Understanding China s Next Move October 26-29, 2015 Beijing, China
PROGRAM OVERVIEW With the shift of the world s economic gravity towards the East, countries in Asia continue to enjoy supercharged growth. In 2014, China reached $17.6 trillion, or 16.48 percent, of the world s purchasing-power-adjusted GDP, while the US made slightly less, 16.28 percent or $17.4 trillion, according to IMF data. China, therefore, has surpassed the US in terms of GDP based on purchasing power parity (PPP), becoming the largest in the world However, in terms of real GDP, the United States remains the undisputed world leader with $16.8 trillion in output, significantly outpacing China's $10.4 trillion. While China has certainly garnered the spotlight in recent years, the economic model that worked so well during the years of China's development now needs to change. China has begun to confront all sorts of challenges demographic, social, environmental, economic and political. But here is China heading under its new leadership? "How the world's most populous country handles the many developmental challenges it faces, will go a long way towards determining what kind of world we inhabit, said Supachai Panitchpakdi, former Director General of the World Trade Organization. The continued rise of the Chinese economy means that switched-on business executives are increasingly keen to learn more about this country and how to engage with its irrepressible dynamism. But why listen to second-hand stories about China, when, with CKGSB, you can uncover the real China first-hand? CKGSB is your pathway to business with China and the Understanding China s Next Move Program is the red carpet to success. This program provides the very latest insights to people such as yourself global business leaders who have entered the Chinese market or plan to explore its opportunities. PROGRAM BENEFITS By immersing participants into the market s realities, CKGSB helps explore the key elements of China s cultural and business environment. The curriculum covers a wide range of business areas, including the rise of China and its global impact, the development and globalization of Chinese companies and finance, strategy, innovation and marketing. You will learn from CKGSB's world-class faculty in the classroom and benefit from the rich experience of industry speakers. You will investigate various case studies and become involved in team projects, group discussions, company visits and cultural activities. You will also learn from and network with high-profile executives from China and around the world. This program puts the paradigm-changing developments of Chinese business into a global perspective and helps your understanding of: How to leverage China s opportunities in your company s global strategy How changes in Chinese economic policies are creating new business opportunities How the globalization of Chinese companies is affecting your operation in and with China How China is changing the rules of global business How key functional areas, such as global strategy, marketing, finance, human resources and supply chain management, truly work in China
PROGRAM DIRECTOR CKGSB FACULTY MEMBERS Business leaders are expected to provide strategic leadership, sometimes even beyond one s own expertise. You experience the tide of global change in ways few others do. To manage this tide, you must expand your existing foundation with skills that are timeless and flexible. China, as one of the crucial parts in emerging markets, plays an important role in this tide. The program offers senior management both a detailed look and a broader context for Chinarelated business issues facing global firms operating in and outside of China. We want to make sure that you not only understand what is occurring here right now, but also can predict where the opportunities are going to be in the days and years to come. From innovation to management, from finance to marketing, from strategy to social enterprise, CKGSB offers opportunities to gain a greater understanding of China and help you form business strategies for your organizations. Juliet ZHU Juliet Zhu is a Professor of Marketing and Co- Director of the Branding Center at CKGSB. Prior to joining CKGSB, she was associate Professor of Marketing, and Canada Research Chair in Consumer Behavior at the University of British Columbia. She received her Ph.D. in Marketing from the University of Minnesota. Juliet ZHU Program Director, Professor of Marketing Minnesota Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2010, she won the Sauder Junior Research Prize. In 2007, Professor Zhu received the Marketing Science Institute s Young Scholar award, which identified 20 scholars from around the world as leaders of the next generation of marketing academics. Professor Zhu s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC and the Financial Times. She is currently an Associate Editor at the Journal of Consumer Psychology, and serves on the editorial board at the Journal of Consumer Research. Professor Zhu has extensive experience in teaching and consulting. She teaches marketing management and consumer behavior in Executive Education, MBA, and EMBA programs at CKGSB. Professor Zhu s research focuses on consumer information processing and psychology, design and structural effects of physical environment, self-regulation, and embodied cognition. CHEN Xinlei Professor of Marketing, Co-Director for CKGSB Branding Center Minnesota LI Wei Professor of Economics Director of CKGSB Case Center Michigan LIU Jing Professor of Accounting and Finance, Associate Dean of Administration Ph.D., Columbia University OU-YANG Hui Dean's Distinguished Chair Professor of Finance, Co- Director of Research Center on Financial Innovation and Wealth Management California, Berkeley, Ph.D., Tulane University TENG Bingsheng Associate Professor of Strategic Management, Associate Dean of CKGSB European Campus Ph.D., City University of New York GAN Jie Professor of Finance, Director of Center on Finance and Economy Growth Ph.D., Massachusetts Institute of Technology LIAO Jianwen Professor of Managerial Practice, Strategy, Innovation and Entrepreneurship, Associate Dean of Executive Education Ph.D., Southern Illinois University at Carbondale MEI Jianping Professor of Finance, Associate Dean of EMBA Ph.D., Princeton University SUN Baohongn Dean's Distinguished Chair Professor of Marketing, Associate Dean of Global Programs Director of the CIM Center Southern California XIANG Bing Founding Dean, Professor of China Business and Globalization, Alberta
