss. Most buyers are comparison-shopping. Looking at your home may convince them to make an offer on a different property if yours is overpriced.
REAL ESTATE FEES REAL ESTATE COMMISSIONS A competitive commission will attract more agents. Typically, real estate commissions are divided four ways - between the listing broker, the listing agent, the selling broker and the selling agent. Each party plays an important part in the sale of your property and is compensated accordingly. Understanding how the commission is allocated and adjusting accordingly can create greater exposure within the real estate community.
TESTIMONIALS CLIENT FEEDBACK FOR THE KENDRA TODD GROUP: Kendra Todd is the epitome of an all-star professional. She is energetic, passionate, dedicated, and consistently goes above and beyond what is required of her. From the day we began working together, her team has gone the extra mile to make sure our short and long-term goals were met. I would jump on an opportunity to work with her at any point in the future. ~ Anton Anderson I have had the utmost pleasure in dealing with Kendra Todd over the past couple of years, and as a direct result of her involvement, I am now a very happy real estate owner. More importantly, after investing in real estate for some 20 + years, I have FINALLY found someone that I can trust, that has a great support team behind her, and that I can count on to be both behind me and beside me in my current and future business dealings. My only regret is that we did not meet earlier. I would recommend Kendra and her company to anyone out there that is looking for someone who is smart, both street wise and business wise, and who has the enormous energy and drive that an agent must have to succeed. She is my real estate agent dream come true. Thanks go out to Kendra for the opportunity of working with her and her company. ~ David Berg Working with The Kendra Todd Group has been a very positive and pleasant experience. Kendra's team is very professional and courteous. My questions are answered in a knowledgeable and timely manner. Anyone looking to work with a quality and experienced company should seriously consider Kendra s group. I highly recommend them! ~ Eileen Dodd I can not say enough good things about the work that Stacey did on my behalf. It was an extremely difficult transaction and she dealt with it as a true professional, always following up and always in communication. In spite of this being a small deal to broker she made it as important as a million dollar deal. Stacey was simply awesome at every turn. ~ Stuart Duke We could not have asked for anything more with the quality of service and professionalism we received from Stacey. She was extremely well organized and served us well. This was a unique and intricate transaction. We re convinced we would not have gotten our house if it wasn t for Stacey. ~ Kirsten & Troy Kendrick Lucy and I have always been cautious of real estate agents. Stacey made buying our home so comfortable. She was a joy to be around and was an honest agent. We fully endorse her as a Realtor. She went above and beyond what we expected and would recommend her to anyone. ~ Justin & Lucy Weber We could not have been more satisfied with the entire process. Stacey is the consummate professional and we were blessed to have her handle this sale. Kudos to the closing staff and everyone that had a hand in this transaction. ~ Bob Daugherty