<Insert Picture Here> Evènement partenaires CRM Oracle 12 mai 2010 Virginie Croiset, CRM Sales Consultants manager, Oracle France
Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.
Agenda Evolution du Marché du CRM Stratégie Oracle CRM, axes de développement et roadmaps FY11
2008-2009 2008 2009 witnessed the most severe economic recession in generations, and the IT industry suffered an even greater decline than it did during 2001, following the dot-com bubble. Yet all recessions come to an end, and this one will, too. It is now as the recession gives way to growth that there is great opportunity to plan for that growth and enable your organization to take advantage of a recovering economy. Leading the IT organization in 2010 requires a clear vision for melding technology, business process and financial management into a cohesive view of IT investments and priorities.
Gartner perspective IT spending 2010 Le marché du Saas en hausse de 18% en 2009, estimé à 24% du marché du CRM 2009 : Smaller but more strategic purchases 2010 : Increasing demand on strategic and enterprisewide deployements
Ce qui a changé? Forrester, CRM trends, février 2010 Organizations increase investment in their most important asset: customers CRM evolves into the extended CRM application ecosystem SaaS for CRM becomes the default choice Social CRM hype reaches a crescendo, but projects remain in pilot mode Customer Service embraces real-time methods Next-generation customer intelligence solutions emerge The struggle to integrate customer data continues
Le marché du CRM Total Market Share 2009 * Gartner defines total software revenue as revenue generated from new licenses, updates, subscriptions and hosting, technical support, and maintenance. Professional services revenue and hardware revenue are not included in total software revenue. Revenue in Millions of US Dollars. Source: Gartner Market Share CRM Software, Worldwide, 2008. Published in May 2010. CRM revenue for Oracle includes Oracle, PeopleSoft and Siebel. Recommended reading: Why Oracle not SAP is leading CRM worldwide see here Oracle Competitive Intelligence Confidential Oracle Internal Do Not Distribute
Commonly Deployed CRM Applications in 2008 by Large Consultants and System Integrators Source: Gartner Commonly deployed CRM Applications in 2008 by Large Consultants and System Integrators (published in June 2009) CRM Software Vendors Involved in Respondent Implementations, 2008 Oracle Competitive Intelligence Confidential Oracle Internal Do Not Distribute
Gartner Magic Quadrants avril 2010 Sales Force Automation Magic Quadrant, Customer Service Contacts Centers Magic Quadrant,
Gartner Magic Quadrants avril 2010 CRM Multichannel Campaign Management Magic Quadrant, his Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Recommended Reading: Our response to this Magic Quadrant - See here Oracle Competitive Intelligence Confidential Oracle Internal Do Not Distribute
Notre force, notre base installée
Oracle CRM Strategy FY11 Green Field Continuer à croître sur le marché du CRM Saas Projets SFA et Service B2B Etre la solution au coeur du métier de nos clients Marketing & Loyalty Customer service Case management &OPA Accompagner la transformation du SI de nos clients Fusion architecture MDM (Customer master) AIA MDM AIA
Oracle CRM Strategy FY11 Protéger et faire évoluer notre base installée Migration path+ new features Accroître le taux d adoption des BI CRM (60%)
Stratégie Applications Oracle Apps Unlimited Releases Oracle Fusion Middleware Complete and Integrated Middleware Suite to Enable SOA
CRM On Premise Roadmap AIA Launched Customer Order Management 8.1.1 Siebel 8.2 Public Sector AIA 2.x: Order To Activate Siebel 8.x (Denver) Q1 2007 Q2 2010 AIA 3.x Bank in a Box Q4 2010 Siebel 8.1 AIA Release 2.4 Oracle Life Sciences CRM Offline Client AIA Release 2.3 Oracle Social Services REST API CRM Desktop TCO/Fusion Middleware Siebel Toolkit Delivered Planned Siebel applications CRMOD applications Social CRM AIA integrations
CRM On Demand Roadmap On Demand R16 Innovation Pack 1 Sales Campaigns 1.0 Oracle Life Sciences CRM Offline Client On Demand R18 Q1 2008 Q1 2010 Q4 2010 On Demand R15 Sales Library 1.0 On Demand R17 On Demand R16 Innovation Pack 2 Delivered Planned Siebel applications CRMOD applications Social CRM AIA integrations
CRM Applications Roadmap - 2010 AIA Launched OnDemand R16 Innovation Pack 1 On Demand R17 AIA 2.x: Order To Activate Oracle Life Sciences CRM Offline Client On Demand R18 Q1 2007 On Demand R15 Sales Library 1.0 Q2 2010 AIA 3.x Q4 2010 Siebel 8.1 Sales Campaigns 1.0 Siebel 8.2 Public Sector TCO/Fusion Middleware Oracle Life Sciences CRM Offline Client AIA Release 2.3 On Demand R16 Innovation Pack 2 Oracle Social Services REST API CRM Desktop Siebel 8.x (Denver) FSI Bank in the Box Siebel Toolkit Delivered Planned Siebel applications CRMOD applications Social CRM AIA integrations