ILLUSTRATIVE AGENDA PARTICIPANTS VOICES During the four-day Understanding China s Next Move Program, participants will experience an intensive curriculum that covers critical business topics. Sample topics are indicated below: Day 1 Evening Day 2 China s Transformation and Its Global Implications Contributing Factors to China s Success Myths or Misconceptions about the Chinese Way Historical Perspective on China s Transformation Global Implications of China s Transformation Re-emergence of China: Causes, Effects and Prospects Foundation for China s Re-emergence Evolution of Chinese Business Long-term Perspective on Chinese Business Risks & Opportunities Welcome dinner Strategies for Entering the Chinese Market: Alliances and Acquisitions How are MNCs in China Doing? What are the Biggest Challenges for Multinationals? MNCs in China: Localized or Compliant? Trends and Value of Foreign Acquisitions in China Strategic Alliance & Partner Selection Class visit to a representative company "I am very impressed by the quality of CKGSB's faculty, the research they do and their knowledge of the economic situation of China, its political reforms and the on-going changes in the Chinese economy, which are all very important for me and for my classmates. It surprises me that how deep and how open the classroom discussion has been. This discussion will certainly form the foundation of our strategies when we all go back and discuss it with our colleagues and figure out what is the best strategy for us." Chen Xiangli, VP of GE, Head of GE China Technology Center We could go and talk to the leading European business schools, or we could go and talk to the leading US business schools, But if you want to get a view on globalization through a China lens, then it is much more valuable for our senior management to come to Beijing to listen to the views of experts at Cheung Kong Graduate School of Business, because that gives us the perspective we need to make very important decisions around our business. Malcolm Sweeting, Senior Partner, Clifford Chance, UK I was very impressed with the lectures by the faculty; they brought a terrific insight into business in China and were very, very knowledgeable and were able to give me a lot of key learnings which I ll be able to apply to business in China. The faculty was excellent, the lectures were thought provoking and enlightening - they presented a great global mindset to the lecture and made it very relevant to myself. Craig Armstrong, Director of New Zealand Trade and Enterprises, New Zealand Being here for this program, I have the opportunity to enhance my leadership skills apart from taking a break to recharge my batteries. Cyrillus Harinowo, Commissioner PT Bank Central Asia Tbk, Indonesia Day 3 Day 4 Strategic Marketing in China Complex Chinese Markets: City Tier Differences The Puzzling Chinese Consumer How to Market in China The Future of Made in China Supply Chain Management in China Case Studies China s Reforms: Its Financial System and Policies The Latest Financial Reforms and Innovations in China Alternative Investment in China PROGRAM INFORMATION Upcoming Session: October 26 29, 2015 Tuition Location Travel and accommodation USD $8,000 Tuition includes class materials as well as selected meals during the program CKGSB Beijing Campus Oriental Plaza, 1 East Chang An Avenue, Dongcheng District, Beijing, P.R China The costs of travel and accommodation need to be borne by the participants. CKGSB will recommend a hotel within walking distance of the campus. Evening Organizational Design for Effectiveness and Innovation Strategic Human Resources Management in China Leadership and Entrepreneurship: Eastern vs. Western Ways Farewell dinner (The program topics are subject to changes) APPLICATION You can register for the 2015 CKGSB Understanding China s Next Move Program by contacting Ms. Cindy CHEN, Program Manager, Global Programs at CKGSB at qchen@ckgsb.edu.cn to obtain an application form. WHO SHOULD ATTEND This program is aimed at senior executives and non-executives who are responsible for strategic leadership and improving their company s performance, especially for those planning to enter or expand their businesses throughout the Chinese market. PROGRAM LANGUAGE All materials and lectures will be delivered in English.
About CKGSB Established in Beijing in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is a private, non-profit, independent educational institution. The school offers innovative MBA, Finance MBA, Executive MBA, Finance emba, Dual emba, DBA and Executive Education programs. Over the past 12 years, CKGSB has developed into a prominent business school with over 43 full-time professors, who have received over 67 global academic awards and who's research have provided the basis for over 300 case studies of both China-specific and global issues. More than half of CKGSB's alumni are at the CEO or Chairman level and, collectively, are leaders at one-fifth of China's most valuable brands. In addition to its main campus in the center of Beijing, it has campuses in Shanghai and Shenzhen and offices in Hong Kong, London and New York. MAIN CAMPUSES Beijing Campus 3F, Tower E3, Oriental Plaza 1 East Chang an Avenue Beijing 100738, China Tel: +86-10-85188858 Fax: +86-10-85186800 GLOBAL OFFICES CKGSB Hong Kong Office Citibank Tower, 32/F, Suite 3203 3 Garden Road, Central, Hong Kong Tel: +852-3698-0981 Fax:+852-3698-0985 Shanghai Campus Building No. 2, 2419 Hongiao Road Shanghai 200335, China Tel: +86-21-62696677 Fax: +86-21-62696255 CKGSB Americas Office 601 Lexington Ave. Floor 26 New York, NY 10022 Tel: +86-10-85188858 Fax: +86-10-85186800 Shenzhen Campus 31/F, Tower A, East Pacific International Center 7888 Shennan Road, Futian District Shenzhen 518040, China Tel: +86-755-82835188 Fax: +86-755-23946732 CKGSB Europe Office DIFC Global 11-12 St. James's Square London SW1Y-4LB, U.K. Tel:+44-20-7104-2380 Course Hotline: +8610 85186799 Email: GlobalPrograms@ckgsb.edu.cn english.ckgsb.edu.cn